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Refreshed Nov 12, 2026

ImmoScout24 ads

The hooks, angles and offers behind ImmoScout24’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn ImmoScout24’s Meta page
1,187
Median runHow long its ads stay up
2 days
Against Real EstateNiche median 17 days
0.1×

The messages ImmoScout24 keeps paying for

Same idea, new creatives

  • “SCHUFA-BonitätsCheck”

    2 ads
    ImmoScout24 ad: “SCHUFA-BonitätsCheck”ImmoScout24 ad: “SCHUFA-BonitätsCheck”

    Running since May 2026.

  • “Hier sind 3 Dokumente,”

    2 ads
    ImmoScout24 ad: “Hier sind 3 Dokumente,”ImmoScout24 ad: “Hier sind 3 Dokumente,”

    Running since Sep 2026.

  • “FEHLER BEIM HAUSVERKAUF”

    2 ads
    ImmoScout24 ad: “FEHLER BEIM HAUSVERKAUF”

    Running since Sep 2026.

How ImmoScout24 builds them

48 ads

What ImmoScout24's ads are made of, row by row.

Free with an account.

Longest running

All 48

The ImmoScout24 ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

48 ads

Ask your agent about these ads
The ad features a digital rendering of a modern, multi-story brick apartment building with balconies and large windows. The top section of the image has a gradient background with large white text in German. Below the text, a white frame highlights the building, which includes street-level details like cars, a cyclist, and pedestrians.
Active · 478 days
ImmoScout24
A man in a light blue shirt and glasses stands outside a house, pointing at the camera. Text overlays appear, asking about the market and the value of a home. The video then shows a phone screen with an app interface for property valuation, with fields for living space, number of rooms, and other details. The man is shown interacting with the app, and the final scene shows him holding the phone and speaking to the camera, encouraging viewers to test it.
Active · 434 days
ImmoScout24
A serene image of modern apartment buildings with balconies overlooking a calm body of water and a green lawn. Text overlays highlight the property's features, including its waterside location and aesthetic appeal. Below, details about the location, size, and developer are presented in a clean, organized layout.
Active · 364 days
ImmoScout24
A close-up shot of a laptop screen showing a SCHUFA credit check document. A person's hands are visible on the keyboard, interacting with the device. The document displays personal details and a verification code, emphasizing the official nature of the credit check.
Active · 190 days
ImmoScout24
A man stands in front of a brick building, speaking to the camera. Text overlays appear, stating that most property owners misjudge their property's value and that he will show how to get a professional, free valuation online. The video then shows a screen recording of the ImmoScout24 website, demonstrating the valuation process by entering a postcode and number of rooms. The process is described as data-based and uses Germany's largest property database.
Active · 185 days
ImmoScout24
A close-up shot of a laptop screen displaying a SCHUFA credit check document. A person's hands are visible on the keyboard in the foreground, suggesting active use. A large, bright cyan arrow graphic is overlaid on the screen, pointing towards the document details.
Active · 169 days
ImmoScout24
A carousel of ten images showing various empty apartment interiors. Each slide features a different room, including living areas, hallways, and kitchens, all with wooden flooring and white walls. There is no text or branding on any of the images.
Active · 80 days
ImmoScout24
A carousel of ten images showing various empty apartment interiors, including living rooms, kitchens, and a balcony. Each card displays a different room layout, highlighting the potential of the spaces. No text is printed on any of the cards.
Active · 80 days
ImmoScout24
A carousel of ten images showing various empty apartment interiors. Each photo displays a different room layout, including kitchens, living areas, and rooms with balconies. The images are clean, bright, and show the spaces from different angles, focusing on the flooring, windows, and wall layouts.
Active · 80 days
ImmoScout24
A carousel of eight images showing various empty apartment interiors. Each slide displays a different room, including living areas with wooden or tiled floors, windows, and a small kitchen corner. No text is present on any of the images.
Active · 80 days
ImmoScout24
A carousel of ten images showing various empty apartment interiors. Each slide features a different room, including kitchens and living areas with wooden floors and white walls. There is no text on any of the images.
Active · 80 days
ImmoScout24
A carousel of ten images showing various empty rooms in a residential apartment. The rooms include living spaces, a kitchen area, and hallways, all featuring different flooring types like wood and tile. The images are clean and bright, showcasing the potential of the empty spaces.
Active · 80 days
ImmoScout24
A carousel of nine photos showing various empty rooms in an apartment, including a hallway, living areas, and bedrooms. Each room is bright, with white walls and light wood flooring. There is no text on any of the images.
Active · 80 days
ImmoScout24
A carousel of ten images showing various empty rooms in an apartment, including living areas and a kitchen. Each slide features a different perspective of the unfurnished space, highlighting the potential for new tenants. There is no text or branding on any of the images.
Active · 70 days
ImmoScout24
A woman is sitting on a couch, holding a small microphone. She speaks directly to the camera, sharing a tip about apartment hunting. The video shows her talking, then transitions to a screen recording of the ImmoScout24 app and a document, before returning to her. The overall tone is helpful and informative.
Active · 66 days
ImmoScout24
The video starts with a man speaking to the camera, with text overlays listing documents needed for apartment viewings. It then transitions to a screen recording of the ImmoScout24 website, showing how to obtain a SCHUFA credit check. The video explains the benefits of the service and encourages viewers to use it. The overall tone is informative and practical, aiming to help viewers secure housing.
Active · 66 days
ImmoScout24
A bright, empty room with light-colored wood flooring and white walls is shown from a corner perspective. A large window with a view of green trees occupies the right wall, with a white radiator underneath. A single light bulb hangs from the ceiling. A white semi-transparent bar at the bottom contains text describing the property.
Active · 65 days
ImmoScout24
A bright, empty room with hardwood floors and a balcony door is shown. The room has white walls, a built-in closet, and a window with curtains. At the bottom of the image, there is a white semi-transparent band with the text 'Helle 3-Zimmer-Wohnung' written in dark grey.
Active · 64 days
ImmoScout24
A woman is sitting on outdoor stairs, talking to the camera. Text overlays appear, highlighting common mistakes in selling a house and introducing ImmoScout24 as a solution. The video then shows a laptop screen with the ImmoScout24 website, demonstrating how to input property details to get a valuation. The woman reappears, emphasizing the speed and reliability of the service.
Active · 58 days
ImmoScout24
The video features a man talking to the camera, with text overlays providing information. It lists three essential documents for apartment viewings, emphasizing the importance of the SCHUFA credit check. The video then shows a screen recording of the ImmoScout24 website where viewers can obtain this document quickly and easily. The overall tone is informative and practical, aiming to help viewers secure an apartment by being well-prepared.
Active · 56 daysVideo
ImmoScout24

How ImmoScout24 makes its ads

What its ads are built from, by type, counted over the ads we have read.

What ImmoScout24's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How ImmoScout24 advertises on Facebook and Instagram

The library holds 48 ads from ImmoScout24 in Real Estate, and 1,187 running on its Meta pages now. Its most common visual formats are Lifestyle Image (31 ads), Text Overlay (25) and Slideshow (7). Its ads most often open on Direct address (3 ads), Explainer (3) and Question (3) hooks. Its ads stay up a median 2 days, 0.1× the Real Estate median of 17 days.

Brands like ImmoScout24

ImmoScout24 by format

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Niche