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22 Challenge Hook Ad Examples

Dares the viewer to do or try something.

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The video is shot from a first-person perspective, showing a person standing on a concrete structure extending into the ocean. The water is a clear turquoise color, and the sky is a bright blue. The person's hands are visible in the foreground, as if they are about to jump or dive. In the distance, several large ships are visible on the horizon. The on-screen text asks, "Do you dare to enter this narrow underwater passage?" followed by emojis.
Insta360
The ad showcases a bottle of dark liquid, presumably coffee concentrate, with a glass of iced coffee in the foreground. It has a black bottle with a brown cap, next to an opened coffee pod. The iced coffee in the glass features a swirling pattern of cream and dark coffee. A hand is pouring the dark liquid into a measuring spoon from a bottle. Text on white background that says "Jot Coffee Makes the Best Iced Coffee. Fight Me." and the BuzzFeed Logo. There is also a yellow circle with the words "Save 25% + Free Gifts".
Jot
A vertical ad on a bright yellow background featuring a pair of sunglasses at the center. Above the sunglasses is the brand's logo. Below the eyewear is the text 'WE DARE YOUR DOG TO CHEW THESE UP'. The sunglasses have a multicolor paint design.
Pit Viper

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