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Niches
Ads by industry: beauty, fitness, software…
Formats
Ads by look: testimonial, before & after…
Hooks
Ads by opening: curiosity, social proof…
Brands
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Meta ads
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Hooks
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Challenge Hook
22 Challenge Hook Ad Examples
Dares the viewer to do or try something.
All
Relatability
Bold claim
Offer only
Direct address
Question
Aspirational
Explainer
Contrast
Statistic
Curiosity
Urgency
Social proof
Authority
Listicle
Price anchor
Exclusivity
Storytelling
Demographic callout
Risk reversal
Contrarian
Fomo
Confession
How to
Shocking statement
Directive
Myth busting
Warning
Call to action first
Challenge
Reverse psychology
Niche
2
selected
Fitness / Wellness
8
Food / Beverage
4
App / Software
2
Beauty / Personal Care
2
Games / Toys
2
Electronics / Tech
1
Fashion
1
Home / Garden
1
Sports / Outdoor
1
Automotive
Consumer Goods
Education
Finance / Fintech
Footwear
Healthcare
Jewelry / Watches
Kids / Baby
Local Services
Other
Pets
, selected
Real Estate
Retail / Marketplace
Services
, selected
Travel / Travel Accessories
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Format
Text Overlay
14
Lifestyle Image
5
Illustration
4
App Mockup
2
Product Image
2
Cartoon
1
Cinematic B-Roll
1
Comment Response
1
Model Shot
1
POV
1
Scroll for every format
Brand
So Yummy
3
BetterMe
2
ColonBroom
2
F45 Training
2
Impulse Brain Training
2
Anthropologie
1
Block Blast
1
Dr. Barbara Sturm
1
Fröya Organics
1
Insta360
1
Interior Define
1
Jot
1
Pit Viper
1
REP Fitness
1
Vita Mahjong
1
Yoga Go Yoga For Weight Loss
1
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Top visual formats for Challenge Hook ads
Text Overlay
14
Lifestyle Image
5
Illustration
4
App Mockup
2
Product Image
2
Cartoon
1
Cinematic B-Roll
1
Comment Response
1
Top brands running Challenge Hook ads
So Yummy
3
BetterMe
2
ColonBroom
2
F45 Training
2
Impulse Brain Training
2
Anthropologie
1
Block Blast
1
Dr. Barbara Sturm
1
Fröya Organics
1
Insta360
1
Interior Define
1
Jot
1
Pit Viper
1
REP Fitness
1
Vita Mahjong
1
Yoga Go Yoga For Weight Loss
1
