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The AtlanticEntertainment / Media

The Atlantic ads: 46 winning Facebook and Instagram ads

Every The Atlantic ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 87 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
568
Median run
10 days
Against Entertainment / Media’s 11-day median
0.9×
In the library: 36 statics, 1 carousel, 9 videos
46 ads
Ask Claude about The Atlantic (opens Claude in a new tab)Meta Ad Library page of The Atlantic (opens in a new tab)

Longest run

Longest run: 87 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

The Atlantic ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

46 ads

This static ad features a split-screen design with a black left panel containing white and red text, and a detailed vintage-style illustration of an orchestra conductor on the right. The text introduces the subject of conducting as a mysterious art form. The overall aesthetic is editorial and sophisticated, resembling a magazine cover or book promotion.
Live87 days
The Atlantic
This video showcases a luxury cruise line through a series of cinematic shots of ships, exotic destinations, and fine dining experiences. The footage highlights the blend of high-end service and adventurous travel, featuring guests enjoying amenities and scenic views. The ad concludes with a brand logo and a call to action regarding new voyage bookings.
Live46 days
The Atlantic
A static image with a cream-colored background featuring a stylized, multi-layered illustration of a dog in various colors. Above the illustration, black text presents a provocative headline and a sub-headline, followed by an author credit. A large red letter 'A' is positioned at the bottom center of the frame.
Live39 days
The Atlantic
The creative is a static image featuring a high-angle view of a river winding through a rural landscape at dusk. Overlaid on the image is a large, bold headline in white with a red initial letter, followed by a block of descriptive text in a serif font. The text sets a dramatic, narrative tone, positioning the image as a feature article or story.
Live39 days
The Atlantic
A bold red graphic features a portrait of Donald Trump in the center, partially obscured by white text fragments that read 'MAKE AMERICA GREAT AGAIN' with some letters crossed out. Above the portrait, large white serif text presents a provocative headline about his political status. The overall design is clean and editorial, using a high-contrast color palette.
Live39 days
The Atlantic
A close-up, side-profile shot of a young person looking down at a smartphone with a serious expression. Below the image, a solid blue block contains a large, bold headline and an author byline in white serif text.
Live35 days
The Atlantic
A black-and-white historical illustration depicts a chaotic scene of a labor protest or riot with figures in period clothing. Below the image, on a solid light-gray background, the headline reads 'When Labor Day Meant Something', followed by the author's name and the date of the original publication. A large red letter 'A' is positioned in the bottom right corner.
Live34 days
The Atlantic
This ad features a solid blue background with black text at the top, presenting a provocative question about political perception. Below the text, a photograph shows a crowded political rally with many people wearing red hats and holding signs. The image is overlaid with a slightly transparent, reflective effect.
Live31 days
The Atlantic
A static image featuring a solid blue background at the top with black text. Below the text is a photograph of a political rally with many people wearing red hats and holding signs. The text poses a question about public opinion regarding a political figure.
Live31 days
The Atlantic
A static image featuring a hand-drawn sketch of an older man's face at the bottom center. The background is a light cream color with a soft, green watercolor wash on the left side. Text is centered in a clean, serif font, presenting the title of an article and its author.
Live31 days
The Atlantic
A static image featuring a soft pink background at the top with black text. Below, a stylized, glowing illustration shows a caterpillar on a leaf with vibrant, iridescent light rays emanating from it. A large, serif letter A is positioned in the bottom right corner.
Live31 days
The Atlantic
A static advertisement for a digital publication featuring a headline and a sub-headline about a subscription offer. Below this, a white card displays a featured article title and author, accompanied by a stylized, motion-blurred black-and-white photograph of a political figure. The overall design is clean and editorial, using a light cream background.
Live31 days
The Atlantic
A static image featuring a light green background with black text. The top portion displays the publication name, a provocative headline, and the author's name. The bottom portion shows a collage of three vertical panels: a landscape with a green filter, a hand writing on a chalkboard, and a textured, marbled surface.
Live31 days
The Atlantic
A dark, moody black-and-white portrait of Donald Trump serves as the background, overlaid with a subtle grid pattern. Centered in the image is the publication name, the article title in bold capital letters, and the author's name. At the bottom, a white pill-shaped button invites the reader to access the full content.
Live31 days
The Atlantic
This video showcases a series of magazine article headlines and illustrations from The Atlantic, presented in a rapid slideshow format. The visuals transition through various article titles and accompanying artwork before shifting to a solid red background. The final frames feature text promoting a subscription offer with a specific price point.
Live21 days
The Atlantic
This video showcases a series of magazine article covers with illustrations, followed by a transition to a solid red background with white text. The creative highlights various article titles before presenting a final offer for a subscription. The visual style shifts from editorial illustrations to a bold, text-based call to action.
Live21 days
The Atlantic
A digital advertisement for a magazine article features a clean, minimalist layout with a light beige background. The top section displays the publication's name and a call-to-action to unlock the full story. Below this, a white card contains the article's headline, author, publication year, and a partially obscured photograph of a person's face.
Live19 days
The Atlantic
A vertical ad for The Atlantic features a pale beige background with the publication's name and a call to action at the top. Below, a white card displays the title of an article about DNA testing and incest, followed by the author's name and year. The bottom of the card shows a stylized, partially obscured photograph of a person's face with red and white geometric blocks overlaid.
Live19 days
The Atlantic
A clean, minimalist graphic ad for a publication. The top half features bold, dark text on a light beige background. The bottom half shows a white card containing an article title, author name, and a colorful illustration of a person blowing a bubble that turns into flames.
Live19 days
The Atlantic
A studio-shot image features two young men in casual clothing jumping in the air, appearing to be in a state of chaotic excitement or distress. One man has a red plastic cup flying from his hand, with liquid splashing out. Below the image, a clean white panel displays the title of an article, the author's name, the publication year, and a large red letter A logo.
Live13 days
The Atlantic

Editorial, on 34 of its 46 ads

Counted over its 46 filed ads

Visual formats

Hooks it opens on

How The Atlantic makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The Atlantic's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The Atlantic advertises on Facebook and Instagram

The library holds 46 ads from The Atlantic in Entertainment / Media, and 568 running on its Meta pages now. Its most common visual formats are Editorial (34 ads), Headline (22) and Illustration (15). Its ads most often open on Curiosity (16 ads), Shocking statement (5) and Belief (4) hooks. Its ads stay up a median 10 days, 0.9× the Entertainment / Media median of 11 days.

Brands like The Atlantic

Other Entertainment / Media brands filed in the library.

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