AdSwipeFile

Refreshed Nov 12, 2026

TUMI ads

The hooks, angles and offers behind TUMI’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn TUMI’s Meta page
76
Median runHow long its ads stay up
11 days
Against Travel / Travel AccessoriesNiche median 30 days
0.4×

The messages TUMI keeps paying for

Same idea, new creatives

  • “EVOLVED TOGETHER. DESIGNED FOR WHAT'S NEXT”

    2 ads
    TUMI ad: “EVOLVED TOGETHER. DESIGNED FOR WHAT'S NEXT”TUMI ad: “EVOLVED TOGETHER. DESIGNED FOR WHAT'S NEXT”

    Running since Aug 2026.

  • “11/9-11/22 한정 기간 스페셜 쿠폰 혜택”

    2 ads

    Running since Nov 2026.

How TUMI builds them

27 ads

What TUMI's ads are made of, row by row.

Free with an account.

Longest running

All 27

The TUMI ads that ran longest.

Free with an account.

Niche
Format
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Winning means kept running: brands rarely keep paying for ads that lose.

27 ads

Ask your agent about these ads
A scenic, high-angle shot of a calm, deep blue sea meeting a distant coastline under a clear sky. In the foreground, the tops of green pine trees are visible. Centered in the frame is the brand logo in white, with the word 'PRESENTS' written in smaller letters underneath.
Active · 224 days
TUMI
A man in a leather jacket walks through a dark, modern studio space, interacting with sleek black luggage pieces on pedestals. The video features close-up shots of the luggage's details, such as zippers and combination locks, interspersed with the man's focused expressions. The ad concludes with a shot of a luxury car driving down a road at dusk, reinforcing a theme of high-performance travel.
Paused · 200 daysVideo
TUMI
A clean studio shot features three black TUMI bags of varying sizes arranged side-by-side on a light grey background. Above the bags, the brand names TUMI and SOPH. are displayed in bold, black text, with a tagline about evolution and design positioned above them. The composition is minimalist and professional, focusing entirely on the product range.
Active · 99 days
TUMI
A clean, minimalist studio shot displays three black TUMI bags of varying sizes arranged in a row against a plain, light grey background. Above the products, the text reads 'EVOLVED TOGETHER. DESIGNED FOR WHAT'S NEXT.' followed by the brand names 'TUMI | SOPH.' in bold, black lettering. The composition is symmetrical and professional, focusing entirely on the product design.
Active · 98 days
TUMI
A man and a woman stand in a dimly lit, sophisticated studio setting, each holding a metallic, ribbed suitcase. The man is on the left wearing a grey suit, and the woman is on the right in neutral-toned clothing. The image has a polished, high-end aesthetic with a dark background and wooden flooring.
Paused · 64 days
TUMI
A high-quality product image showing three black TUMI bags arranged on wooden steps outdoors. The bags are positioned against a backdrop of lush green plants and garden landscaping. The lighting is natural and soft, highlighting the texture and design of the luggage pieces.
Active · 58 days
TUMI
A high-quality product shot featuring three black TUMI bags arranged on wooden steps outdoors. The bags are positioned against a backdrop of green plants and a stone wall. There is no text on the image itself.
Active · 58 days
TUMI
A studio-lit image features two black, textured suitcases standing on a dark floor next to a beige armchair. The brand logo is positioned in the top right corner, while a descriptive sentence about the collections and a button-style call to action are placed on the left side against a dark background.
Active · 29 days
TUMI
A cinematic video showcases a group of models dressed in white winter attire, standing in a snowy mountain setting with TUMI luggage. The scene transitions between close-ups of the sleek, light-colored suitcases and backpacks, highlighting their design against the snowy backdrop. The brand logo appears at the beginning and end of the video, reinforcing the premium aesthetic.
Active · 18 daysVideo
TUMI
A high-quality photograph shows two black leather backpacks resting on a snow-covered rock. In the background, a vast, sunlit mountain range covered in snow stretches across the horizon. The scene evokes a sense of adventure and premium durability.
Active · 12 days
TUMI
A man in a black leather jacket and dark trousers stands in a minimalist, grey-toned studio setting. He holds the handle of a black backpack that is stacked on top of a matching black rolling suitcase. The brand logo is prominently displayed in the upper left corner, and a location call-to-action is printed in the lower left.
Active · 11 days
TUMI
A man in a leather jacket and turtleneck stands in a minimalist, dark-toned studio setting. He holds the handle of a black backpack that is resting on top of a matching black rolling suitcase. Text at the bottom left corner directs the viewer to a specific store location.
Active · 11 days
TUMI
A man in a leather jacket and dark trousers stands in a minimalist, grey-toned studio setting. He rests his hand on a black backpack that is placed on top of a matching black rolling suitcase. The brand logo is prominent in the upper left corner, and a call to action is printed in the bottom left corner.
Active · 11 days
TUMI
A man in a black leather jacket and dark trousers stands in a minimalist, grey-toned studio setting. He rests his hand on a black backpack that is stacked on top of a matching black carry-on suitcase. The brand logo is positioned in the top left corner, and a call to action is printed in white text at the bottom left.
Active · 11 days
TUMI
A man in a black leather jacket and turtleneck stands in a minimalist, dark-toned studio setting. He rests his hand on a black backpack that is stacked on top of a matching black carry-on suitcase. The brand logo is positioned in the upper left corner, and a call to action is printed in the lower left.
Active · 11 days
TUMI
A man in a black leather jacket and white turtleneck stands in a minimalist, dark-toned studio setting. He rests his hand on a black backpack that is stacked on top of a matching black carry-on suitcase. The brand logo is prominently displayed in the upper left corner, and a call to action is printed in the lower left area.
Active · 11 days
TUMI
A man in a leather jacket stands in a minimalist, dark-toned studio setting, resting his hand on a black backpack stacked atop a matching suitcase. The brand logo is prominently displayed in the upper left corner. In the lower left, text invites the viewer to visit a specific store location.
Active · 10 days
TUMI
A man in a black leather jacket and white turtleneck stands in a minimalist studio setting, holding the handle of a black backpack resting on a matching suitcase. The brand logo is centered at the top, and a call to action is printed at the bottom.
Active · 10 days
TUMI
A group of models dressed in winter gear stand in a snowy mountain landscape, holding various pieces of luggage. The scene is stylized with light, falling snow and a serene, cold atmosphere. The brand logo is centered at the top, and the text 'GIFTS FOR THE JOURNEY' appears at the bottom.
Active · 7 daysVideo
TUMI
A cinematic video featuring three models dressed in winter attire, standing in a snowy mountain landscape. They are holding various pieces of luggage and bags from the brand. The scene is calm and polished, with light snow falling, and the brand logo is displayed at the top with the text 'GIFTS FOR THE JOURNEY' at the bottom.
Active · 7 daysVideo
TUMI

How TUMI makes its ads

What its ads are built from, by type, counted over the ads we have read.

What TUMI's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How TUMI advertises on Facebook and Instagram

The library holds 27 ads from TUMI in Travel / Travel Accessories, and 76 running on its Meta pages now. Its most common visual formats are Model Shot (15 ads), Headline (9) and Product Image (8). Its ads most often open on Call to action first (2 ads) and Offer only (2) hooks. Its ads stay up a median 11 days, 0.4× the Travel / Travel Accessories median of 30 days.

Brands like TUMI

TUMI by format

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