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The Wall Street JournalEntertainment / Media

The Wall Street Journal ads: 38 winning Facebook and Instagram ads

Every The Wall Street Journal ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 103 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
173
Median run
7 days
Against Entertainment / Media’s 11-day median
0.6×
In the library: 24 statics, 14 videos
38 ads
Ask Claude about The Wall Street Journal (opens Claude in a new tab)Meta Ad Library page of The Wall Street Journal (opens in a new tab)

Longest run

Longest run: 103 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

The Wall Street Journal ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

38 ads

The ad features a bright blue background with the logos of Barron's, The Wall Street Journal, and MarketWatch at the top. Below the logos, large white text announces a bundle offer for three publications. At the bottom, three smartphone screens are displayed side-by-side, each showing a different article from one of the respective news outlets.
Live103 days
The Wall Street Journal
The video features a black background with the logos of three financial news publications at the top. Below, a central headline changes every second, while three phone screens displaying news articles rotate and shift positions at the bottom. The ad concludes with a final summary line and a subscription button.
Live96 days
The Wall Street Journal
A bright purple static image features bold black text centered on the screen. The headline emphasizes unbiased reporting, followed by a large price point of two dollars per month. A promotional offer is displayed below the price, showing a discounted rate, and the brand name appears at the bottom.
Live25 days
The Wall Street Journal
A bright purple static image features bold black text centered on the screen. The top line highlights the brand's core value, followed by a large price point and a discounted subscription offer. The brand name is printed at the bottom.
Live25 days
The Wall Street Journal
A vibrant orange background features bold white text that presents a value proposition for a news publication. The text highlights the quality of journalism, the benefit of staying informed, and a low monthly subscription price. The brand name is positioned at the bottom of the frame.
Live25 days
The Wall Street Journal
A close-up shot shows a person's hands holding a newspaper at a wooden table, with a coffee cup and glasses nearby. Below the image, a dark green background features bold white text announcing the availability of news in print and digital formats. A prominent green button invites the viewer to subscribe.
Live18 days
The Wall Street Journal
A low-angle, upward-looking shot of tall city buildings in a financial district under a clear blue sky. A large, white, semi-transparent box is centered in the frame, containing the brand name, a headline, and a sub-headline. The camera remains static throughout the video.
Live18 days
The Wall Street Journal
The creative shows a physical copy of The Wall Street Journal newspaper layered over a tablet displaying the digital version of the publication. The background is a dark teal color, with the brand name at the top and a clear value proposition below the central image. The image highlights the dual format of the news coverage.
Live18 days
The Wall Street Journal
A dark green background occupies the top half of the image, featuring bold white text and a green call-to-action button. The bottom half shows a close-up, out-of-focus shot of a person's hands holding and reading a newspaper, with a pair of glasses resting on a wooden table in the foreground.
Live18 days
The Wall Street Journal
A dark teal background features bold white text announcing a premium subscription. Below the text, a collage of physical newspaper pages and a tablet displaying a digital article are arranged on a wooden surface. The image highlights the dual nature of the publication's print and digital offerings.
Live18 days
The Wall Street Journal
A bright blue static image features bold white text centered on the screen. The headline highlights the quality of the content, followed by a large price point and a discounted subscription offer at the bottom. The brand name is printed in a clean serif font at the very base of the image.
Live16 days
The Wall Street Journal
The creative is a static image of a newspaper and a tablet displaying news articles, set against a dark teal background. The brand name and a headline about a premium subscription are printed in white text at the top. Below the headline, a sub-headline mentions award-winning journalism, followed by a call to action in blue text.
Live16 days
The Wall Street Journal
A man in a sweater walks along a paved path in a park, speaking to the camera. A black box with white text appears on the left side of the screen, displaying a question, the speaker's name, and his title. Below this, white captions appear over a green background, transcribing his words as he speaks.
Live10 days
The Wall Street Journal
A bright purple static image features bold black text centered on the screen. The headline promises unbiased reporting, followed by a large price point of four dollars per month. A smaller line below offers a discounted subscription rate, with the brand name at the bottom.
Live10 days
The Wall Street Journal
A bright purple static background features bold black text. The headline at the top reads 'Reporting Without Bias', followed by a large '£3 Per Month' in the center. Below this, a promotional offer shows a discounted price of £3/month crossed out from £14.99.
Live10 days
The Wall Street Journal
A black background features white text promoting a bundle of four financial publications. The headline is centered in large, bold serif font, followed by a sub-headline detailing the offer and a rectangular button at the bottom.
Live7 days
The Wall Street Journal
A bright pink static image features a woman looking out over a city skyline from a high vantage point. Large, bold black text occupies the top half of the frame, positioning the publication as a tool for ambitious professionals. The brand name is displayed in the lower right, and an introductory subscription offer is clearly stated in the middle.
Live7 days
The Wall Street Journal
A clean, white-background advertisement for a news subscription service. The top section features the brand logo and a list of affiliated publications. Below this, bold black text announces a limited-time subscription offer, followed by a brief benefit statement and a call to action. The bottom half of the image displays a low-angle photograph of tall city buildings, including the New York Stock Exchange, under a cloudy sky.
Live7 days
The Wall Street Journal
A low-angle shot shows people walking up the stone steps toward the entrance of a large, historic government building. A large American flag is held by a person walking up the stairs. Bold white text is overlaid at the top of the image against the dark stone architecture.
Live7 days
The Wall Street Journal
The video features a split-screen layout with a dark green background on top containing brand text and a lower section showing a person reading a newspaper at a table. The text on the top panel introduces the brand's offering of print and digital news, followed by a call-to-action button. The person in the bottom frame remains focused on the newspaper throughout the video.
Live7 days
The Wall Street Journal

Headline, on 17 of its 38 ads

Counted over its 38 filed ads

Visual formats

Hooks it opens on

How The Wall Street Journal makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The Wall Street Journal's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The Wall Street Journal advertises on Facebook and Instagram

The library holds 38 ads from The Wall Street Journal in Entertainment / Media, and 173 running on its Meta pages now. Its most common visual formats are Headline (17 ads), Branded Asset (12) and Cinematic B-Roll (9). Its ads most often open on Belief (8 ads), Bold claim (6) and Aspirational (5) hooks. Its ads stay up a median 7 days, 0.6× the Entertainment / Media median of 11 days.

Brands like The Wall Street Journal

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

Ask Claude about The Wall Street Journal

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