AdSwipeFile

Refreshed Nov 12, 2026

Roblox ads

The hooks, angles and offers behind Roblox’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Roblox’s Meta page
433
Median runHow long its ads stay up
30 days
Against Games / ToysNiche median 11 days
2.7×

The messages Roblox keeps paying for

Same idea, new creatives

  • “Bila I main game Terminal kat Roblox ni... I ada dua perangai”

    2 ads

    Running since Nov 2026.

  • “¿Por qué los adultos ya no jugamos al Pato, Pato, Ganso?”

    2 ads

    Running since Nov 2026.

  • “POV: Your brain is craving mindless fun after work”

    2 ads

    Running since Nov 2026.

How Roblox builds them

34 ads

What Roblox's ads are made of, row by row.

Free with an account.

Longest running

All 34

The Roblox ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

Ask your agent about these ads
This video showcases gameplay footage from a theme park building game within the Roblox platform. It features various clips of custom-built roller coasters, rides, and park layouts, with text overlays highlighting the creative freedom of the game. The video uses a fast-paced, energetic style with transitions between different park designs to demonstrate the variety of attractions players can build.
Active · 99 daysVideo
Roblox
This video shows a montage of intense, dark, and suspenseful gameplay from a Roblox game called Doors. The scenes feature various monsters, dark corridors, and a player character navigating through a mysterious, dimly lit environment. The video concludes with the Roblox logo and a call to action button on a black background, showcasing the game on both tablet and phone screens.
Active · 92 daysVideo
Roblox
This video showcases first-person shooter gameplay within a digital environment. The footage features various combat scenarios, including indoor office settings and industrial outdoor areas, with the player aiming and firing a weapon. Text overlays appear throughout the video, highlighting different gameplay objectives.
Active · 73 days
Roblox
This video showcases gameplay footage from a theme park simulation game on Roblox. A cartoon-style avatar guides the viewer through various rides, including roller coasters and drop towers, while text overlays highlight the game's features. The ad concludes with a call to action to join the platform, showing the game interface on mobile and tablet devices.
Active · 58 daysVideo
Roblox
This video features gameplay footage of a Roblox game called Dueling Grounds, showing two characters fighting in a fantasy arena. The characters use various weapons and combat moves against each other. The video ends with a screen showing the game running on both a tablet and a phone, with a call to action to join the game.
Active · 58 days
Roblox
This video showcases gameplay from a horror-themed game within the Roblox platform. It features various scenes of characters navigating dark, ominous hallways, encountering shadowy monsters, and experiencing jump scares. The video concludes with a branded end card featuring the Roblox logo and buttons to download the app from the App Store and Google Play.
Active · 58 days
Roblox
This video showcases gameplay from a Roblox experience called Dueling Grounds. It features a character in a white sweater engaging in combat with various opponents in a fantasy arena setting. The video includes text overlays that introduce the game and guide the viewer, ending with a call to action to download the app.
Active · 57 daysVideo
Roblox
This video showcases gameplay from a Roblox experience called Dueling Grounds. It features a character in a white sweater engaging in combat with various opponents in a fantasy arena setting. The video includes text overlays that introduce the game and guide the viewer on how to play, ending with a call to action to download the app.
Active · 57 days
Roblox
This video showcases gameplay from a dragon-themed game within the Roblox platform. It features various scenes of players interacting with dragon eggs, hatching them, and flying on their dragons through a vibrant, colorful world. The video concludes with a call to action to join the game, displayed alongside app store download buttons.
Active · 51 daysVideo
Roblox
This video showcases gameplay from a Roblox game called Dueling Grounds. It features animated characters engaging in combat with various weapons, accompanied by a rap song. The video uses text overlays to highlight the action and ends with a call to action to join the game.
Active · 51 days
Roblox
This video showcases gameplay from a Roblox game, featuring a character collecting various powerful weapons and battling enemies. The footage highlights the inventory system, combat mechanics, and the visual effects of the weapons. The ad concludes with a call to action to join the game, displayed alongside app store download buttons.
Active · 44 days
Roblox
This video showcases gameplay from a Roblox game set in an animal hospital. The footage shows a player interacting with characters, checking medical supplies, and encountering a monster. Text overlays appear throughout the video to guide the viewer through the game's objectives.
Active · 38 daysVideo
Roblox
A 3D rendered scene depicts a spooky hospital room with a deer doctor in the foreground and a patient in a bed. A dark, shadowy creature with glowing red eyes is emerging from under the bed, while a security cat lies on the floor nearby. The Roblox logo is at the top, and the game title 'Animal Hospital Anomaly' is prominently displayed at the bottom.
Active · 38 days
Roblox
This video showcases gameplay footage from a Roblox game titled 99 Nights in the Forest. It features various scenes of blocky characters navigating a dark, forested environment, building defenses, and fighting off mysterious creatures. The ad uses text overlays to highlight the game's survival mechanics and cooperative play, ending with a call to action to join the platform.
Active · 37 days
Roblox
This video showcases gameplay from a Roblox game, featuring a character wielding various powerful swords. The character moves through different environments, collecting items and engaging in combat, with text overlays appearing on screen to describe the journey. The video concludes with a call to action to join the game, displayed on a black background with app store buttons.
Active · 37 days
Roblox
This video showcases gameplay from a Roblox game, featuring blocky characters navigating a dark, forest-like environment. The footage highlights the game's survival mechanics, showing characters gathering resources and fighting off creatures. Text overlays appear throughout the video to guide the viewer through the gameplay experience.
Active · 37 days
Roblox
This video showcases gameplay from a baseball game within a virtual platform. It features blocky, stylized characters performing dramatic pitching and batting moves in a stadium setting. Text overlays appear throughout the video to highlight the action, and the final scene shows a character standing on a golden trophy.
Active · 30 days
Roblox
This video shows gameplay footage from a Roblox game called Dolly's Factory. The creative features animated characters navigating a factory setting, solving puzzles, and avoiding obstacles. Text overlays appear throughout the video to highlight game objectives.
Active · 30 days
Roblox
This video features gameplay footage from a Roblox game inspired by the movie Coraline. The character Coraline is shown running through a dark, eerie house while being chased by a tall, menacing figure. The video uses a suspenseful tone, with text overlays appearing on screen to build tension and narrate the chase.
Active · 30 daysVideo
Roblox
This video showcases gameplay from a Roblox baseball game. It features blocky, stylized characters performing powerful swings and pitches in a stadium setting. Text overlays appear throughout the video to encourage the viewer to play and perform actions in the game.
Active · 29 days
Roblox

How Roblox makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Roblox's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Roblox advertises on Facebook and Instagram

The library holds 34 ads from Roblox in Games / Toys, and 433 running on its Meta pages now. Its most common visual formats are Text Overlay (24 ads), Demo (23) and Cinematic B-Roll (5). Its ads most often open on Question (9 ads), Relatability (5) and Curiosity (4) hooks. Its ads stay up a median 30 days, 2.7× the Games / Toys median of 11 days.

Brands like Roblox

Roblox by format

Roblox by hook

Niche