AdSwipeFile

Refreshed Nov 12, 2026

Uber ads

The hooks, angles and offers behind Uber’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Uber’s Meta page
9,378
Median runHow long its ads stay up
3 days
Against Travel / Travel AccessoriesNiche median 30 days
0.1×

The messages Uber keeps paying for

Same idea, new creatives

  • “How to request a ride on the Uber app?”

    3 ads
    Uber ad: “How to request a ride on the Uber app?”Uber ad: “How to request a ride on the Uber app?”Uber ad: “How to request a ride on the Uber app?”

    Running since Sep 2026.

  • “क्या आपको Uber Auto के बारे में यह पता था? 🚗”

    2 ads
    Uber ad: “क्या आपको Uber Auto के बारे में यह पता था? 🚗”Uber ad: “क्या आपको Uber Auto के बारे में यह पता था? 🚗”

    Running since Sep 2026.

  • “So bestellst du eine Fahrt in der Uber App”

    2 ads
    Uber ad: “So bestellst du eine Fahrt in der Uber App”Uber ad: “So bestellst du eine Fahrt in der Uber App”

    Running since Nov 2026.

How Uber builds them

24 ads

What Uber's ads are made of, row by row.

Free with an account.

Longest running

All 24

The Uber ads that ran longest.

Free with an account.

Niche
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Hook
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Winning means kept running: brands rarely keep paying for ads that lose.

24 ads

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A woman in a yellow sweater looks at her phone while walking outdoors. A large white box overlays the image, displaying a promotional offer for free rides across different vehicle types. The text highlights that the first ride is free, with crossed-out original prices and a 100% discount label.
Active · 59 days
Uber
This video shows a step-by-step guide on how to use the Uber app to request a ride. The screen displays a black background with animated icons of a rickshaw, a car, and a bike, and text overlays that break down the process into four simple steps. Each step is illustrated with a screen recording of the app interface, showing the user setting their pickup and drop-off locations, choosing a ride, tracking the driver, and finally enjoying the ride.
Active · 59 days
Uber
A woman in a yellow sweater looks at her phone while walking outdoors. Overlaid on the image is a white card displaying three transportation options with their original prices crossed out and replaced with a zero-cost offer. A headline at the top announces the free ride offer in bold text.
Active · 59 days
Uber
A young woman in a yellow sweater looks at her phone while walking outdoors. A large, semi-transparent white card overlays the image, displaying a list of transportation options with their original prices crossed out and replaced by a zero-cost offer. The headline at the top of the card announces a free first ride.
Active · 59 days
Uber
A young woman demonstrates the benefits of using the Uber Auto service in a short video. The ad features a mix of screen recordings of the app interface and clips of the woman using the service in real life. Text overlays highlight key features like doorstep pickup, upfront pricing, and safety, encouraging viewers to book a ride.
Active · 59 days
Uber
A young woman stands on a sidewalk and then rides in an auto-rickshaw, demonstrating the Uber Auto app. The video features screen recordings of the app interface highlighting features like doorstep pickup, upfront pricing, and safety. Text overlays appear throughout the video to guide the viewer through the benefits of using the service.
Active · 58 daysVideo
Uber
The video displays a series of 3D-rendered icons representing different transport options: a car, an auto-rickshaw, and a motorcycle. Each icon appears in the center of a white background with a label indicating the service type. The text at the top invites the viewer to choose their ride, while a small disclaimer appears at the bottom.
Active · 45 daysVideo
Uber
A vertical graphic on a black background features a white car illustration at the top, followed by a question about how to request a ride. A tilted white rectangular box in the center contains text stating it is easy and takes only four steps. At the bottom, the brand name is flanked by two more car illustrations, with small legal text underneath.
Active · 3 days
Uber
A black background features a white car icon at the top, followed by a question about requesting a ride. Below this, a tilted white rectangular box contains text explaining how simple the process is. The brand name is centered at the bottom, flanked by small illustrations of a car and a person with luggage.
Active · 3 days
Uber
A vertical graphic on a black background features a white car icon at the top, followed by a question about how to book a ride. A tilted white rectangle in the center contains text explaining that the process is simple and takes four steps. At the bottom, the brand name is flanked by two car illustrations, with small legal text underneath.
Active · 3 days
Uber
A black background features a white car icon with sparkles at the top, followed by a question about how to request a ride. A tilted white rectangle in the center highlights that it is easy and only requires four steps. The brand name appears at the bottom with two more car icons, and small legal text is at the very base.
Active · 3 days
Uber
A black background features a white illustration of a car at the top, followed by a question about how to book a ride. A tilted white rectangular box in the center contains text stating it is easy and takes four steps. Below this, the brand name is flanked by small illustrations of a car and a scooter, with legal fine print at the very bottom.
Active · 3 days
Uber
A black background features a white car icon at the top, followed by a question about how to request a ride. A tilted white rectangular banner in the center highlights that the process is easy and takes only four steps. The brand name appears below the banner, flanked by small icons of a car and a scooter.
Active · 3 days
Uber
A black background features a white car icon at the top, followed by a question about how to request a ride. A tilted white rectangular box in the center contains text stating that it is easy and only requires four steps. The brand name appears below the box, flanked by small car and scooter icons, with legal fine print at the very bottom.
Active · 3 days
Uber
A black background features a yellow taxi icon at the top, followed by white text explaining how to book a ride. A tilted white rectangular box contains text highlighting the simplicity of the process in four steps. Below this, the brand name is flanked by two white car icons, with small legal disclaimer text at the very bottom.
Active · 3 days
Uber
A black background features a question about how to request a ride, followed by a white tilted box containing a statement about the simplicity of the process. Small 3D icons of a car and a scooter are placed in the corners, along with a clock icon. The brand name is centered, with a small disclaimer at the bottom.
Active · 2 days
Uber
This carousel ad explains how to request a ride using the Uber app in four simple steps. Each card features a clean, black background with a central icon and a phone screen mockup showing the app interface. The first card introduces the process, followed by cards detailing setting the location, choosing a ride, tracking the vehicle, and enjoying the ride, ending with a final call to action.
Active · 2 days
Uber
This carousel ad for a ride-sharing app uses a series of cards to explain the process of booking a ride. Each card features a clean, dark background with a simple icon and a screenshot of the app interface, showing steps like planning a route, choosing a ride type, tracking the driver, and enjoying the trip. The first card introduces the topic with a question, and the final card provides a clear call to action.
Active · 2 days
Uber
A person wearing a motorcycle helmet and a red jacket stands outdoors next to a motorcycle, making a hand gesture. A digital notes app interface is overlaid in the center of the image, containing text that highlights the benefits of a specific payment account for drivers. The background shows a blurred street scene.
Active · 2 days
Uber
This carousel ad explains how to book a ride using the Uber app in four simple steps. Each card features a clean, black background with a centered icon, a short headline, and a phone screen mockup showing the app interface. The first and last cards introduce the brand with stylized car illustrations, while the middle cards walk the viewer through planning, selecting, tracking, and starting a ride.
Active · 2 days
Uber

How Uber makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Uber's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Uber advertises on Facebook and Instagram

The library holds 24 ads from Uber in Travel / Travel Accessories, and 9,378 running on its Meta pages now. Its most common visual formats are Headline (9 ads), Illustration (8) and App Mockup (6). Its ads most often open on Question (11 ads), How to (6) and Offer only (3) hooks. Its ads stay up a median 3 days, 0.1× the Travel / Travel Accessories median of 30 days.

Brands like Uber

Uber by format

Uber by hook

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