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Sol de Janeiro ads

The hooks, angles and offers behind Sol de Janeiro’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
48 days
Visual formats
Hook tactics
Niche
Format2 selected
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Hook
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3 ads

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The image shows the back pocket of a pair of denim shorts. Three small, colorful perfume balm containers are tucked into the pocket. A hand is holding one of the containers, pulling it out. White text overlayed on the image reads "IRRESISTIBLE POCKET-SIZED SCENTS" and "SOL DE JANEIRO" at the bottom. The overall aesthetic is summery and casual, highlighting the portability and appeal of the scents.
Ran 48 days
Sol de Janeiro
The ad features three small, colorful perfume balm containers from Sol de Janeiro arranged in a row against a bright blue sky with a blurred palm tree in the background. The text "SOL DE JANEIRO" is displayed in a script font at the top, followed by the bold white text "IRRESISTIBLE POCKET-SIZED SCENTS" in all caps. The perfume balm containers are pink, orange, and pink, each labeled with a number (68, 62, and 40) and product details.
Ran 48 days
Sol de Janeiro
A close-up shot of a pink Sol de Janeiro jar of cream is centered in the frame. The brand's name, "SOL DE JANEIRO," is written in elegant white script across the top of the image. Below the brand name, the product label reads "ROSA CHARMOSA" in large, bold black letters, with smaller text stating "Quenching hydration, luminous skin." The background is softly blurred, showing hints of other bottles and a red flower, creating a warm and inviting aesthetic.
Ran 46 days
Sol de Janeiro
The image features Sol de Janeiro beauty products, including a cream jar and a mist bottle, arranged with a pink rose and a halved passion fruit. Golden liquid drips from the rose onto the bottle. The brand's logo is visible at the top, and the headline "THE ROSE YOU NEVER SAW COMING" is displayed prominently in large, coral-colored text below the products. The overall aesthetic is clean, elegant, and suggestive of a new, surprising scent or product.
Ran 44 days
Sol de Janeiro
The image displays two Sol de Janeiro products, a yellow balm and a larger amber-colored mist, resting on a textured blue surface. The balm has "CHEIROSA 62" and "JELLY PERFUME BALM" visible on its label. The mist bottle also prominently features "SOL DE JANEIRO" and "62 FRAGRANCE - CHEIROSA - PERFUME MIST". The text overlay on the image is not visible, but the ad copy describes the jelly perfume balms, highlighting their longevity, alcohol-free formula, portability, and the number of swipes per balm.
Ran 41 days
Sol de Janeiro
A close-up shot shows a hand applying a white lotion to an arm. The brand name "SOL DE JANEIRO" is displayed in elegant white script at the top of the image. Below the brand name, in bold white sans-serif font, are the words "LEKKIE NAWILŻENIE," which translates to "Light Hydration." The background features a bright pink, textured fabric.
Ran 34 days
Sol de Janeiro
The creative is a close-up shot of a bright orange Sol de Janeiro body lotion bottle. White text overlays the product, with the brand name "SOL DE JANEIRO" at the top and "LEICHTE FEUCHTIGKEITSPFLEGE" (light moisturizing care) in larger font below it. The bottom of the bottle shows "BODY BADALADA" and "VITAMIN-INFUSED LOTION" with additional details about the ingredients and fragrance number. The overall impression is a clean, product-focused advertisement highlighting its moisturizing properties.
Ran 34 days
Sol de Janeiro
Four bottles of Sol de Janeiro perfume mist are displayed in a row against a warm, gradient background that resembles a sunset. The bottles are labeled with numbers 74, 62, 59, and 91, and the text "INTENSE" is prominent on each. The brand name "SOL DE JANEIRO" is visible at the top of the creative, along with the headline "NOWE INTENSE PERFUME MIST" in large, white, sans-serif font. The overall aesthetic evokes a sense of luxury and warmth, possibly inspired by Brazilian sunsets as suggested by the copy.
Ran 27 days
Sol de Janeiro
Four bottles of Sol de Janeiro perfume mist are displayed in a row against a backdrop of a sunset over a desert landscape. The bottles are colored red, gold, purple, and rose gold, each with a distinct number and the "INTENSE" label. The text "SOL DE JANEIRO" is prominently displayed at the top, followed by "NEU INTENSE PERFUME MIST". The copy "Inspiriert von brasilianischen Sonnenuntergängen. Höhere Konzentration. Intensiv. Anziehend. Spüre die Intensität." is overlaid on the image, evoking a sense of warmth and allure.
Ran 27 days
Sol de Janeiro
