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Refreshed Nov 12, 2026

BiggerPockets ads

The hooks, angles and offers behind BiggerPockets’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn BiggerPockets’s Meta page
50
Median runHow long its ads stay up
34 days
Against Real EstateNiche median 17 days
2.0×

The messages BiggerPockets keeps paying for

Same idea, new creatives

  • “Why are you buying another property?”

    2 ads
    BiggerPockets ad: “Why are you buying another property?”

    Running since Sep 2026.

  • “WAIT”

    2 ads

    Running since Oct 2026.

How BiggerPockets builds them

39 ads

What BiggerPockets's ads are made of, row by row.

Free with an account.

Longest running

All 39

The BiggerPockets ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

39 ads

Ask your agent about these ads
A woman stands outside a building and then walks up stairs, talking to the camera. Text overlays explain that new investors fail not due to lack of money, but lack of the right agent. She then sits at a table with a laptop, discussing investor math and metrics like cap rate and cash flow. The ad shows a screenshot of BiggerPockets' Agent Finder tool, which connects users with investor-friendly agents. The video concludes with a call to action to find an agent via the link below.
Active · 56 daysVideo
BiggerPockets
A man is shown on screen, talking directly to the camera. The background is a website interface for a lender finder tool. Text overlays highlight key benefits and steps in the process. The video demonstrates how quickly the tool connects users with lenders.
Active · 56 days
BiggerPockets
An illustration shows a small person standing in front of a massive, towering pile of documents, tax forms, and financial charts. The text is centered below the illustration, highlighting the complexity of real estate taxes and suggesting professional help. The overall design uses a clean, flat aesthetic with a dark blue background.
Active · 56 days
BiggerPockets
The video displays text overlays on a dimly lit, upscale interior setting. The first overlay states a statistic about taxes on a $200,000 salary. Subsequent text overlays explain an alternative strategy involving purchasing an Airbnb to legally pay $0 tax, and mention a client's success story. A woman is visible sitting in an armchair in the background.
Active · 56 daysVideo
BiggerPockets
A woman with curly hair sits at a desk with a laptop. She holds up a sign that says "GUESS" and then says "I don't guess at loan terms." She then shows a screen recording of a website that helps users find investor-friendly lenders. The video explains how the service works and its benefits.
Active · 56 daysVideo
BiggerPockets
A dark blue graphic illustration features four isometric house icons representing different real estate investment types: Fix & Flip, House Hack, Long-Term Rental, and Short-Term Rental. In the center, a search bar labeled 'Investor-Friendly Lenders' sits above a list of bullet points. The text at the top declares it is the only lender marketplace needed, while the bottom text promises an instant match in two minutes, followed by an orange 'Find a Lender Now!' button.
Active · 56 days
BiggerPockets
A man is shown working on a house renovation, holding tools. Text overlays describe his busy schedule and the difficulty of finding financing. He then shows a spreadsheet and a website interface for a lender finder, highlighting its speed and ease of use. The video ends with him emphasizing the benefits of using the service.
Active · 56 days
BiggerPockets
A woman holds an orange-like fruit and speaks directly to the camera. Text overlays appear throughout the video, naming the target audience and the service. The video transitions to a screen recording of a website that matches users with real estate agents. The final screen shows the BiggerPockets logo and website address.
Active · 56 daysVideo
BiggerPockets
A split-screen graphic comparing two perspectives on property investment. On the left, a grey speech bubble asks why the viewer is buying another property, labeled as 'Your Bank'. On the right, a matching bubble says 'Let's look at the numbers', labeled as 'Investor-Friendly Lenders'. A large orange button at the bottom reads 'Find Your Lender'.
Active · 56 days
BiggerPockets
The video opens with a close-up of a flyer on a glass surface, advertising "FIND AN INVESTOR-FRIENDLY AGENT". The flyer has tear-off strips at the bottom, each with a QR code and the text "Investor-friendly agents, anywhere in the US!". A hand reaches in and tears off one of the strips. The video then transitions to a graphic with the text "850+ Investor-Friendly Agents" and "Ready to help you build your portfolio", followed by a "Learn More" button. The BiggerPockets logo is visible at the bottom.
Active · 56 daysVideo
BiggerPockets
A man holds a baby while standing outside a construction site. Text overlays appear throughout the video, detailing the challenges of managing real estate investments alongside a day job and family life. The video transitions to a screen recording of a mobile app interface, showcasing a solution for finding lenders quickly. The final screen displays a call to action to find an investor lender in 2 minutes.
