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Bath & Body WorksBeauty / Personal Care

Bath & Body Works ads: 34 winning Facebook and Instagram ads

Every Bath & Body Works ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 21 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
322
Median run
13 days
Against Beauty / Personal Care’s 18-day median
0.7×
In the library: 11 statics, 2 carousels, 21 videos
34 ads
Ask Claude about Bath & Body Works (opens Claude in a new tab)Meta Ad Library page of Bath & Body Works (opens in a new tab)

Longest run

Longest run: 21 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Bath & Body Works ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

A festive video featuring a woman presenting various holiday-themed beauty products. The scene is decorated with Christmas ornaments and a white bear, creating a seasonal atmosphere. Text overlays appear throughout, highlighting the theme of the season.
Live21 days
Bath & Body Works
A celebrity spokesperson showcases a range of holiday-themed beauty and home fragrance products in a festive, winter-inspired setting. She interacts with various items, including candles, body sprays, and plush toys, while surrounded by sparkling decorations and a Christmas tree. The video features quick, rhythmic cuts between product close-ups and the spokesperson's reactions, creating a polished, seasonal atmosphere.
Live21 days
Bath & Body Works
This carousel ad features model Valentina Ferrer showcasing a fragrance collection in a dreamy, floral setting. The cards display various products from the line, including perfume bottles, body cream, body butter, and a new body lotion, all set against a dark, magical backdrop with glowing lights. The brand name and collection title are consistently present at the bottom of each card.
Live21 days
Bath & Body Works
A person in a pink sweater prepares a gift box filled with body care products. They cut iridescent wrapping paper, place the items into a box with pink shredded paper, and light a candle in front of a decorated Christmas tree. The video concludes with the person placing the finished, wrapped gift under the tree.
Live21 days
Bath & Body Works
A festive, holiday-themed video featuring a celebrity in a cozy, decorated room. The scene opens on a white Christmas tree surrounded by wrapped gifts and various beauty products, with text overlay introducing the brand and the holiday campaign. A celebrity then appears, smiling and spraying a fragrance mist, surrounded by the same holiday decor.
Live21 days
Bath & Body Works
A montage of holiday-themed personal care products, including body wash, body cream, and fragrance mist. A person is shown using the products in a bathroom setting, with festive decorations like a bear-shaped candle holder and small trees in the background. The video features quick cuts between the different products and their application, with text overlays highlighting the holiday scent.
Live21 days
Bath & Body Works
A festive video featuring a celebrity in a holiday-themed setting. The creative showcases various beauty products arranged around a decorated Christmas tree, with the celebrity interacting with them. Text overlays appear throughout, highlighting the brand and the celebrity's involvement.
Live21 days
Bath & Body Works
This video features a woman in a dimly lit, elegant setting, interacting with a perfume bottle. The creative uses cinematic shots of the product, reflections in water, and a woman applying the fragrance to her neck. The ad concludes with a shot of the perfume bottle against a dark, shimmering background with brand text.
Live21 days
Bath & Body Works
This video features a woman applying perfume in a dimly lit, elegant setting. The camera focuses on her face and the product bottle as she sprays it. Text overlays appear on the screen to highlight the brand and the product name.
Live21 days
Bath & Body Works
A woman in a pink sweater decorates a room for the holidays, interacting with various Bath & Body Works products like candles, body mists, and bubble bath. The scene is festive, filled with Christmas trees, ornaments, and sparkling lights. The woman is shown lighting a match, arranging products, and spraying a fragrance, ending with a magical transformation of her outfit.
Live21 days
Bath & Body Works
A person in a cozy pink sweater prepares a gift set from a branded shopping bag. They arrange the products in a box filled with pink paper shreds, light a candle, and wrap the box in iridescent paper. The video focuses on the sensory experience of gift-giving and the seasonal products.
Live21 days
Bath & Body Works
A woman in a silk dress walks through a garden at night, surrounded by glowing lights and flowers. She sprays a purple perfume bottle, and the scene transitions to a magical, shimmering pool reflecting fireworks and city lights. The video ends with a product shot of the perfume, body cream, and body butter collection.
Live21 days
Bath & Body Works
A montage of festive-themed body care products in a home setting. A person uses hand soap, body wash, body cream, and fragrance mist, all featuring a winter-themed design. The video opens with a candle placed on a decorative bear, and text appears throughout to highlight the holiday scent.
Live21 days
Bath & Body Works
A woman sprays a purple perfume bottle onto her neck in a dimly lit, elegant setting. The video features close-up shots of the product and the woman, with text appearing on screen to introduce the fragrance. The overall aesthetic is polished and atmospheric, focusing on the sensory experience of the scent.
Live21 days
Bath & Body Works
This video features a woman in a dimly lit, elegant setting, surrounded by reflections of fireworks and romantic imagery. The creative transitions between close-ups of the woman, a perfume bottle, and a collection of beauty products. The overall aesthetic is polished and atmospheric, focusing on the sensory experience of the fragrance.
Live20 days
Bath & Body Works
A carousel ad featuring holiday-themed body care products and accessories. The first card sets a festive tone with text over a shimmering background. Subsequent cards showcase various fragrance mists, a decorative bear, and a hand soap, with a celebrity appearing in one card holding a tray of products. The brand name is consistently displayed at the bottom of each card.
Live19 days
Bath & Body Works
A person holds different sets of body care products in front of various holiday-themed backgrounds. Each scene features a different product collection matched to a specific personality type, such as the festive main character or the fashion girly. The video uses a consistent text overlay at the top of the screen to categorize each gift set.
Live13 days
Bath & Body Works
A woman in a long, elegant dress walks through a garden at night, passing a fountain. She sprays a perfume bottle, and the scene transitions to a series of dreamy, cinematic shots of her and others in various settings, including a pool and a city street. The video concludes with the perfume bottle centered on a dark, reflective surface, with the brand name and a tagline appearing above it.
Live12 days
Bath & Body Works
A woman in a silk dress walks through a garden at night toward a glowing fountain. She reaches into the water, then sprays a perfume bottle, with scenes of a couple and a city skyline appearing in the water's reflection. The ad ends with the product bottle centered on a dark, reflective surface with brand text.
Live11 days
Bath & Body Works
A collection of various body care products is arranged on top of wrapped gift boxes against a shimmering, iridescent pink background. The products include lotions, body washes, and fragrance mists. Large, bold purple text on the right side of the image highlights a promotional price for select items.
Live4 days
Bath & Body Works

Cinematic B-Roll, on 13 of its 34 ads

Counted over its 34 filed ads

Visual formats

Hooks it opens on

How Bath & Body Works makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Bath & Body Works's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Bath & Body Works advertises on Facebook and Instagram

The library holds 34 ads from Bath & Body Works in Beauty / Personal Care, and 322 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (13 ads), Studio Shot (11) and Model Shot (8). Its ads most often open on Aspirational (6 ads), Belief (6) and Bold claim (5) hooks. Its ads stay up a median 13 days, 0.7× the Beauty / Personal Care median of 18 days.

Brands like Bath & Body Works

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