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Refreshed Nov 12, 2026

Fenty Beauty ads

The hooks, angles and offers behind Fenty Beauty’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Fenty Beauty’s Meta page
69
Median runHow long its ads stay up
70 days
Against Beauty / Personal CareNiche median 20 days
3.5×

The messages Fenty Beauty keeps paying for

Same idea, new creatives

  • “FENTY BEAUTY”

    4 ads
    Fenty Beauty ad: “FENTY BEAUTY”Fenty Beauty ad: “FENTY BEAUTY”

    Running since Sep 2026.

  • “Oh my god”

    3 ads
    Fenty Beauty ad: “Oh my god”

    Running since Sep 2026.

  • “NEW + LIMITED EDITION MIDNIGHT DIAMONDS COLLECTION”

    3 ads
    Fenty Beauty ad: “NEW + LIMITED EDITION MIDNIGHT DIAMONDS COLLECTION”Fenty Beauty ad: “NEW + LIMITED EDITION MIDNIGHT DIAMONDS COLLECTION”

    Running since Sep 2026.

How Fenty Beauty builds them

30 ads

What Fenty Beauty's ads are made of, row by row.

Free with an account.

Longest running

All 30

The Fenty Beauty ads that ran longest.

Free with an account.

Niche
Format
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Hook
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Status
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Winning means kept running: brands rarely keep paying for ads that lose.

