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Refreshed Nov 12, 2026

The North Face ads

The hooks, angles and offers behind The North Face’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn The North Face’s Meta page
2,050
Median runHow long its ads stay up
10 days
Against Sports / OutdoorNiche median 26 days
0.4×

How The North Face builds them

35 ads

What The North Face's ads are made of, row by row.

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Longest running

All 35

The The North Face ads that ran longest.

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35 ads

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A studio-lit portrait of a woman wearing a black, fuzzy zip-up jacket. She is looking directly at the camera with a neutral expression, posing with her hands in her pockets. The background is a plain, light grey studio backdrop.
Active · 23 days
The North Face
A studio-shot image of a black sneaker viewed from the side, set against a plain, light grey background. The shoe features a thick, rugged sole and a suede-like upper with a prominent lacing system. The brand logo is subtly printed on the front of the midsole.
Active · 23 days
The North Face
A woman stands against a plain, light-colored background, wearing a black zip-up fleece jacket. She is smiling at the camera, showcasing the fit and style of the garment. The image is a clean, studio-style portrait focused on the product.
Active · 23 days
The North Face
A studio-lit portrait of a person wearing a cream-colored fleece jacket. The person is looking off-camera with a slight smile, set against a plain white background. There is no text on the image.
Active · 23 days
The North Face
A blue and black puffer jacket floats in the center of a plain, light grey studio background. The jacket rotates slowly, showing its front, back, and reversible interior. The video is a clean, minimalist product showcase with no people or additional props.
Active · 22 daysVideo
The North Face
A studio portrait of a person wearing a cream-colored, zip-up fleece jacket. The person is centered against a plain, light-colored background, looking directly at the camera with a neutral expression. The image focuses on the texture and fit of the garment.
Active · 22 days
The North Face
This video features a montage of extreme outdoor activities, including mountain climbing, skiing, and snowboarding in snowy, rugged landscapes. The footage captures athletes in high-performance gear navigating steep cliffs and deep powder, emphasizing adventure and exploration. The video concludes with a group of climbers standing on a snowy peak, with the brand's slogan and logo appearing on screen.
Active · 19 days
The North Face
This video features a montage of extreme outdoor athletes in snowy mountain environments, including rock climbing, skiing, and mountaineering. The footage captures high-energy moments of exploration and adventure, culminating in a group of explorers standing on a snowy peak. The brand's slogan appears as text on the screen at the end of the video.
Active · 19 days
The North Face
This video features a fast-paced montage of extreme outdoor activities, including mountain climbing, skiing, and snowboarding in snowy, rugged landscapes. The footage captures athletes in high-performance gear navigating steep cliffs and deep powder, emphasizing adventure and endurance. The video concludes with a group of explorers standing on a snowy peak with the brand's slogan and logo appearing on screen.
Active · 18 daysVideo
The North Face
The video showcases athletes wearing specialized winter gear in a dark, studio-like environment. Large, semi-transparent panels displaying technical sketches and mountain imagery surround the athletes, creating an immersive, high-tech atmosphere. The athletes stand still, highlighting the design and branding of their jackets and beanies.
Active · 17 daysVideo
The North Face
This video features a fast-paced montage of athletes and explorers engaging in extreme outdoor activities like mountaineering, rock climbing, skiing, and snowboarding. The footage captures intense, high-energy moments in snowy and mountainous environments, showcasing the brand's apparel and gear in action. The video concludes with a group of explorers standing on a snowy peak, accompanied by the brand's slogan.
Active · 17 daysVideo
The North Face
This carousel features a conversation between a professional skier and a brand merchandiser, interspersed with action shots of the athlete performing ski tricks. The speakers sit on chairs in a studio setting with a large screen behind them displaying blurred images of apparel. The action shots show the skier in branded winter gear performing jumps on a rail.
Active · 15 days
The North Face
This carousel features a behind-the-scenes look at the design process for U.S. Ski & Snowboard team apparel. It alternates between shots of athletes and designers in a studio setting discussing the gear and close-up portraits of athletes wearing the branded ski jackets in snowy environments. The creative also includes artistic, blue-toned shots of technical design sketches projected on hanging panels.
Active · 15 days
The North Face
A studio-shot image of a black, quilted, slip-on shoe against a light grey background. The shoe is shown from the side, highlighting its padded texture and the brand logo on the side. There is no text on the image itself.
Active · 10 days
The North Face
A studio-shot image showing a pair of black gloves against a plain, light grey background. The left glove is shown from the back, and the right glove is shown from the palm side, revealing a textured grip pattern. The brand logo is subtly embossed on the back of the left glove.
Active · 10 days
The North Face
This static image displays a pair of black gloves against a plain, light grey background. The left glove is shown from the back, featuring a small tag and the brand logo, while the right glove is shown from the palm side, highlighting a textured grip area and the product name printed on the index finger. The composition is clean and minimalist, focusing entirely on the product's design and features.
Active · 10 days
The North Face
A studio-shot image displays two black gloves side-by-side against a plain, light grey background. The left glove shows the back of the hand with a small brand tag, while the right glove shows the palm side with a textured grip pattern. No text is present on the image itself.
Active · 10 days
The North Face
A studio-lit, side-profile shot of a black, quilted slip-on shoe. The shoe is centered against a plain, light grey background. The brand logo is visible on the side of the shoe.
Active · 10 days
The North Face
A studio-shot image displays a pair of black gloves against a plain, light grey background. The left glove is shown from the back, featuring a small brand logo, while the right glove is shown from the palm side, revealing a textured grip pattern. The composition is clean and minimalist, focusing entirely on the product design.
Active · 10 days
The North Face
This video features a montage of professional athletes wearing The North Face ski and snowboard gear while performing high-intensity tricks and racing on snowy slopes. The footage captures fast-paced action, including jumps, rail slides, and downhill skiing, interspersed with close-ups of the branded apparel. The ad concludes with the brand logo displayed over a snowy background.
Active · 9 daysVideo
The North Face

How The North Face makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The North Face's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The North Face advertises on Facebook and Instagram

The library holds 35 ads from The North Face in Sports / Outdoor, and 2,050 running on its Meta pages now. Its most common visual formats are Studio Shot (22 ads), Cinematic B-Roll (9) and Montage (9). Its ads most often open on Belief (5 ads), Aspirational (2) and Directive (2) hooks. Its ads stay up a median 10 days, 0.4× the Sports / Outdoor median of 26 days.

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The North Face by format

The North Face by hook

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