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Ulta BeautyRetail / Marketplace

Ulta Beauty ads: 24 winning Facebook and Instagram ads

Every Ulta Beauty ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 84 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,497
Median run
20 days
Against Retail / Marketplace’s 12-day median
1.7×
In the library: 10 statics, 14 videos
24 ads
Ask Claude about Ulta Beauty (opens Claude in a new tab)Meta Ad Library page of Ulta Beauty (opens in a new tab)

Longest run

Longest run: 84 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ulta Beauty ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

24 ads

A woman walks into an Ulta Beauty store, followed by a montage of various people getting their hair styled by professionals in a salon setting. The video features close-ups of hair being cut, brushed, and styled, showing happy customers and stylists. The final scene shows the woman from the beginning smiling, with the brand name and a booking URL displayed on screen.
Live84 days
Ulta Beauty
This video features a montage of diverse people engaging in wellness activities like yoga, meditation, and drinking water on a beach. The scenes are bright and serene, emphasizing a sense of calm and well-being. The brand name and the word 'wellness' appear as text overlays throughout the video, culminating in a final brand logo screen.
Live84 days
Ulta Beauty
A woman walks into an Ulta Beauty store, followed by a montage of diverse customers getting their hair styled by professionals in a salon setting. The video features upbeat music and cuts between various hair services, ending with a smiling woman walking out of the store. Text overlays appear throughout, highlighting the salon services and booking information.
Live83 days
Ulta Beauty
A studio-lit product shot features a collection of beauty gift sets arranged on a snowy surface against a soft pink gradient background. A large pink ribbon wraps around the products, which include items from brands like Ouai, Clinique, and OPI. A gift tag attached to the ribbon reads 'to: me from: me', and the headline at the top encourages viewers to treat themselves.
Live36 days
Ulta Beauty
A festive display of various beauty gift sets arranged on a snowy surface against a pink background. Several wrapped presents are stacked behind the products, which include items from NEST New York, OSEA, Benefit Cosmetics, and TATCHA. The scene is brightly lit and evokes a holiday gifting theme.
Live36 days
Ulta Beauty
A flatlay composition shows several beauty products arranged on a soft peach background, surrounded by gift-wrapped boxes and ribbons. The products include a hair styling tool, a shampoo bottle, a perfume bottle, and a makeup palette. Large, bold text at the top identifies the scene as a gift guide.
Live34 days
Ulta Beauty
A polished holiday-themed advertisement featuring a man and a woman dressed in formal attire, posed against a background of red gift boxes and a large gold star. The two fragrance bottles are positioned in the foreground, and the text highlights the holiday gifting theme. The overall aesthetic is elegant and festive.
Live32 days
Ulta Beauty
A conveyor belt in a pink, festive studio setting carries various gift-wrapped beauty products past the camera. Each product set is accompanied by a hanging tag detailing a specific weekly discount offer. The video concludes with a single gift box sitting on a snowy surface, with a hand placing a bow on top.
Live22 days
Ulta Beauty
A single brown eyeliner pencil is centered vertically against a plain white background. The product is shown in full, with the tip slightly extended. The brand name and product name are printed in white text on the side of the pencil barrel.
Live22 days
Ulta Beauty
A studio-lit product shot of a mascara tube and its applicator brush against a plain white background. The mascara tube is dark grey with gold branding and text, while the brush is black and curved. The image is clean and minimalist, focusing entirely on the product design.
Live22 days
Ulta Beauty
A studio-lit, vertical product shot of a black eyeliner pencil centered against a plain white background. The pencil features a pointed tip at the top and a small blending sponge at the bottom, with the brand name and product line printed in white text on the side of the barrel.
Live22 days
Ulta Beauty
A studio-shot image features a variety of beauty gift sets arranged on a snowy surface against a soft pink background. A hand wearing a white Santa glove reaches into the frame to touch a wrapped gift. Large, bold text at the top reads 'For every wishlist'.
Live22 days
Ulta Beauty
A creator visits an Ulta Beauty store to shop for products that support her changing needs while on a GLP-1 journey. She walks through the store, picking out hair care, supplements, and skincare products, then demonstrates how she uses them in her daily routine at home. The video features text overlays highlighting her evolving beauty and wellness routine.
Live17 days
Ulta Beauty
A festive, studio-set video features a woman in a bright pink suit acting as a judge in a 'lab' setting. She evaluates various beauty products presented to her by other women, rejecting some with a dismissive gesture and accepting others. The video highlights a specific perfume bottle as the ideal gift, concluding with the judge holding the product and a brand message appearing on screen.
Live14 days
Ulta Beauty
A woman in a bright pink suit asks for gift ideas in a festive, pink-themed store. She interacts with another woman and then with a celebrity who suggests a beauty product set. The video ends with the woman in the pink suit smiling at the camera with brand text on screen.
Live14 days
Ulta Beauty
A festive, brightly lit studio set features a woman in a pink suit and a younger woman in a silver dress. They exchange a perfume bottle, with the older woman initially rejecting it before the younger one clarifies it has the right notes. The scene ends with the older woman holding the bottle and smiling at the camera.
Live13 days
Ulta Beauty
A person's hands showcase various items from a holiday-themed beauty collection featuring Peanuts characters. The items include a mug, socks, lip balms, hair clips, and sheet masks, all laid out on a striped blanket. The video highlights the packaging and details of each product through close-up shots.
Live13 days
Ulta Beauty
A smiling woman in a purple shirt stands in a bathroom, holding a bottle of mouthwash in one hand and a tube of toothpaste in the other. The background features green tiled walls and a circular orange light fixture. The brand logos for TheraBreath and Ulta Beauty are positioned in the top right corner.
Live2 days
Ulta Beauty
A creator demonstrates how to refresh her hair for a party using a dry shampoo spray. She shows her hair before application, sprays the product into her roots, works it in, and styles it into a half-up bun. The video features the creator speaking directly to the camera in a bedroom setting.
Live2 days
Ulta Beauty
A woman in a white bathrobe stands in front of a bathroom mirror, demonstrating her oral care routine. She uses a toothpaste and mouthwash, with text overlays appearing on screen to highlight the product benefits. The video focuses on her morning routine, showing the products clearly on a wooden tray.
Live2 days
Ulta Beauty

Studio Shot, on 8 of its 24 ads

Counted over its 24 filed ads

Visual formats

Hooks it opens on

How Ulta Beauty makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Ulta Beauty's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Ulta Beauty advertises on Facebook and Instagram

The library holds 24 ads from Ulta Beauty in Retail / Marketplace, and 1,497 running on its Meta pages now. Its most common visual formats are Studio Shot (8 ads), Text Overlay (7) and Demo (5). Its ads most often open on Relatability (5 ads), Aspirational (4) and How to (3) hooks. Its ads stay up a median 20 days, 1.7× the Retail / Marketplace median of 12 days.

Brands like Ulta Beauty

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

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