30 ads

Ask your agent about these ads
The video opens with a close-up of a woman applying lip liner to her lips. The woman is wearing makeup and has dark hair. The text "Rose Amber Collection." appears on screen. The video shows the woman continuing to apply the lip liner with a steady hand, focusing on precision. The overall aesthetic is polished and highlights the beauty of the product application.
Active · 72 days
Fenty Beauty
A high-angle studio shot of an open, octagonal makeup compact. The product is centered on a light, textured surface, casting a sharp shadow to the right. The compact features a rose-gold metallic rim and a mirror inside the lid, with a smooth, brown cream product filling the base.
Active · 72 days
Fenty Beauty
A creator applies a skin tint from a tube to her face, showing the texture and ease of application. She blends it in with her fingers, highlighting how simple it is to use. The video focuses on the natural finish and effortless blending, suggesting it's perfect for a no-makeup makeup look or for days when a full face of makeup isn't desired.
Active · 72 daysVideo
Fenty Beauty
A high-quality studio shot of a Fenty Beauty lip gloss tube standing upright on a light, textured surface. The product is positioned in the center, casting a long, distinct shadow to the right. The lighting is bright and clean, highlighting the shimmer of the gloss inside the clear container.
Active · 72 days
Fenty Beauty
A studio shot of a Fenty Beauty lip gloss tube placed diagonally over a textured, shimmering pink background. The top of the image features bold black text announcing the product's availability, while a circular black badge on the right side labels the item as a bestseller.
Active · 72 days
Fenty Beauty
The ad opens with a static shot of two Fenty Beauty setting spray bottles against a brown background, with the product name and tagline printed in white text. The scene then transitions to a close-up of a woman applying the setting spray to her face, with the Fenty Beauty logo visible at the bottom. The text "NEW MINI" is displayed in a black circle on the first frame.
Active · 72 days
Fenty Beauty
A woman in a white robe is applying mascara to her lashes. She is looking into the camera and then rolls her eyes dramatically. Text overlays appear with brand and product names. The video is shot in a close-up, selfie style.
Active · 72 days
Fenty Beauty
A close-up video shows a woman applying lipstick. Text overlays introduce different shades of Fenty Beauty's Gloss Bomb Stix. The video features various close-ups of the woman's lips and the product packaging, with a focus on the texture and application of the lipstick. The overall aesthetic is glamorous and focused on beauty.
Active · 72 daysVideo
Fenty Beauty
The video showcases Fenty Beauty makeup products in various shades of pink. It opens with a close-up of a fluffy pink heart-shaped makeup applicator, followed by shots of pink lip glosses and blushes. The video demonstrates the shimmer and texture of the products by swatching them on skin, highlighting their glittery finish. The overall aesthetic is very pink and sparkly, focusing on the visual appeal of the makeup.
Active · 72 days
Fenty Beauty
A studio-shot image features three Fenty Beauty cosmetic products arranged on a reflective surface with light refractions. The text at the top announces a new and limited-edition collection, followed by the collection name. The overall aesthetic is sleek, premium, and focused on the product's reflective qualities.
Active · 72 days
Fenty Beauty
The video opens with a close-up of a woman applying eyeliner. Text overlays appear throughout, highlighting "FENTY BEAUTY", "FINE LINEZ", "LASH LINE-ENHANCING EYELINER", "AMPLIFY", "DEFINE EYES", and "GO-TO". The final scene shows the product packaging and eyeliner pencil against a blurred background with warm lighting. The woman is shown applying the eyeliner with precision.
Active · 71 days
Fenty Beauty
A studio-shot image of the Fenty Beauty Midnight Diamonds collection arranged on a reflective surface. The products are surrounded by scattered diamond-like crystals and light refractions. The text at the top announces the new and limited-edition status of the collection.
Active · 71 days
Fenty Beauty
A close-up video shows a woman applying lip liner. She is looking into a compact mirror and carefully lining her lips. The video is shot in a selfie style, with the creator holding the camera. The overall tone is casual and relatable, as if sharing a personal beauty routine.
Active · 71 daysVideo
Fenty Beauty
The video opens with a close-up of Fenty Beauty foundation and a makeup brush. It then shows Rihanna sitting on a couch, looking relaxed and happy, with text overlays describing the product. The foundation bottle is shown again, and Rihanna is seen interacting with it and the product's packaging. The ad ends with the Fenty Beauty logo.
Active · 70 days
Fenty Beauty
A studio shot of five foundation bottles in varying skin-tone shades lined up in a row against a dark, gradient background. The brand name is printed at the top in white. Below the brand, a bold headline describes the product's finish and feel, followed by a sub-headline naming the specific foundation product.
Active · 70 days
Fenty Beauty
A high-quality studio portrait of Rihanna holding a makeup brush and a bottle of foundation close to her face. The background is a neutral, solid light beige color. Below the image, the text is printed in white against a black background, announcing the new product name and the brand.
Active · 70 days
Fenty Beauty
A split-screen graphic compares two social media teams with different approaches to a foundation product. The left side features a bottle of foundation with text describing its benefits, while the right side shows the same bottle surrounded by emojis and text indicating a customer-led request. The background is a dark, gradient brown, and the brand name is centered at the top.
Active · 70 days
Fenty Beauty
A studio shot of three Fenty Beauty makeup products arranged on a reflective surface. The products are illuminated by light beams creating a prismatic effect. Text overlays at the top announce the collection as new and limited edition.
Active · 69 days
Fenty Beauty
A studio-shot image displays three Fenty Beauty makeup products from the Midnight Diamonds collection against a light grey background. Two of the products are upright, while one is lying on its side with the cap off, revealing the product inside. Swatches of shimmering, dark-toned makeup are placed on the surface near the products, and text is overlaid at the top and center of the image.
Active · 69 days
Fenty Beauty
A studio shot of various makeup products from a collection arranged on a reflective surface. The products are surrounded by small, sparkling diamond-like accents. The text at the top announces the new and limited edition collection, while the brand name is printed at the bottom.
Active · 68 days
Fenty Beauty

How Fenty Beauty makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Fenty Beauty's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Fenty Beauty advertises on Facebook and Instagram

The library holds 30 ads from Fenty Beauty in Beauty / Personal Care, and 69 running on its Meta pages now. Its most common visual formats are Product Image (19 ads), Text Overlay (17) and UGC Selfie (6). Its ads most often open on Direct address (5 ads), Aspirational (4) and Relatability (4) hooks. Its ads stay up a median 70 days, 3.5× the Beauty / Personal Care median of 20 days.

Brands like Fenty Beauty

Fenty Beauty by format

Fenty Beauty by hook

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