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Ad Swipe File

Dutch BrosFood / Beverage

Dutch Bros ads: 25 winning Facebook and Instagram ads

Every Dutch Bros ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 96 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
822
Median run
15 days
Against Food / Beverage’s 19-day median
0.8×
In the library: 18 statics, 3 carousels, 4 videos
25 ads
Ask Claude about Dutch Bros (opens Claude in a new tab)Meta Ad Library page of Dutch Bros (opens in a new tab)

Longest run

Longest run: 96 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Dutch Bros ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

25 ads

A close-up shot shows three hands holding different iced drinks in clear plastic cups. Bright yellow and white text bubbles are overlaid at the top, and small star graphics are scattered around the drinks. Fine print at the bottom details the offer terms.
Live96 days
Dutch Bros
A vertical image shows the exterior of a blue Dutch Bros coffee shop building. Large, bold white text at the top announces that the location is now open. The shop's logo is visible on the building's facade, and a window display features the brand's slogan about positive energy.
Live68 days
Dutch Bros
A smiling young woman in an orange t-shirt holds a large iced coffee drink toward the camera. Behind her is a large, stylized windmill logo mounted on a brick wall. The words NOW OPEN are repeated in large, semi-transparent white text across the entire image.
Live68 days
Dutch Bros
A smiling young woman walks outdoors while holding a plastic iced coffee cup with a blue windmill logo. A bold, two-part graphic overlay sits in the upper right corner, featuring the words Fill Your in yellow and CUP in white against a blue background.
Live35 days
Dutch Bros
A low-angle shot of a Dutch Bros coffee shop exterior at dusk. The building features a modern design with a prominent windmill logo and signage. Bold, stacked text overlays the sky area, contrasting a morning routine with late-night energy.
Live35 days
Dutch Bros
This carousel ad features four cards showcasing various coffee and energy drinks from the brand. Each card displays a smiling person holding a branded cup, with bold, stylized text overlays highlighting product benefits like flavor variety and customization. The final card shows a customer receiving a drink at a drive-thru window, encouraging viewers to ask for a recommendation.
Live34 days
Dutch Bros
A low-angle, outdoor shot shows three hands holding up colorful, iced energy drinks against a bright blue sky. The drinks are in clear plastic cups, each featuring a prominent blue windmill logo. Large, bold white text with a dark outline is centered at the top of the image.
Live34 days
Dutch Bros
A close-up shot shows a person holding a cardboard drink carrier containing four different iced coffee beverages. The top portion of the image features bold, white and yellow text against a dark blue background. The overall aesthetic is bright and inviting, focusing on the variety of drinks being offered.
Live33 days
Dutch Bros
A low-angle shot shows four hands holding up different iced coffee drinks in a toast against a bright blue sky and building exterior. Large, bold white text with a dark blue outline is positioned at the top of the image. Each drink is labeled with its specific product name.
Live32 days
Dutch Bros
This carousel ad features two cards showcasing colorful energy drinks in clear plastic cups held by hands. The first card displays three vibrant drinks with the headline text overlaid in bold white letters. The second card uses a split-screen layout to present two different drink flavors, each labeled with its specific name and the zero-sugar benefit.
Live32 days
Dutch Bros
A low-angle shot against a bright blue sky shows two hands holding up colorful iced drinks. The drinks are in clear plastic cups with the brand's windmill logo. Large, iridescent text sits above the drinks, naming the product.
Live31 days
Dutch Bros
A festive studio shot displays four holiday-themed drinks and a cake pop arranged among wrapped presents and a small Christmas tree. Each item is labeled with a white, cloud-shaped sticker naming the product. The background is a deep green, and the surface is a vibrant red, creating a classic holiday color palette.
Live15 days
Dutch Bros
A vibrant, multi-colored iced drink in a clear plastic cup occupies the right side of the frame against a dark blue background patterned with small windmill icons. Large, bold, white text with a yellow and red outline sits on the left, declaring a casual catchphrase. Below this, smaller white and yellow text explains the offer to download the app for a free drink, followed by fine print detailing the terms.
Live15 days
Dutch Bros
A festive holiday-themed advertisement featuring four different seasonal drinks and a cake pop arranged on and around wrapped gift boxes. A small Christmas tree is visible on the right side against a green background with a subtle pattern. Each item is labeled with its name in a stylized, rounded green text bubble.
Live15 days
Dutch Bros
A festive studio shot features four different holiday-themed coffee drinks in branded cups arranged among wrapped Christmas presents and a small decorated tree. The background is a solid green, and the surface is red. Large, bold text at the top reads 'OH WHAT FUN!' in a playful, stylized font.
Live15 days
Dutch Bros
This carousel ad showcases a holiday-themed menu from a coffee brand. Each card features studio-lit product shots of various drinks and a cake pop, styled with festive props like wrapped gifts, gingerbread houses, and holiday sprinkles against a green and red background. The first card introduces the collection with a festive headline, while subsequent cards highlight specific seasonal items and their ingredients.
Live15 days
Dutch Bros
A woman in a pink outfit and sunglasses holds a jeweled crown up to the camera, then places it over a pink drink in a clear cup. The drink is topped with whipped cream and star-shaped sprinkles. The background is a solid pink color throughout the video.
Live3 days
Dutch Bros
A young woman wearing a small crown and sunglasses sits in the passenger seat of a car, sipping a pink iced drink. The video is a short, looped clip showing her enjoying the beverage while looking out the window. Large, stylized pink and white text is overlaid on the video throughout the entire duration.
Live3 days
Dutch Bros
A studio-shot advertisement features a pink energy drink in a clear plastic cup topped with sprinkles and a crown-shaped decoration. Next to the drink, a jeweled tiara sits on a solid pink background. Large, stylized text at the top introduces the drink name, while a smaller badge on the side highlights its taste.
Live3 days
Dutch Bros
A young woman sits in her car and reviews several holiday-themed drinks from a coffee chain. She holds up different cups, tastes them, and gives a rating for each one. The video includes shots of her dog trying a small treat and a menu board.
Live3 days
Dutch Bros

Headline, on 15 of its 25 ads

Counted over its 25 filed ads

Visual formats

Hooks it opens on

How Dutch Bros makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Dutch Bros's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Dutch Bros advertises on Facebook and Instagram

The library holds 25 ads from Dutch Bros in Food / Beverage, and 822 running on its Meta pages now. Its most common visual formats are Headline (15 ads), Lifestyle Image (9) and Studio Shot (6). Its ads most often open on Aspirational (3 ads) and Question (2) hooks. Its ads stay up a median 15 days, 0.8× the Food / Beverage median of 19 days.

Brands like Dutch Bros

Other Food / Beverage brands filed in the library.

All Food / Beverage ads

Ask Claude about Dutch Bros

Claude or ChatGPT searches its 25 ads here, reads them and answers with real creatives, each with how long it ran.

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