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Typology ads

The hooks, angles and offers behind Typology’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
366 days
Visual formats
Hook tactics
Niche
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A woman is shown from the chest up, holding a small white beauty tool to her forehead. She is wearing a black tank top and grey pants. The background is a dark, slatted wall. Text overlaid on the image reads "Ca fait plusieurs fois que je croise cette fille" which translates to "I've seen this girl several times." The creative uses a relatable hook, implying the viewer might recognize the person or situation.
Ran 366 days
Typology
A close-up shot of a woman applying foundation from a dropper to her cheek. She holds a bottle of foundation in her other hand. The text "no makeup MAKEUP" is overlaid on the image. The woman is wearing gold hoop earrings and a delicate gold necklace. The background appears to be a bedroom with a bed and closet.
Ran 361 days
Typology
A woman with brown hair and light makeup looks directly at the camera. She is wearing a black crewneck sweatshirt. White text is overlaid on the image. The text reads: "Das getönte Serum von Typology. Das ist keine Foundation. Es ist ein getöntes Serum mit Vitamin C und Aloe Vera. Erhältlich in 6 Farbtönen. Jetzt entdecken." The video is a static image with text.
Ran 313 days
Typology
A hand holds a bottle of Typology tinted serum, with the dropper suspended above the opening, dripping a small amount of product. The bottle has a label with French and English text, including "Sérum Teinté Type 2 Clair" and "(Tinted Serum Type 2 Light)". The text "Leichtes getöntes Serum für Sommer ?" is overlaid on the image, asking about a light tinted serum for summer. The ad highlights the product's lightweight feel, good coverage, nourishing ingredients like Vitamin C, and the brand's commitment to eco-friendly packaging, veganism, and French origin.
Ran 300 days
Typology
A top-down shot of a swirl of pink, creamy slime against a plain white background. Text overlays the image, introducing a new face cream for first wrinkles and listing its benefits: hydration, smoothing of fine lines, and preservation of skin elasticity. The visual of the slime is likely meant to evoke a sense of smooth, pliable texture.
Ran 291 days
Typology
A close-up shot of a woman's face as she applies a liquid foundation from a dropper onto her cheek. The foundation is a light beige color. The woman has natural-looking skin with some redness and texture visible. Text overlays read "Toujours aussi fan du sérum teinté @typologyparis" and "+ ce look makeup no makeup 🫠". The overall aesthetic is natural and emphasizes a "no-makeup" makeup look.
Ran 285 days
Typology
A top-down view of a swirl of pink, creamy slime against a plain white background. The text overlay, in French, explains that the product is designed to compensate for the natural decrease in collagen and elastin starting at age 25. The visual focuses on the texture and color of the product, with the text providing context about its purpose.
Ran 282 days
Typology
A close-up shot of a woman applying concealer to her under-eye area with a brush. Dots of concealer are visible on her face, and a tube of Typology concealer is held in her hand. The text overlay reads "Entdecken Sie unseren pflegenden Concealer: Angereichert mit Koffein, Niacinamid und Kornblumenhydrolat hellt dieser Concealer mit hoher Deckkraft die Augenpartie auf." The creative highlights the product's ingredients and benefits for the eye area.
Ran 257 days
Typology
A close-up shot of a woman's face as she applies a white stick product to her nose. The product is blurred in the foreground, obscuring her face. The woman has light skin, green eyes, and dark brown hair. She is wearing a grey knitted sweater and a small gold hoop earring. Text overlays on the image read: "Neu! Entdecken Sie den Mattierenden Stick fürs Gesicht:" followed by bullet points describing its benefits: "+ Mattiert sofort und reguliert die Talgproduktion." and "+ Mindert die Sichtbarkeit von Poren und verfeinert die Hautstruktur."
Ran 189 days
Typology
A studio shot of a brown glass bottle of Typology L31 Gradual Self-Tanning Serum with a dropper. The bottle has a white label with black text. The text on the bottle reads "SÉRUM AUTO BRONZANT PROGRESSIF DHA 10% + Pulpe de caroube (Gradual Self-Tanning Serum) L31 Typology.". Above the bottle, the text "Un hâle naturel, sans soleil. 99% d'ingrédients d'origine naturelle." is displayed in black sans-serif font. The dropper is positioned over the bottle, with its tip inside.
Ran 187 days
Typology
A white box with the Typology logo is displayed. In front of the box, a collection of skincare products is arranged in a line. These include several small glass bottles with droppers, two larger amber bottles, and three silver tubes. A hand is reaching in from the left, touching one of the amber bottles. The text "Le Coffret Cadeau Découverte" is displayed prominently at the top of the image.
Ran 185 days
Typology
A close-up shot of a woman with light skin and brown hair, looking into the camera. She is holding a white cosmetic applicator near her nose and applying it to her face. Text overlay on the bottom right reads "Regardez". The woman is wearing a grey knitted sweater. The video appears to be a demonstration of a cosmetic product for mattifying the skin and reducing the appearance of pores.
Ran 164 days
Typology
A woman with blonde hair and blue eyes is holding a small white beauty product to her lips. She is wearing a black sleeveless top. White text overlays the bottom right of the image, reading "même par-dessus le maquillage." The background appears to be an outdoor walkway with a patterned floor. The creative explains the benefits of a mattifying stick for the face.
Ran 157 days
Typology
A close-up shot shows a person applying a reddish-orange lip balm to their lips. The balm is being applied from a black and white applicator. Text overlays the image, introducing the "relipidant lip balm" and highlighting its benefits of 8-hour hydration for supple and plump lips, enriched with hyaluronic acid and ceramides.
Ran 156 days
Typology
A close-up, vertical shot of a metallic tube of Typology skincare product. The cap is off, and a dollop of creamy white product is perched on top. Text on the tube reads "Typology." and "A43 CONCENTRÉ LOCAL TENSEUR Complexe de peptides inhibiteurs 10% + Acide hyaluronique (Targeted Skin)". The hook text is overlaid on the image, introducing the product and its key ingredients.
Ran 155 days
Typology
A close-up shot of a woman applying a tinted lip oil to her lips. She holds the Typology lip oil bottle in her right hand and the applicator in her left. The bottle has a white label with black text that reads "T40 Typology." The text on the creative overlays the image, describing the product's benefits for under-eye circles, complexion, and lips.
Ran 147 days
Typology
A close-up shot of a woman applying a light-colored liquid foundation to her cheek. She is using her fingers to blend the product into her skin. The text overlay reads, "This is not a foundation. It's a tinted serum with vitamin C & aloe vera. + Available in 6 shades." The woman is wearing a black spaghetti strap top and a gold necklace.
Ran 145 days
Typology
The video shows hands opening a white box filled with tissue paper. As the tissue paper is moved aside, a skincare set is revealed. The text overlay describes the contents of the gift set, which includes a moisturizing cream, tinted skincare products suitable for all skin tones, a lash serum, a lip oil, and a highlighting concentrate. The focus is on the unboxing experience and the presentation of the product.
Ran 114 days
Typology
A close-up shot of a woman's forehead as she applies a white cream from a silver tube labeled "Typology A43". The cream is being squeezed onto her skin in a wavy line. The text on the creative explains that the product is a "Concentré Local Tenseur A43" and that it contains "inhibitor peptides and hyaluronic acid to target micro-contractions that cause expression lines."
Ran 104 days
Typology
A young woman with dark, wavy hair and green eyes is looking directly at the camera with her lips pursed in a kissing gesture. She is wearing a black t-shirt. White text overlaid on the image reads "si demain". The background is blurred, showing shelves with books and boxes.
Ran 102 days
Typology

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