Refreshed Nov 12, 2026

The hooks, angles and offers behind Transparent Labs’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Transparent Labs’s Meta page
856
Median runHow long its ads stay up
8 days
Against SupplementsNiche median 20 days
0.4×

The messages Transparent Labs keeps paying for

Same idea, new creatives

  • “$99 The Core Bundle”

    2 ads

    Running since Nov 2026.

  • “Protein + Creatine Core Bundle”

    2 ads

    Running since Nov 2026.

How Transparent Labs builds them

56 ads

What Transparent Labs's ads are made of, row by row.

Free with an account.

Longest running

All 56

The Transparent Labs ads that ran longest.

Free with an account.

A man in a gym wears a padded hoodie that makes him look extremely muscular. He performs various exercises while talking to someone off-camera, then reveals he is eating a protein bar. The text on screen introduces the scenario of a jacked guy talking in the gym.
Active · 39 daysVideo
A woman looks out a window, concerned that her regular barista has not been seen for days. She then discovers a tub of protein coffee in her kitchen and prepares a drink, highlighting its ingredients and benefits. The ad concludes with a call to action to try the product.
Active · 39 daysVideo
A man dressed as a teacher walks through a school hallway and classroom, interacting with students while carrying a gym bag. He is shown drinking a protein shake and later working out in a gym, demonstrating his active lifestyle. The video features text overlays describing him as a chill teacher who lifts weights, and it showcases the brand's protein and creatine supplements on his desk.
Active · 39 daysVideo
A woman in a gym outfit talks to the camera about her fitness routine and pre-workout supplement. She is shown in her home and gym, preparing a drink with the product and then working out. Text overlays appear throughout the video to highlight her points about energy and performance.
Active · 39 daysVideo
A collection of various supplement tubs and bottles from the brand are arranged on a kitchen countertop. The products are grouped together, showing their labels and nutritional information clearly. A small text caption is placed at the bottom center of the image.
Active · 39 days
A person's hand holds a white tub of Transparent Labs Growth supplement in the foreground, with the product label clearly visible. The background shows a retail store shelf filled with various supplement containers, blurred to keep the focus on the product in hand. A small white tag with the brand's social media handle is placed in the bottom right corner.
Active · 39 days
This video features a man and a woman demonstrating a pre-workout supplement in a home and gym setting. The creative opens with a man holding the product and asking if the viewer wants to guarantee they never have a bad workout again. It then shows various clips of people struggling with low energy at the gym, followed by the product being mixed and consumed. The video highlights the product's clean ingredients and third-party testing, concluding with a shot of the product being unboxed.
Active · 39 daysVideo
A video shows a person panning across a pantry shelf filled with various supplement tubs and bottles. The camera then picks up one specific tub of protein powder and zooms in closely on the label to highlight its ingredient certifications and quality claims. The video focuses on the product's clean label and natural ingredients.
Active · 39 days
A studio-shot product image of a white plastic tub of pre-workout supplement. The label features the brand name, product name, and a list of key ingredients and dosages. A certification badge for third-party testing is visible on the lower left side of the label.
Active · 39 days
This video features a humorous comparison between a generic protein shake and the brand's product. A man representing 'The Other Guys' is shown adding artificial ingredients to a giant bottle, while the brand's team, including a scientist and a strongman, demonstrates their natural, grass-fed alternative. The video uses a mix of live-action, puppetry, and CGI to illustrate the difference in ingredients and quality.
Active · 39 daysVideo
A man in a classroom setting is shown acting as a teacher who also lifts weights. He is seen at his desk with protein powder and creatine, then in a gym setting working out and helping others. The video uses a humorous tone to showcase the product in a relatable, everyday context.
Active · 39 daysVideo
A top-down view into an open cardboard shipping box filled with various supplement products. Several boxes of protein bars are stacked neatly, alongside tubs of BCAA and Creatine supplements. A small text overlay in the top left corner mentions a haul.
Active · 39 days
A man in a gym explains the benefits of combining creatine with HMB for muscle growth and strength. The video uses archival footage of athletes, scientific papers, and animated graphics of muscle fibers to support the claims. The speaker holds the product, Transparent Labs Creatine HMB, throughout the video.
Active · 39 daysVideo
A top-down view shows a cardboard shipping box containing a 12-pack case of protein shakes. The packaging is white and orange with bold text highlighting the protein content and flavor. A black text box is overlaid at the bottom, mentioning other available flavors.
Active · 39 days
A dark, moody gym setting features a black tub of pre-workout powder and a matching shaker bottle in the foreground. Floating above them is a white rectangular card displaying a variety pack of different supplement tubs and packets. The card features bold text announcing a free variety pack offer.
Active · 39 days
A woman in a gym setting speaks directly to the camera about her experience with pre-workout supplements. She contrasts the feeling of typical, jittery pre-workouts with the clean, focused energy she gets from the product she holds. The video includes shots of her working out and preparing the drink, with text overlays emphasizing her points.
Active · 39 daysVideo
A studio-shot image featuring a stack of dark blue, rectangular gift cards or membership cards. The brand logo is printed in white on the top card and the one beneath it. The cards are angled to show depth and perspective against a plain white background.
Active · 39 days
A short video shows a refrigerator shelf stocked with several bottles of protein shakes. The camera pans slightly across the bottles. Text overlays highlight the product's natural flavoring and quality.
Active · 39 daysVideo
A woman speaks directly to the camera about her pre-workout routine, interspersed with clips of her working out in a gym and preparing a supplement drink. She highlights the importance of clean ingredients to avoid energy crashes. The video features the product container prominently as she explains its benefits for performance and fat loss.
Active · 39 daysVideo
A man in a black t-shirt acts out a humorous skit, portraying a person obsessed with creatine. He is seen in various settings, including a living room, a basketball court, a bathroom, and a kitchen, passionately talking about the benefits of creatine. The video features a recurring caption about the character's obsession.
Active · 39 daysVideo

How Transparent Labs makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Transparent Labs's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Transparent Labs advertises on Facebook and Instagram

The library holds 56 ads from Transparent Labs in Supplements, and 856 running on its Meta pages now. Its most common visual formats are UGC Selfie (22 ads), Studio Shot (14) and Text Overlay (13). Its ads most often open on Offer only (13 ads), Relatability (11) and Belief (5) hooks. Its ads stay up a median 8 days, 0.4× the Supplements median of 20 days.