Active · 56 days
BiggerPockets
A woman stands outside an apartment building and then moves to a table with a laptop. Text overlays explain that new investors fail because they don't have the right agent, not money. She explains that residential agents help find a home you love, but investor-focused agents understand the numbers. She mentions BiggerPockets connects users to investor-friendly agents who understand cap rate, cash on cash return, and DSCR. The video ends with a call to action to find an agent via a link.
Active · 51 daysVideo
BiggerPockets
The video shows two men in a modern room. The man on the left is standing and on the phone, looking frustrated. The man on the right is sitting, looking confident. Text overlays highlight the contrast between their approaches to finding a lender. The first man has spent three weeks cold calling banks and getting rejected, while the second man used BiggerPockets Lender Finder and was prequalified in two days.
Active · 51 daysVideo
BiggerPockets
The video features a woman wearing a baseball cap and sunglasses, outdoors in a grassy field. Text overlays appear throughout, explaining the concept of underinsurance for rental properties. The ad highlights statistics about underinsured homeowners and emphasizes the importance of replacement cost coverage for landlords. It concludes with a call to action to comment "STEADILY" to get a quote.
Active · 50 daysVideo
BiggerPockets
The video opens with a woman speaking directly to the camera, with text overlays explaining a rental risk. The text highlights that a problem in a house can make it unlivable and costly for months. It then explains that loss-of-rent coverage can help, and that Steadily offers landlord insurance that covers dwelling, liability, and loss-of-rent across all 50 states.
Active · 50 daysVideo
BiggerPockets
A static image shows a residential house with a 'FOR RENT' sign in the front yard. The image is overlaid with a blue gradient and white text. The text highlights the availability of free insurance quotes and includes a call-to-action button.
Active · 50 days
BiggerPockets
A man sits at a wooden table, speaking directly to the camera. The screen shows a website interface with agent profiles and a questionnaire. Text overlays highlight key features and benefits of the service, such as finding an agent quickly and understanding investor needs. The video demonstrates the process of finding a real estate agent through an online platform.
Active · 49 daysVideo
BiggerPockets
The video opens with a close-up of hands typing on a keyboard, with the text "THE QUESTION I WAS TOO EMBARRASSED TO ASK" overlaid. It then transitions to a screen recording of a forum post titled "Is it too late to start real estate investing at 40?". A man appears on screen, explaining that he was too embarrassed to ask this question, but found that someone else had already asked it two years prior, with 400 replies. He continues to explain that the platform has millions of investors who have already lived through and written about their experiences, and encourages the viewer to register for free to find answers.
Active · 34 daysVideo
BiggerPockets
The video opens with a dark blue background and the text "Ask the Forum + AI". It then transitions to show a search bar where a user types a question about avoiding double bookings. The ad explains how to get answers from real estate investors, showing steps like asking a question, getting an answer built from forum threads, and checking the source. It also highlights connecting with investors and following up with the community. The final scenes show how to try the feature on a dashboard and a call to action to register for free on biggerpockets.com.
Active · 34 daysVideo
BiggerPockets
A dark blue graphic features a large orange pill-shaped badge at the top with white text. Below this, a bold white headline states that real estate advice comes from actual owners. A sub-headline mentions 3 million investors sharing their experiences. The center shows a photograph of a large crowd of people with their hands raised in a conference setting. At the bottom, an orange button invites the viewer to join for free.
Active · 34 days
BiggerPockets

How BiggerPockets makes its ads

What its ads are built from, by type, counted over the ads we have read.

What BiggerPockets's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How BiggerPockets advertises on Facebook and Instagram

The library holds 39 ads from BiggerPockets in Real Estate, and 50 running on its Meta pages now. Its most common visual formats are Text Overlay (29 ads), Screen Recording (8) and Graphic Overlay (3). Its ads most often open on Question (8 ads), Relatability (6) and Bold claim (4) hooks. Its ads stay up a median 34 days, 2.0× the Real Estate median of 17 days.

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