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Cult BeautyRetail / Marketplace

Cult Beauty ads: 42 winning Facebook and Instagram ads

Every Cult Beauty ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 47 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
157
Median run
14 days
Against Retail / Marketplace’s 12-day median
1.2×
In the library: 21 statics, 21 videos
42 ads
Ask Claude about Cult Beauty (opens Claude in a new tab)Meta Ad Library page of Cult Beauty (opens in a new tab)

Longest run

Longest run: 47 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Cult Beauty ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

42 ads

A hands-on video showcases a beauty gift set being unboxed and demonstrated. The creator opens a branded box to reveal a body mist and a lotion, then proceeds to spray the mist and pump the lotion onto their hand to show the texture. The video focuses on the product packaging and the application process.
Live47 days
Cult Beauty
The video showcases a collection of gold-toned makeup palettes and a matching brush. Each palette features a unique metallic emblem on the lid, such as a four-leaf clover, a horseshoe, or a heart-shaped key. The video transitions between close-ups of the closed palettes and open views of the multi-pan blush and highlighter powders inside, ending with a demonstration of the brush being used on the product.
Live47 days
Cult Beauty
This video features two women in a festive, holiday-themed setting surrounded by gift boxes and draped fabric. They are shown applying various beauty products, including perfume, lipstick, and blush, while dancing and interacting with the gifts. The video uses elegant, serif typography to overlay messages about beauty discovery and holiday gifting.
Live39 days
Cult Beauty
This video features a series of quick, stylized shots of people interacting with beauty products and gifts in a festive, whimsical setting. The scenes include close-ups of makeup application, holding perfume bottles, and friends exchanging presents amidst colorful curtains. The text 'Discover gifts worthy of Wonderland' appears consistently throughout the video, accompanied by the brand name.
Live39 days
Cult Beauty
Two women in matching pajamas stand side-by-side, each holding a brown leather makeup case. They take turns pulling out various makeup products from their respective cases, showing them to the camera and applying them to their faces. The video is a fast-paced, lighthearted demonstration of their favorite beauty products.
Live39 days
Cult Beauty
A person's hands showcase a K18 hair care gift set against a backdrop of disco balls. The video features close-up shots of the product box and the individual bottles inside, including a hair mask, heat protectant, and hair oil. The brand name is printed at the bottom of the screen throughout the video.
Live39 days
Cult Beauty
A person's hands hold and display a colorful gift set containing three hair care products from a specific brand. The video then shows each product individually, with the hands rotating them to reveal the labels and packaging. The background is a soft, neutral fabric with decorative disco balls.
Live35 days
Cult Beauty
A person showcases a variety of beauty products on a white vanity table. The video features close-up shots of each item, including swatches of makeup on the person's arm. Text overlays appear throughout the video, identifying the products and the brand's seasonal beauty favourites.
Live35 days
Cult Beauty
A hand holds and sprays different bottles of perfume mist against a neutral background. The video showcases the product range through quick, rhythmic cuts of the bottles being held and misted. The brand name is printed at the top of the frame throughout the video.
Live27 days
Cult Beauty
A clean, studio-lit product shot displays three skincare bottles and a jar arranged on a marble surface. The background is softly blurred, suggesting a bathroom setting with warm lighting. Above the products, bold text highlights the brand and its long history of ingredient research.
Live26 days
Cult Beauty
A high-quality studio photograph of a luxury makeup collection arranged on a patterned green and gold background. The image features lipsticks and compacts with ornate, festive packaging. Above the products, clean text announces the collection and provides a call to action.
Live26 days
Cult Beauty
A static image features three luxury lipsticks standing upright against a patterned green and gold background. Above the products, the brand name and a collection title are displayed in clean, bold text. A call-to-action link is positioned directly below the collection name.
Live26 days
Cult Beauty
A young woman sits in a bedroom and unboxes several beauty products from a retailer. She talks to the camera, showing each item and explaining why it makes a good gift or a personal treat. The video is a casual, first-person style presentation of various skincare and wellness items.
Live24 days
Cult Beauty
A studio-shot image of a yellow-trimmed transparent travel bag containing three beauty products. The products include a shower cream-gel, a body fragrance mist, and a body cream jar. The background inside the bag features a repeating gold logo pattern.
Live21 days
Cult Beauty
A clean, minimalist advertisement featuring three skincare products arranged on a marble surface. The top portion of the image is a plain white background with black text, while the bottom portion shows the products in warm, soft lighting. The text highlights the brand's heritage and scientific focus.
Live19 days
Cult Beauty
A woman demonstrates a quick, realistic skincare routine in her home. She uses several different products on her face, including a facial razor, toner pads, sprays, serums, and sunscreen. Text overlays appear throughout the video to describe her routine and situation as a busy mom.
Live19 days
Cult Beauty
A clean, studio-lit product display featuring a skincare set against a white and deep red background. The image showcases three distinct skincare products, including a cream jar and two tubes, arranged to highlight the collection. Text at the bottom lists the product names and their respective volumes in both English and French.
Live14 days
Cult Beauty
A studio-shot product image of a pink serum bottle against a plain white background. The bottle features a white dropper cap and a silver neck, with the brand name and product details printed clearly on the front label.
Live14 days
Cult Beauty
A high-quality studio photograph of a luxury perfume bottle. The bottle is made of clear, faceted glass with a golden liquid inside, featuring a diamond-shaped gold label on the front with the product name printed in elegant typography.
Live14 days
Cult Beauty
Two women sit side-by-side on a white couch, presenting a selection of beauty products from various brands. They hold up and open different gift sets and individual items while speaking to the camera. Text overlays appear throughout the video, highlighting the discount offer and the discount code.
Live14 days
Cult Beauty

Product Image, on 16 of its 42 ads

Counted over its 42 filed ads

Visual formats

Hooks it opens on

How Cult Beauty makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Cult Beauty's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Cult Beauty advertises on Facebook and Instagram

The library holds 42 ads from Cult Beauty in Retail / Marketplace, and 157 running on its Meta pages now. Its most common visual formats are Product Image (16 ads), Studio Shot (15) and Cinematic B-Roll (9). Its ads most often open on Aspirational (4 ads), Authority (3) and Curiosity (3) hooks. Its ads stay up a median 14 days, 1.2× the Retail / Marketplace median of 12 days.

Brands like Cult Beauty

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about Cult Beauty

Claude or ChatGPT searches its 42 ads here, reads them and answers with real creatives, each with how long it ran.

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