Refreshed Nov 12, 2026

The hooks, angles and offers behind D.R. Horton’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn D.R. Horton’s Meta page
124
Median runHow long its ads stay up
9 days
Against Real EstateNiche median 17 days
0.5×

How D.R. Horton builds them

44 ads

What D.R. Horton's ads are made of, row by row.

Free with an account.

Longest running

All 44

The D.R. Horton ads that ran longest.

Free with an account.

A wide-angle, eye-level shot of a modern, open-concept home interior. The scene features a kitchen with white cabinetry and a large island with bar stools, transitioning into a dining area with a wooden table and chairs. The space is bright, clean, and minimalist, with light wood flooring and neutral wall colors.
Active · 56 days
The video begins with a shot of the exterior of a two-story house, then pans to show the interior. It moves through the living room, kitchen, a bedroom, a bathroom with a double vanity and shower, a walk-in closet, and finally shows the backyard. The video is a tour of a house, highlighting its features and spaces.
Active · 56 days
A wide-angle, eye-level shot of a modern, clean kitchen interior. The room features dark cabinetry, a white quartz island with three black bar stools, and light wood-look flooring. A bowl of fruit sits on the island, and a window on the left allows natural light to fill the space.
Active · 46 days
A bright, sunny, eye-level shot of a newly constructed single-story suburban house. The home features light-colored horizontal siding, a dark shingled roof, and a white garage door on the left. A well-manicured green lawn and small landscaping bushes are in the foreground under a clear blue sky with scattered clouds.
Active · 46 days
A bright, sunny outdoor shot of a two-story residential duplex home. The building features white stucco walls, a stone-accented center section, and red shutters and doors. The front yard is landscaped with small shrubs, rocks, and a young tree under a clear blue sky with scattered clouds.
Active · 22 days
A digital architectural rendering of a two-story suburban house. The house features a green and beige exterior with a white garage door and a dark front door. The scene is set during twilight with a blue and purple sky in the background.
Active · 9 days
A wide-angle, eye-level shot of a newly constructed suburban house with a beige exterior, white garage doors, and a small front lawn. A small sign on the grass reads 'Private Residence', and another small sign on the far right reads 'The Severn'. The sky is cloudy and overcast.
Active · 9 days
Two women stand in a modern kitchen. The video presents home features as either "FAB" or "DRAB", asking viewers to decide. It covers topics like included appliances, the ability to paint, double-sink vanities, and kitchen island space. The tone is light and conversational, aiming to engage viewers in a discussion about home design preferences.
Active · 9 daysVideo
A wide-angle, eye-level shot of a newly constructed suburban single-family home. The house features grey horizontal siding, a stone-veneer accent wall, a covered front porch, and a three-car garage with white doors. The sky is bright blue with scattered clouds, and the lawn is green grass.
Active · 9 days
A wide-angle, eye-level shot of a modern, brightly lit kitchen. The kitchen features white cabinetry, a large central island with black bar stools, and a glass sliding door leading to an outdoor deck. The room is clean, staged, and empty of people, emphasizing the open floor plan and contemporary design.
Active · 9 days
The ad opens with a shot of a modern house exterior, with the text "Your next move starts with a move." overlaid. It then transitions to interior shots of a spacious living room, a bedroom, and a kitchen. The final scene shows the D.R. Horton logo with "Home of the Week" and "Tour today."
Active · 9 daysVideo
A digital rendering of a single-story suburban house with a brick and siding facade. The house features a two-car garage on the left and a front porch with a dark door on the right. The scene is set against a sunset sky with soft clouds, and there are small flower beds planted in front of the house.
Active · 9 days
A clean, light blue graphic features a central illustration of a two-story suburban house. Six lines point from the house to labels describing its features, such as energy-efficient windows and brand-new everything. The headline at the top reads More to love, built right in, and the brand name appears at the bottom.
Active · 9 days
A wide-angle, eye-level exterior shot of a two-story suburban house. The house features a mix of light-colored vertical siding on the upper level and brick on the lower level, with a two-car garage and a concrete driveway in the foreground. The lawn is green, and there are trees in the background under a blue sky.
Active · 9 days
A wide-angle, eye-level shot of a modern, single-story suburban house with a stone and stucco facade. The house features two prominent red doors and a black metal fence in the foreground, with a small American flag flying on a pole to the left. The scene is set under a clear, bright blue sky, suggesting a sunny day in a residential neighborhood.
Active · 9 days
A wide-angle, eye-level exterior shot of a modern, multi-story townhouse complex. The building features a mix of brick and white horizontal siding, with large black-framed windows and dark front doors. A concrete walkway leads to the entrances, with small green shrubs planted in front of each unit and a clear blue sky with light clouds above.
Active · 9 days
A wide-angle, eye-level shot of a two-story suburban house with a brick and stone facade. The house features a white garage door, a dark front door, and a manicured lawn with small landscaping beds. A dense forest of green trees fills the background, and a paved road runs along the bottom of the frame.
Active · 9 days
A wide-angle, eye-level shot of the exterior of a single-story suburban house. The home features a brick and stone facade, a two-car garage with a brown door, and a small patch of green lawn in the foreground. The sky is clear blue with light clouds, and there is no text or branding visible on the image.
Active · 9 days
A digital rendering of a two-story suburban house with a brick and siding exterior. The house features a front porch, multiple windows with black shutters, and a landscaped front yard with red flowers. The sky in the background is a soft sunset gradient.
Active · 9 days
A five-card carousel showcasing different rooms of a modern home. Each card features a large, high-quality photograph of a home interior or exterior, with bold text overlaid at the top or bottom. The ad highlights various features of the home, such as the layout, smart technology, and bedroom space, ending with a call to tour the home.
Active · 9 days

How D.R. Horton makes its ads

What its ads are built from, by type, counted over the ads we have read.

What D.R. Horton's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How D.R. Horton advertises on Facebook and Instagram

The library holds 44 ads from D.R. Horton in Real Estate, and 124 running on its Meta pages now. Its most common visual formats are Lifestyle Image (33 ads), Illustration (8) and Text Overlay (7). Its ads most often open on Aspirational (3 ads), Question (3) and Direct address (2) hooks. Its ads stay up a median 9 days, 0.5× the Real Estate median of 17 days.