AdSwipeFile

Refreshed Nov 12, 2026

SURI ads

The hooks, angles and offers behind SURI’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn SURI’s Meta page
970
Median runHow long its ads stay up
42 days
Against Beauty / Personal CareNiche median 19 days
2.2×

The messages SURI keeps paying for

Same idea, new creatives

  • “SURI just dropped the ultimate oral-care set – and it’s a must for travel”

    2 ads
    SURI ad: “SURI just dropped the ultimate oral-care set – and it’s a must for travel”SURI ad: “SURI just dropped the ultimate oral-care set – and it’s a must for travel”

    Running since Apr 2026.

  • “5X Better Plaque Removal*”

    2 ads
    SURI ad: “5X Better Plaque Removal*”

    Running since Sep 2026.

  • “It pays to be organised”

    2 ads

    Running since Nov 2026.

How SURI builds them

47 ads

What SURI's ads are made of, row by row.

Free with an account.

Longest running

All 47

The SURI ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

47 ads

Ask your agent about these ads
A video showcasing a collection of electric toothbrushes mounted on a bathroom wall. A person's hand interacts with the toothbrushes, demonstrating their features and the updated model. The video highlights the product's longevity, cleanliness, and professional endorsement through on-screen text overlays.
Active · 249 daysVideo
SURI
A hand holds an open travel case containing a pink electric toothbrush against a blurred orange rock background. Below, a small tube of toothpaste sits inside a green washbag. White text overlays the image, including the product name, a tagline, a discounted price, and a personal statement about a morning routine.
Active · 242 days
SURI
This ad features a clean, editorial-style layout resembling a news article. The top section displays the brand name, author, and date, followed by a headline and sub-headline introducing a new oral-care travel set. Below the text, a high-quality studio photograph shows the electric toothbrush, toothpaste, UV charging case, and travel bag arranged neatly on a light surface.
Active · 225 days
SURI
A woman in a bathroom talks to the camera about a new electric toothbrush, holding it and demonstrating its features. The video features close-ups of the product, including its travel case, magnetic wall mount, and plant-based head. Text overlays appear throughout the video to highlight the product's features and benefits.
Active · 207 daysVideo
SURI
A woman in a classroom setting acts as a teacher, instructing her students on how to brush their teeth properly. She uses a whiteboard to write down key points and demonstrates the correct brushing technique with a sleek electric toothbrush. The video features multiple shots of the teacher and her students, highlighting the product's design and features.
Active · 207 daysVideo
SURI
A top-down, aesthetic lifestyle shot of a red electric toothbrush resting on a green checkered napkin, a book, and a decorative egg. A semi-transparent maroon text box is overlaid on the left side, listing reasons to love the product. The scene is styled with white flowers and a wicker surface, creating a warm, curated atmosphere.
Active · 206 days
SURI
A clean, editorial-style advertisement featuring a studio-lit product shot of an oral care travel kit. The kit includes an electric toothbrush, a tube of toothpaste, a UV charging case, and a small travel bag, all arranged neatly on a light-colored surface. The text above the image announces a new product launch and highlights its suitability for travel.
Active · 198 days
SURI
A woman in a bathroom demonstrates a sonic toothbrush, highlighting its magnetic mount, long battery life, and UV-C travel case. She speaks directly to the camera, showing how the toothbrush attaches to the mirror and how it fits into its case. The video features text overlays that summarize the benefits of the product as she talks.
Active · 148 daysVideo
SURI
A close-up video shows a person opening a sleek, white travel case to reveal a vibrant red electric toothbrush inside. The person then lifts the toothbrush out of the case, holding it against a marble countertop background. Text overlays appear throughout the video to highlight the product's new color.
Active · 119 daysVideo
SURI
A person unboxes two electric toothbrushes in different colors, showing the packaging and the product inside. The video highlights the sleek design of the toothbrushes and their travel cases. Text overlays appear throughout, identifying the color names and asking the viewer for their preference.
Active · 104 daysVideo
SURI
A young man goes through his morning routine, brushing his teeth with an electric toothbrush. The video shows him applying toothpaste, brushing, and rinsing the brush under a tap. The brand name appears on screen at the end as he wipes the toothbrush with a towel.
Active · 99 daysVideo
SURI
A woman in a bathrobe speaks directly to the camera, holding and demonstrating an electric toothbrush and its accessories. She highlights the product's features, including its mirror mount, charging case, and sterilizing travel case. The video is a candid, selfie-style presentation.
Active · 95 daysVideo
SURI
A high-angle studio shot displays an electric toothbrush, its charging base, a travel case, and a spare brush head arranged neatly on a light-toned wooden surface. The items are all in a matching matte white finish, casting soft shadows to the right. No text is printed on the image itself.
Active · 79 days
SURI
A high-angle studio shot displays a black electric toothbrush, its white travel case, a charging base with a cord, and two small white accessories arranged neatly on a light wood surface. The lighting creates soft shadows, highlighting the minimalist design of the items. No text is printed on the image.
Active · 79 days
SURI
A man sits at a table and reviews an electric toothbrush. He demonstrates the product's features, including its travel case, magnetic mirror mount, and UV light cleaning function. The video is a direct-to-camera testimonial where the creator shares his personal experience with the product after using it for over a year.
Active · 77 days
SURI
A man sits at a table and reviews an electric toothbrush. He holds the product, demonstrates its features like the magnetic mirror mount, and shows the UV-C cleaning case. The video is a direct-to-camera testimonial.
Active · 77 daysVideo
SURI
A person unboxes a sleek, blue electric toothbrush from its sustainable packaging. The video highlights the product's components, including the brush head, charging base, and a UV-C travel case that glows blue when activated. The person demonstrates how to assemble the brush and place it into the case.
Active · 72 days
SURI
A clean, studio-lit product advertisement featuring a terracotta-colored electric toothbrush and its accessories. The main image shows the toothbrush standing upright, a charging case with a UV light, and a charging base. Large, bold text at the top highlights the product's primary benefit, while smaller text at the bottom lists additional features.
Active · 66 days
SURI
This video showcases a sleek, minimalist electric toothbrush in various colors. It features close-up shots of the product's design, including its aluminum body and travel case, while highlighting its features like long battery life and UV cleaning. The ad emphasizes the product's aesthetic appeal and functional benefits for a better morning routine.
Active · 63 daysVideo
SURI
This video showcases a sleek, minimalist electric toothbrush through a series of polished product shots and close-ups. The ad highlights the product's design, features like its long battery life and UV-light cleaning case, and its variety of colors. The video uses a clean, modern aesthetic to emphasize the product's simplicity and effectiveness.
Active · 63 days
SURI

How SURI makes its ads

What its ads are built from, by type, counted over the ads we have read.

What SURI's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How SURI advertises on Facebook and Instagram

The library holds 47 ads from SURI in Beauty / Personal Care, and 970 running on its Meta pages now. Its most common visual formats are Headline (18 ads), Demo (12) and Text Overlay (12). Its ads most often open on Relatability (9 ads), Belief (7) and Bold claim (4) hooks. Its ads stay up a median 42 days, 2.2× the Beauty / Personal Care median of 19 days.

Brands like SURI

SURI by format

SURI by hook

Niche