The image displays the words "SOL DE JANEIRO" in large, elegant white script over a hazy, sun-drenched ocean scene. In the background, a city skyline is visible through a light mist, and gentle waves lap at the shore. The overall aesthetic evokes a serene and warm coastal atmosphere, with the text serving as the primary focus.
Ran 27 days
Sol de Janeiro
A bright pink bottle of Sol de Janeiro Body Bumbum Cream is centered on a white surface, surrounded by sliced starfruit and guava. Text overlays the image, with the brand name and product name prominently displayed. Additional text highlights the product's key feature: an ultra-light water-gel texture, suggesting a refreshing and easily absorbed formula.
Ran 26 days
Sol de Janeiro
A collage-style image features a digital camera displaying a close-up of a person's face wearing sunglasses and holding a Sol de Janeiro perfume bottle. The background of the image is a vibrant market scene with fruits and flowers. Text overlays the image, introducing a new perfume mist and describing its scent profile. The overall aesthetic is bright, tropical, and summery, evoking a sense of warmth and energy.
Ran 25 days
Sol de Janeiro
The ad features a bright, sunny beach scene with the ocean and sky in the background. In the foreground, there are several bottles of Sol de Janeiro fragrance mists and smaller jelly perfume balms arranged on a surface. The text "SEPHORA X SOL DE JANEIRO" is displayed at the top, followed by "WARSTWOWANIE DLA DŁUGOTRWAŁEGO ZAPACHU*" which translates to "LAYERING FOR LONG-LASTING FRAGRANCE*". The copy "Layer NEW Jelly Perfume Balm with your favorite Cheirosa Perfume Mist." is also present.
Ran 23 days
Sol de Janeiro
The ad displays three small, colorful perfume balms from Sol de Janeiro, arranged in a row against a bright blue sky and palm tree background. The text "SEPHORA X SOL DE JANEIRO" is at the top, followed by the Polish headline "NIEODPARTE ZAPACHY W KIESZONKOWYM FORMACIE," which translates to "Irresistible Scents in a Pocket-Sized Format." Each balm is labeled with a number (68, 62, and 40) and the brand name. The visual emphasizes the portable and attractive nature of the products.
Ran 23 days
Sol de Janeiro
A woman with voluminous curly hair and sparkling eye makeup smiles broadly, holding a bottle of Sol de Janeiro Body Badalada lotion. She wears a vibrant yellow, beaded, fringed top. The text "SOL DE JANEIRO" is prominently displayed at the top in yellow script. Below the product, large grey text reads "LE CADEAU LE PLUS TRENDY DE LA SAISON" (The trendiest gift of the season), with smaller text "Nouvelle Lotion Body Badalada™" (New Body Badalada Lotion) underneath.
Ran 21 days
Sol de Janeiro
A woman with blonde hair pulled back in a bun is sitting in front of a wooden bookshelf. She is wearing a light grey tank top and jewelry. She is pointing her index finger upwards and looking at the camera with a smile. The word "DOUGLAS" is overlaid in large, light blue and white text across the top of the image. The copy mentions that the product is available at Douglas, suggesting a partnership or retail presence.
Ran 19 days
Sol de Janeiro
The image features a red bottle of Sol de Janeiro perfume mist surrounded by amber-colored crystals, pineapple slices, and small white flowers. Text overlays on the left side of the image read "IL FLOREALE AMBRATO" and "FRAGRANZA A LUNGA DURATA FINO A 10 ORE*", indicating the product's name and its long-lasting fragrance. The bottle itself has "SOL DE JANEIRO 74 INTENSE" printed on it, along with "INTENSE PERFUME MIST" and "BRUME PARFUMÉE INTENSE" at the bottom.
Ran 18 days
Sol de Janeiro
A Sol de Janeiro perfume mist bottle is centered on a background of pink roses and amber-colored ice cubes. Text overlays read "SOL DE JANEIRO X DOUGLAS" at the top, and "IL FLOREALE GOURMAND FRAGRANZA A LUNGA DURATA FINO A 10 ORE" in large white font on the left. The bottle itself has text indicating it is "SOL DE JANEIRO 91 INTENSE INTENSE PERFUME MIST BRUME PARFUMÉE INTENSE." The bottom of the image contains a disclaimer in small print.
Ran 18 days
Sol de Janeiro
A close-up shot shows a person's hand holding a bottle of Sol de Janeiro's Brazilian Bum Bum Body Cream, spraying it into the air. The text "SEPHORA X SOL DE JANEIRO" is visible at the top of the image. In the foreground, a person looks up towards the sky with their eyes closed, their face partially visible. The ad features the headline "COMBÍNALO CON TU BRUMA PERFUMADA 62 PARA UNA FRAGANCIA DURADERA" which translates to "Combine it with your 62 Perfume Mist for a Lasting Fragrance."
Ran 18 days
Sol de Janeiro
A close-up shot shows a person's hand holding a small, pink, cylindrical perfume balm and applying it to their wrist. The background is a bright blue sky, suggesting travel or an open-air setting, possibly from inside an airplane window. White text overlaid on the image reads "SEPHORA X SOL DE JANEIRO" and "TWÓJ NOWY GEST ZAPACHOWY," which translates to "YOUR NEW FRAGRANCE GESTURE."
Ran 18 days
Sol de Janeiro

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