Refreshed Nov 12, 2026

The hooks, angles and offers behind Squishmallows’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Squishmallows’s Meta page
112
Median runHow long its ads stay up
8 days
Against Games / ToysNiche median 11 days
0.7×

The messages Squishmallows keeps paying for

Same idea, new creatives

  • “AVAILABLE NOW AT SQUISHMALLOWS.COM”

    8 ads
    Squishmallows ad: “AVAILABLE NOW AT SQUISHMALLOWS.COM”Squishmallows ad: “AVAILABLE NOW AT SQUISHMALLOWS.COM”Squishmallows ad: “AVAILABLE NOW AT SQUISHMALLOWS.COM”

    Running since Jul 2026.

  • “AVAILABLE NOW”

    5 ads
    Squishmallows ad: “AVAILABLE NOW”Squishmallows ad: “AVAILABLE NOW”

    Running since Jul 2026.

How Squishmallows builds them

44 ads

What Squishmallows's ads are made of, row by row.

Free with an account.

Longest running

All 44

The Squishmallows ads that ran longest.

Free with an account.

A studio-shot image of a plush toy shaped like a round, stylized bird or creature. The toy is primarily dark blue on top and light blue on the bottom, featuring a small black hat on its head and embroidered details including yellow circles and dark grey dots. The background is a plain, solid white.
Active · 128 days
A studio-shot image features a plush toy shaped like a rhino with a spotted pattern, wearing a maroon band with the FSU logo. The toy is centered against a solid maroon background with a subtle reflection at the bottom. The text 'AVAILABLE NOW' is printed in bold white letters with a black outline at the bottom, followed by the website address.
Active · 126 days
A studio-shot image of a plush toy wearing a University of Michigan-themed hat and scarf, set against a solid dark blue background. The toy is centered, with its reflection visible on the glossy surface below. Text at the bottom announces the product's availability.
Active · 126 days
A studio-shot image features a plush toy shaped like the University of Miami mascot, Sebastian the Ibis, centered against a solid orange background. The toy is white with a green body, an orange beak, and a small white sailor hat. Below the toy, bold white text announces that it is available now at the brand's website.
Active · 126 days
A studio-shot image features a plush toy shaped like a bulldog, wearing a red collar and a red jersey with a large 'G' logo on its chest. The toy is centered against a solid red background. At the bottom, bold white text announces that the product is available now, with the website address underneath.
Active · 126 days
A studio-lit image of a green alligator plush toy wearing a blue cap and an orange band with a blue letter F. The plush is centered against a solid blue background. At the bottom, white text announces the product is available now at the brand's website.
Active · 126 days
A studio-shot image of a bulldog-themed plush toy centered against a solid red background. The toy features a black spiked collar and a large 'G' logo on its chest. Bold white text at the bottom announces its availability.
Active · 124 days
A studio-shot image features a green alligator-shaped plush toy wearing a blue cap with a university logo. The plush has an orange band across its middle with a large letter F. The background is a solid blue, and the text at the bottom announces its availability.
Active · 122 days
A studio-shot image of a plush toy character wearing a blue and yellow winter hat and scarf with a university logo. The character is centered against a solid dark blue background. Large white text at the bottom announces the product's availability.
Active · 117 days
A studio-shot image of a plush toy shaped like a bear character, featuring a top hat and bow tie. The toy is centered against a plain white background, highlighting its soft, rounded design and embroidered facial features.
Active · 116 days
The video opens with a bright blue background that cracks open to reveal a desert landscape. Two plush toys, designed to look like Dragon Ball Z characters, appear in the center of the screen. The brand logos for Squishmallows and Dragon Ball Z are displayed above the characters. The background remains static for the rest of the video while the plush toys are shown.
Active · 46 daysVideo
A fast-paced video shows a pair of hands repeatedly squeezing various small, plush animal toys against changing, solid-colored backgrounds. The toys are shown one by one, with the hands squishing them to demonstrate their soft texture. The text 'finally...' appears at the start, followed by 'new 'MallowMees!' later in the video.
Active · 45 daysVideo
A close-up shot of a hand squeezing a small, purple, penguin-shaped plush toy. The toy is repeatedly compressed and released, demonstrating its soft and squishy texture. Text appears on the screen in a list format, adding a new line with each squeeze to describe various types of days.
Active · 45 daysVideo
A close-up shot shows a person's hands holding a small, plush duck toy against a solid dark purple background. The toy is round with a green head, a yellow beak, and a tan belly. Large white text at the top of the image introduces a list of items worth finding.
Active · 45 days
A close-up shot shows a pair of hands squeezing a small, purple, plush unicorn toy against a solid light blue background. The toy is being compressed by the fingers, highlighting its soft and malleable texture. Above the toy, three lines of text describe the product's tactile qualities.
Active · 44 days
A studio-shot image of a plush toy shaped like an ibis, wearing a green jersey with a 'U' logo and a white sailor hat with 'Hurricanes' embroidered on it. The toy is centered against a solid orange background. Below the toy, bold white text announces its availability.
Active · 36 days
A studio-shot image of a small, plush toy character designed as a leprechaun with a green hat, a green and gold outfit, and a black beard. The toy has a plastic clip attached to the top for hanging. The background is a plain, solid white.
Active · 29 days
A festive advertisement featuring two plush toys inside a clear, reflective Christmas ornament hanging on a tree. The background is a deep red with snowflake patterns and stylized text announcing the arrival of the holiday season. The toys are a brown cow and a white, shaggy-haired creature.
Active · 11 days
A festive, warm-toned image shows a plush toy with a shaggy brown hairdo sitting in the bed of a red vintage pickup truck. The truck bed is filled with evergreen branches and a wreath with a large red bow is visible in the foreground. A decorative badge in the top left corner announces the season, and a green stamp-shaped graphic at the bottom provides availability information.
Active · 11 days
A close-up shot of a clear, reflective Christmas tree ornament hanging on a tree. Inside the reflection of the ornament, two plush toys are visible: a brown shaggy-haired cow and a white yeti-like creature. The text 'SEASON OF SQUISH HAS ARRIVED' is printed in white across the center of the ornament.
Active · 11 days

How Squishmallows makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Squishmallows's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Squishmallows advertises on Facebook and Instagram

The library holds 44 ads from Squishmallows in Games / Toys, and 112 running on its Meta pages now. Its most common visual formats are Product Image (26 ads), Studio Shot (25) and Event Announcement (6). Its ads most often open on Offer only (5 ads) and Listicle (2) hooks. Its ads stay up a median 8 days, 0.7× the Games / Toys median of 11 days.