AdSwipeFile

Refreshed Nov 12, 2026

Coursera ads

The hooks, angles and offers behind Coursera’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Coursera’s Meta page
2,591
Median runHow long its ads stay up
2 days
Against EducationNiche median 23 days
0.1×

The messages Coursera keeps paying for

Same idea, new creatives

  • “Become a RAG and Agentic AI Expert”

    3 ads
    Coursera ad: “Become a RAG and Agentic AI Expert”Coursera ad: “Become a RAG and Agentic AI Expert”Coursera ad: “Become a RAG and Agentic AI Expert”

    Running since Aug 2026.

  • “Become a Power BI Analyst”

    2 ads
    Coursera ad: “Become a Power BI Analyst”Coursera ad: “Become a Power BI Analyst”

    Running since Aug 2026.

  • “Meet your new toolkit for learning”

    2 ads
    Coursera ad: “Meet your new toolkit for learning”Coursera ad: “Meet your new toolkit for learning”

    Running since Aug 2026.

How Coursera builds them

51 ads

What Coursera's ads are made of, row by row.

Free with an account.

Longest running

All 51

The Coursera ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

51 ads

Ask your agent about these ads
A man and a woman are smiling and talking in a bright, modern office setting. Overlaid on the image are various digital icons representing productivity tools and a text box containing the headline. Below the image, the brand names are displayed alongside the professional certificate title and an offer for additional training.
Active · 79 days
Coursera
A digital graphic featuring a laptop screen displaying a Coursera course page for an SAP Business Analyst Professional Certificate. The background is a clean, dark blue gradient. Text overlays provide the course title and a brief description of the learning outcome, followed by a prominent blue button for enrollment.
Active · 79 days
Coursera
A digital advertisement featuring a laptop screen against a blue gradient background. A white card in the center displays the Coursera logo, the course title 'Meta Social Media Marketing', and the text 'Professional Certificate'. Below this, the headline 'Learn Social Media Marketing' is written in large white text, followed by a sub-headline and a blue 'Enroll for free' button.
Active · 79 days
Coursera
A dark blue background features a large, stylized illustration of tech icons connected by lines, including a share icon, a code bracket icon, and a microchip. The text is centered in white, announcing a professional certificate program from Coursera and IBM. Below the title, a smaller line of text encourages the viewer to amplify their AI career growth.
Active · 79 days
Coursera
A woman wearing a red hijab sits at a desk in a bright, modern room, working on a laptop. The image features a white overlay box with the text 'Become a Canva Expert' and 'Canva Essentials Professional Certificate'. A blue box in the bottom right corner lists 'Earn a certificate', '100% online', and 'Flexible schedule', with an 'Enroll for free' button at the bottom.
Active · 79 days
Coursera
A person is shown from a high angle, holding a laptop open to a Coursera certificate for an IBM Business Analyst professional course. The screen displays the certificate details, including the course name and logos. Below the laptop, bold white text on a blue background reads 'Become a Business Analyst', followed by salary and job opening statistics.
Active · 79 days
Coursera
A person is shown working on a laptop in a bright, modern office setting, with a large computer monitor in the background displaying a course curriculum. A white, semi-transparent overlay box in the center contains the Coursera and Microsoft logos, the title of the certificate program, and a blue 'Enroll for free' button. The overall aesthetic is professional and clean, focusing on career advancement.
Active · 79 days
Coursera
A clean, professional graphic featuring the Coursera and IBM logos at the top. The text 'Master Agentic AI' is prominently displayed in the center, followed by a brief description of the training program. The background consists of abstract blue and white curved shapes with a subtle gold accent.
Active · 79 days
Coursera
A lifestyle image shows a young woman and an older man smiling while looking at a screen in an office setting. A white text box with rounded corners is overlaid on the left, and various app icons are connected by thin lines. Below the image, the Coursera and Google logos appear above the text for the Google Cybersecurity Professional Certificate and an offer for 3 months of Google AI Pro.
Active · 79 days
Coursera
A clean, professional graphic featuring the Coursera and Canva logos at the top. The main text is a bold headline announcing a professional certificate program, followed by a sub-headline describing the curriculum. The background is a white space with abstract blue and pink wave shapes and a stylized text icon in the bottom right corner.
Active · 79 days
Coursera
A woman sits on a couch in a living room setting, working on a laptop. The image features a white card overlay with the Coursera and IBM logos, a headline about becoming an AI expert, and a list of program benefits. A button at the bottom invites the viewer to enroll for free.
Active · 79 days
Coursera
A laptop and a large monitor are open on a desk, displaying a Coursera course page about AI product management. A hand is visible resting on the laptop keyboard. A white, rounded rectangular overlay at the bottom contains the Coursera and Microsoft logos, the program title, and an 'Enroll for free' button.
Active · 79 days
Coursera
A person sits at a wooden desk working on a laptop with an external monitor displaying a course curriculum. The scene is brightly lit with a window in the background. A white overlay box at the bottom contains the Coursera and Microsoft logos, the program title, and a blue button that says Enroll for free.
Active · 79 days
Coursera
The ad features a clean, professional graphic with a white background and blue and yellow abstract curved shapes at the top and bottom. The Coursera and Microsoft logos are displayed side-by-side in the center. Below the logos, the text reads 'Become a Power BI Analyst' followed by 'Build data visualization skills with expert training from Microsoft.'
Active · 79 days
Coursera
A young woman lies on a lawn outdoors, working on a laptop and taking notes in a notebook. The image features text overlays including the headline, a sub-headline about a professional certificate, a large salary figure, and an enrollment button. The overall aesthetic is clean and professional, highlighting a career-focused opportunity.
Active · 78 days
Coursera
A woman sits on a couch in a living room, working on a laptop. The image features text overlays including a main headline about becoming an AI expert, a sub-headline identifying the certificate, and a blue box containing three bullet points about the program's benefits. A button at the bottom invites the viewer to enroll for free.
Active · 78 days
Coursera
A man and a woman are smiling and talking in a bright, modern office setting. Overlaid on the image are various digital icons representing learning tools, a text box with the headline, and the Coursera and Google logos. At the bottom, the ad displays the name of the professional certificate and an offer for three months of access to Google AI Pro.
Active · 78 days
Coursera
This is a clean, branded graphic featuring the Coursera and Microsoft logos at the top. The central text is a bold headline inviting the viewer to become a Power BI Analyst. Below this, a secondary line of text explains that the ad offers expert training to build data visualization skills.
Active · 77 days
Coursera
A woman sits on a couch in a living room, working on a laptop. The image features text overlays including the headline about becoming an AI expert, a certification title, and a blue box containing three bullet points about the course benefits. A button at the bottom invites the viewer to enroll for free.
Active · 76 days
Coursera
A clean, branded graphic with a white background and blue and yellow curved accents at the top and bottom. The Coursera and IBM logos are positioned at the top. The text 'Become a Data Analyst' is written in large, bold black letters, followed by a smaller paragraph explaining the training.
Active · 59 days
Coursera

How Coursera makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Coursera's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Coursera advertises on Facebook and Instagram

The library holds 51 ads from Coursera in Education, and 2,591 running on its Meta pages now. Its most common visual formats are Text Overlay (30 ads), Lifestyle Image (17) and Graphic Overlay (14). Its ads most often open on Aspirational (16 ads), Relatability (11) and Authority (6) hooks. Its ads stay up a median 2 days, 0.1× the Education median of 23 days.

Brands like Coursera

Coursera by format

Coursera by hook

Niche