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27 Challenge Hook Ad Examples

Dares the viewer to do or try something.

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A man with extensive tattoos is shown from the chest up, intensely working out on an air bike outdoors. Large, bold white text with black outlines overlays the image, reading "60 mins max cals echo". The background shows trees and a structure, suggesting an outdoor gym or training facility. The man appears focused and determined as he pedals.
Rogue Fitness
Two women are sitting at a wooden table, each wearing a white apron. A pink and white sign with the words "Guess the class in 10 seconds" is displayed prominently at the top of the image. Both women have yellow sticky notes on their foreheads with writing on them. The woman on the left has "Wheel & Wine" written on her note, and the woman on the right has "Make a mug" written on hers. They are both smiling and looking at a smartphone held by the woman on the right, suggesting they are playing a game.
Crockd
A close-up, eye-level shot of a light-colored sofa with a spilled cup of coffee creating a large stain. The text "GET DIRTY ON YOUR SOFA" is overlaid in large, white, sans-serif font at the top of the image. Below that, in smaller white text, it reads "WE DARE YOU". At the bottom, "INTERIOR DEFINE" is written in white text. The image is meant to showcase the durability and stain-resistance of the sofa's fabric.
Interior Define
A woman is shown from the chest up, holding a barbell, looking upwards with a determined expression. The background is a vibrant yellow-orange gradient. White text overlays the image, listing "BODY SCANS", "WEEKLY PROGRAMMING", and "PROGRESS TRACKING". Below this, "F45 TRAINING CHALLENGE" is displayed prominently with the dates "OCTOBER 5 - NOVEMBER 18". A button reads "CHOOSE YOUR TRACK", followed by three colored boxes labeled "POWER BUILD STRENGTH", "LEAN IMPROVE BODY COMPOSITION", and "ATHLETE BOOST PERFORMANCE". Smaller text at the bottom provides disclaimers about results and physician consultation.
F45 Training
The creative displays a complex knot of interlocking metal rings, with one brown ring intertwined with the silver ones. Text at the top reads, "Only 'LEFT-BRAINED' can untie all the rings IQ= 90". A hand holding a stylus is shown near the knot, as if attempting to solve the puzzle. The Vita Mahjong logo is visible at the bottom right corner.
Vita Mahjong
The creative is a text-only ad with a dark blue background and bright yellow text. The main text reads: "NOT A SINGLE SOUL BETWEEN 45 AND 75 HAS SCORED OVER 15 IN THIS OLD TABLE MANNERS QUIZ. WILL YOU BREAK THE STREAK?". Below this text, there is a red button with white text that says "TAKE THE TEST". At the bottom left corner, there is a small disclaimer stating "This ad includes a synthetic performer."
So Yummy
The image shows a picturesque canal in Venice, Italy, with a gondola and tables set for dining. Large white text with a black outline is overlaid on the image, posing a challenge: "IF YOU CAN IDENTIFY 12 ITALIAN DISHES, YOUR IQ MIGHT BE AROUND 140". Below the text, a teal button with a white cursor icon says "LET'S START".
So Yummy
A woman in athletic wear is performing a cable exercise while kneeling on a mat in a gym. Text overlays on the video read "REP Fitness X Ironman 70.3 prep". The hook asks if REP Fitness equipment can survive a day of Ironman training and states that they will find out. The creative is a lifestyle image with text overlay, featuring a model performing a workout.
REP Fitness
The video is shot from a first-person perspective, showing a person standing on a concrete structure extending into the ocean. The water is a clear turquoise color, and the sky is a bright blue. The person's hands are visible in the foreground, as if they are about to jump or dive. In the distance, several large ships are visible on the horizon. The on-screen text asks, "Do you dare to enter this narrow underwater passage?" followed by emojis.
Insta360
A comment box with the question "¿Qué tan raro es tu tipo de TDAH?" is displayed in the top left corner of the screen. Below this, a hand is seen manipulating a purple, viscous substance that is dripping and forming abstract shapes on a white background. The brand name "IMPULSE" and "BRAIN TRAINING" are visible on the hand.
Impulse Brain Training
Three people are behind a clear plastic sheet with colorful circles on it. The text overlay reads "Somente pessoas com TDAH podem resolver isso!" which translates to "Only people with ADHD can solve this!". The person in the center, a young woman, is holding a marker and looking towards the viewer. The other two people, a man and a woman, are standing behind her. There are pink, yellow, and blue circles on the plastic sheet, and some appear to be placed in front of the people.
Impulse Brain Training
A close-up of a woman's face with text overlaid. The text reads "Prove me wrong but" followed by "Mountain Arnica", "Sea Buckthorn", and "Calendula". The woman is looking towards the camera and touching her forehead. The overall impression is a challenge to the viewer regarding the effectiveness of these ingredients.
Fröya Organics
An illustration depicts a snowy mountain landscape with stylized evergreen trees and ski slopes. Text overlays announce "DR. BARBARA STURM," "PLAY THE WINTER SKI CHALLENGE," and "RECEIVE 20% SAVING ON YOUR NEXT ORDER." The visual evokes a winter theme and promotes a challenge with a discount offer.
Dr. Barbara Sturm
The creative displays a calendar-style interface for a 28-day calisthenics workout challenge. The main goal is 'Keep fit' with a current weight of 35 kg. The progress shows '0 of 28 workouts' completed, with Day 1's workout visible and the rest locked. A hand is shown pointing to the first day's workout, implying the start of the challenge. The overall design is clean and app-like, with a clear title and progress tracker.
BetterMe
A model stands against a plain grey background, wearing a white floral-print midi dress with ruffled short sleeves and a V-neck. The dress features a smocked waist and a front slit. The text "Buy the dress. See what happens." is overlaid in white, sans-serif font at the top of the image.
Anthropologie
An advertisement features a blue background with white text that reads "XL TO M CHALLENGE FOR BEGINNERS." The ad showcases a graphic of a human figure in anatomical form, illustrating the body and internal organs. The graphic is displayed several times, each representing a different age group: 25-30, 37-45, 30-37, 45-50, and 50+. Each age group has a corresponding set of meal suggestions for breakfast, lunch, and dinner, and a daily ritual. A call to action button says "START NOW!" The overall layout presents information about a weight loss program to beginner individuals.
ColonBroom
The ad is a visual guide presented in a red and white color scheme. The headline "LOWER YOUR CORTISOL LEVELS CHALLENGE" is prominently displayed at the top. The ad is divided into six sections, each featuring an illustration of a human figure that highlights changes in body composition. Each section includes an age range (25-30, 37-45, 30-37, 45-50, 50+), a breakfast, a lunch, a daily ritual, and a dinner suggestion. There is a "LEARN MORE" call to action button at the bottom.
ColonBroom

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Top brands running Challenge Hook ads