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DepopRetail / Marketplace

Depop ads: 38 winning Facebook and Instagram ads

Every Depop ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 244 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
786
Median run
107 days
Against Retail / Marketplace’s 14-day median
7.6×
In the library: 23 statics, 15 videos
38 ads
Ask Claude about Depop (opens Claude in a new tab)Meta Ad Library page of Depop (opens in a new tab)

Longest run

Longest run: 244 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Depop ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

38 ads

A person is shown from the waist down, wearing high-waisted, black-and-white checkered pants with a dark top. The background is a solid, soft peach color, isolating the subject. The image focuses on the fit and style of the pants.
Live244 days
Depop
A person stands in front of a mirror, taking a selfie to show off their outfit. They are wearing a white button-down camisole top paired with distressed denim shorts. The background shows a door with glass panels and a wall with the numbers 011 written on it.
Live229 days
Depop
A pair of high-waisted trousers with a black and white snakeskin print is laid flat on a white bedsheet. To the right, a portion of a thick, chunky knit blanket in a soft sage green colour is visible. The lighting is natural and soft, highlighting the texture of the fabric and the pattern.
Live229 days
Depop
A person takes a mirror selfie in a room, wearing a white button-down camisole and distressed denim shorts. The person's face is obscured by their phone, which has a glittery case. The background shows a white door with glass panes and a wall with the numbers 011 written on it.
Live178 days
Depop
A blue sleeveless top with black lace detailing on the shoulders is displayed on a mannequin. The background is split vertically between a black side and a white side. The image is a straightforward product shot.
Live160 days
Depop
A blue athletic t-shirt with grey side panels is displayed on a black hanger against a plain white wall. The shirt features a white brand logo on the left chest and a circular team or academy emblem on the right chest.
Live142 days
Depop
A brown leather shoulder bag is laid flat on a soft, light blue textured blanket. The bag features a main compartment with a zipper and a long shoulder strap. The lighting is soft and even, highlighting the texture of the leather.
Live140 days
Depop
A bright yellow t-shirt is laid flat on a light-colored surface. The shirt features three dark blue diagonal stripes running from the upper left to the lower right, with the brand name printed in dark blue at the bottom right corner.
Live140 days
Depop
A plain, light-tan scoop-neck t-shirt hangs on a white plastic hanger against a wall. To the left, a portion of a black wall calendar is visible. The shirt is the central focus, displayed simply as a basic wardrobe item.
Live140 days
Depop
A black sleeveless dress hangs on a wooden hanger against a solid peach-colored background. Above the hanger, a small, circular decorative object with a painted cactus pattern is visible. The image is a simple, clean product display.
Live140 days
Depop
A hand-painted artwork depicts a person's legs and feet dangling from a window frame. The style is expressive and painterly, using bold strokes of brown, green, and blue against a dark background. The image is presented as a physical canvas mounted on a plain white wall.
Live140 days
Depop
A close-up, eye-level shot of two black leather ankle boots with a stacked heel and a decorative rope tie detail at the back. The boots are placed on a textured, patterned rug in a domestic setting. The image focuses on the design and texture of the footwear.
Live140 days
Depop
A young woman with long blonde hair stands in front of a mirror in a bedroom, taking a selfie from behind. She is wearing a black and white striped crop top and blue jeans. The room is slightly cluttered with personal items visible on a small table in the background.
Live132 days
Depop
A white sleeveless blouse with a decorative sequined neckline is displayed on a black mannequin. The mannequin is positioned against a split-tone background that transitions from black on the left to white on the right. The image is a clean, studio-style product shot.
Live117 days
Depop
A plain black skirt is shown hanging on a wooden hanger against a simple white wall. The image is a clean, minimalist product shot with no text or other elements present.
Live117 days
Depop
A woman in a red dress demonstrates how to list clothes on the Depop app. She takes items from a donation bag, hangs them on a wall, and photographs them with her phone. The video transitions between her actions and screen recordings of the app interface, showing the listing process.
Live108 days
Depop
Two women in a gym locker room compliment each other's workout outfits. One woman reveals she bought her set for $50 on the Depop app, while the other notes it costs $100 at retail. The video ends with a red screen displaying the brand logo and a call to download the app.
Live108 days
Depop
A woman sits on a couch at a party, looking annoyed as a couple kisses next to her. She pulls out her phone and starts listing a dress on the Depop app. The ad uses humor to show how to quickly sell clothes you no longer need.
Live108 days
Depop
A young woman demonstrates how to sell clothes on the Depop app. She stands by a clothing rack, selects items to sell, and uses her phone to photograph and list them. The video features text overlays explaining the process and benefits, concluding with her encouraging viewers to download the app.
Live108 days
Depop
A candid, night-time shot of two stylish women laughing together while walking outdoors. They are dressed in fashionable, layered clothing, including a striped knit dress and a faux fur coat. Large, bold white text is centered over the image, clearly stating the brand's new fee structure.
Live105 days
Depop

Product Image, on 11 of its 38 ads

Counted over its 38 filed ads

Visual formats

Hooks it opens on

How Depop makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Depop's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Depop advertises on Facebook and Instagram

The library holds 38 ads from Depop in Retail / Marketplace, and 786 running on its Meta pages now. Its most common visual formats are Product Image (11 ads), UGC Selfie (11) and Text Overlay (9). Its ads most often open on Bold claim (5 ads), Relatability (5) and Curiosity (3) hooks. Its ads stay up a median 107 days, 7.6× the Retail / Marketplace median of 14 days.

Brands like Depop

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about Depop

Claude or ChatGPT searches its 38 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8