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Refreshed Nov 12, 2026

The White Company ads

The hooks, angles and offers behind The White Company’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn The White Company’s Meta page
185
Median runHow long its ads stay up
13 days
Against Home / GardenNiche median 15 days
0.9×

The messages The White Company keeps paying for

Same idea, new creatives

  • “Christmas begins with Winter”

    2 ads
    The White Company ad: “Christmas begins with Winter”The White Company ad: “Christmas begins with Winter”

    Running since Oct 2026.

  • “Luxury you can feel”

    2 ads
    The White Company ad: “Luxury you can feel”The White Company ad: “Luxury you can feel”

    Running since Oct 2026.

  • “Pure comfort you can gift”

    2 ads
    The White Company ad: “Pure comfort you can gift”

    Running since Oct 2026.

How The White Company builds them

32 ads

What The White Company's ads are made of, row by row.

Free with an account.

Longest running

All 32

The The White Company ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
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Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

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A studio-lit portrait of a woman with curly hair, seen from behind and looking over her shoulder at the camera. She is wearing a beige sleeveless top. The word Bestseller is printed in a serif font at the top, and the brand name is printed in a sans-serif font at the bottom.
Active · 30 days
The White Company
A polished, cinematic video showcases a holiday-themed home fragrance collection. The scene features candles and a reed diffuser arranged on a table in a festive, decorated interior. Elegant text overlays introduce the product and its scent notes, emphasizing a seasonal atmosphere.
Active · 30 days
The White Company
A polished video showcasing a collection of candles and a reed diffuser in a festive, elegant home setting. The scene features warm lighting and holiday decor, with text overlays introducing the new scent and its key notes. The video focuses on the aesthetic appeal of the products to evoke a seasonal mood.
Active · 30 daysVideo
The White Company
This video showcases a scented candle in a cozy, festive setting. It features close-up shots of oranges, a woman smelling the candle, and the candle being lit. Text overlays appear throughout, highlighting the scent notes and the brand's seasonal message.
Active · 30 days
The White Company
This video showcases a scented candle as a festive gift. It features close-up shots of oranges, a woman smelling the candle, and the candle being lit. Text overlays highlight the product as an iconic gift and include a customer review.
Active · 30 days
The White Company
A woman in a cozy white outfit and beanie enjoys a winter day, arriving at a stone cottage in a vintage car. The video features shots of her wearing soft knitwear, holding a warm drink, and walking through snow. Text overlays appear throughout, highlighting the brand and the feeling of luxury.
Active · 30 days
The White Company
A woman in a white winter outfit, including a beanie, scarf, and mittens, stands outdoors in the snow. She smiles and pulls her scarf up to her face, showcasing the soft texture of the accessories. The brand name and the phrase 'Pocket-sized luxuries' appear as text overlays throughout the video.
Active · 30 days
The White Company
A family of four and their dog are shown in a cozy, festive living room setting, all wearing matching striped pajamas. The video captures them sitting on stairs, dancing near a decorated Christmas tree, and enjoying time together. The brand name appears on screen, followed by a short text overlay about matching outfits for the holiday.
Active · 30 days
The White Company
A short, elegant video showcasing a candle being lit in a cozy, warm-toned home setting. The scene focuses on the hands of a person lighting the candle, followed by shots of the candle burning on a table. The brand name appears on screen throughout the video, emphasizing a festive and comforting atmosphere.
Active · 30 days
The White Company
A stop-motion video showcases a baby gift set collection featuring Peter Rabbit characters. The items, including a onesie, bib, and blanket, are arranged on a cream-colored paper backdrop and then neatly folded into a branded white suitcase. The video ends with the suitcase closed, highlighting the 160-year anniversary branding.
Active · 28 days
The White Company
The video showcases a collaboration between a baby clothing brand and a classic storybook character. It begins with a hand painting watercolor illustrations of characters, followed by flatlay shots of baby clothes, blankets, and accessories featuring these illustrations. The video ends with a plush toy popping out of a branded gift box against a sky background.
Active · 28 days
The White Company
A stop-motion video showcases a baby gift set featuring Peter Rabbit characters. The items, including a onesie, bib, and plush toy, are arranged and then packed into a commemorative suitcase. The background is a soft, sky-blue surface with clouds, and the brand logo appears at the beginning and end.
Active · 27 daysVideo
The White Company
This video showcases a scented candle in a cozy, festive setting. It features close-up shots of the candle being lit, a person smelling it, and the product packaging. The text on screen highlights the seasonal nature of the scent and its key ingredients.
Active · 25 daysVideo
The White Company
A video showcasing a cozy bedroom setting with soft textures and warm lighting. A person is seen arranging a white throw on a bed, followed by close-ups of a candle being lit and a gift basket filled with home products. The brand name appears on screen, and the text emphasizes the comfort of the items as gifts.
Active · 22 daysVideo
The White Company
A woman in a cream-colored sweater and beanie enjoys a snowy winter day. She is shown riding in a car, carrying a gift, and relaxing in a doorway with a warm drink. The video features soft, cozy imagery and the brand name is displayed throughout.
Active · 18 daysVideo
The White Company
A woman in a cozy home setting lights a candle, creating a warm, festive atmosphere. The video features close-ups of the candle, oranges, and cloves, emphasizing the scent and the holiday season. The brand's candle is shown throughout, with soft lighting and a calm, elegant aesthetic.
Active · 15 daysVideo
The White Company
A woman sits outdoors in a snowy forest setting, wearing a textured beige coat and holding a small dog. The image has a soft, wintery aesthetic with snow-covered trees in the background. Centered text overlays the image, announcing the new collection.
Active · 11 days
The White Company
A woman in a beige fleece jacket and white trousers sits on the back of a vintage car in a snowy forest, holding a small dog. The scene is outdoors, with a Christmas tree visible on the car roof. Text is overlaid in the center of the image.
Active · 11 days
The White Company
A woman shares her personal routine for a relaxing day at home after her plans are unexpectedly cancelled. She is shown in various rooms of her house, including the bedroom, kitchen, and living room, engaging in self-care activities like baking, lighting a candle, and reading. The video features a warm, cozy aesthetic with soft lighting and neutral tones, emphasizing the comfort of staying in.
Active · 7 daysVideo
The White Company
A soft, minimalist video shows a person holding a small, white gift box wrapped with a delicate ribbon. The scene is bright and neutral, with the person wearing a textured, cream-colored sweater. Text overlays appear in the center of the screen, announcing an upcoming sale event.
Active · 4 daysVideo
The White Company

How The White Company makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The White Company's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The White Company advertises on Facebook and Instagram

The library holds 32 ads from The White Company in Home / Garden, and 185 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (18 ads), Text Overlay (9) and Headline (6). Its ads most often open on Aspirational (10 ads), Belief (3) and Curiosity (2) hooks. Its ads stay up a median 13 days, 0.9× the Home / Garden median of 15 days.

Brands like The White Company

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The White Company by hook

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