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Five BelowRetail / Marketplace

Five Below ads: 30 winning Facebook and Instagram ads

Every Five Below ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 12 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
621
Median run
11 days
Against Retail / Marketplace’s 14-day median
0.8×
In the library: 10 statics, 2 carousels, 18 videos
30 ads
Ask Claude about Five Below (opens Claude in a new tab)Meta Ad Library page of Five Below (opens in a new tab)

Longest run

Longest run: 12 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Five Below ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

30 ads

A person in a store holds up various pairs of holiday-themed pajama pants and shorts, showing the different patterns to the camera. The video is a quick montage of these items, with text overlays identifying the brand and product. The final scene shows a sign listing prices for various winter clothing items.
Live12 days
Five Below
A festive, high-angle studio shot displays a variety of toys, games, and electronics arranged on a blue surface resembling a tennis court. A small, lit Christmas tree stands in the background against a solid green wall. Large, bold text at the top of the image highlights the brand's value proposition.
Live12 days
Five Below
A person walks through a store aisle, showcasing a wide variety of holiday advent calendars on the shelves. The camera pans across the display, then zooms in on individual calendars as they are held up to the camera. The video concludes with a wide shot of the full selection of products available in the store.
Live12 days
Five Below
A person demonstrates squishy phone grips by attaching them to the back of a smartphone and squeezing them. The video shows several different designs of the grips, including a glittery ball and a cube, before showing the products on a store shelf. The text on screen highlights the product's features and where to buy it.
Live12 days
Five Below
A young woman sits in her car and presents a haul of pumpkin spice-themed snacks she purchased from Five Below. She holds up each product, opens the packaging, and shares her thoughts on the scent and taste of each item. The video is shot in a selfie style, with the creator speaking directly to the camera throughout.
Live12 days
Five Below
A festive, burgundy-colored graphic features a central, postage-stamp-style frame showing a person walking toward a decorated house with a nutcracker inflatable. The background is scattered with various holiday-themed postage stamp illustrations, including trees, gifts, and nutcrackers. Bold white and teal text at the top encourages holiday shopping.
Live12 days
Five Below
A young woman walks through the aisles of a Five Below store, searching for new dumpling-shaped toys. She quickly grabs several different versions from the shelves, showing them to the camera. The video concludes with her holding two of the toys, encouraging viewers to visit the store to find their own.
Live12 days
Five Below
A person walks through a store aisle, holding up various holiday-themed craft kits, party decorations, and toys to the camera. The video showcases a wide range of affordable seasonal items available for purchase. Text overlays appear throughout the video to highlight the different categories of products being shown.
Live12 days
Five Below
A fast-paced video showcases a variety of affordable holiday decorations available at a retail store. The footage pans across shelves filled with festive items like nutcrackers, ornaments, stockings, and holiday-themed accessories. Text overlays appear throughout the video to highlight the seasonal theme and the store name.
Live12 days
Five Below
A studio-shot image displays a collection of party decorations in pink, black, and gold. On the left, a cluster of pink and black heart-shaped balloons features 'Happy Birthday' text. A large black fabric bow is mounted on the wall above a table set with pink cups, plates, and gold-rimmed glasses, with a 'CELEBRATE' banner hanging to the right.
Live12 days
Five Below
A person's hands open small, round, dumpling-shaped containers on a wooden table to reveal squishy, colorful, and glittery toy dumplings inside. The person stretches and squeezes each toy to demonstrate its texture and flexibility. Text overlays appear throughout the video to highlight the product's features and its availability at a specific retailer.
Live12 days
Five Below
This video showcases a variety of holiday-themed pajamas and cozy loungewear available at a retail store. The camera pans across shelves filled with patterned pajama pants, fuzzy socks, and sweatshirts featuring festive designs like gingerbread men, Santa Claus, and candy canes. The footage is bright and highlights the seasonal collection, with text overlays appearing throughout to emphasize the variety and the cozy theme.
Live12 days
Five Below
This carousel ad showcases various 'Mystery Dumpling' squishy toys available at Five Below. Each card features a different character, such as the Metallic Blue, Polar Bear, Tie Die, and Kitty Paw versions, set against cozy, aesthetic bedroom backgrounds. The cards use bright, playful graphics like stars, hearts, and paw prints to highlight the product's squishy, slow-rise texture.
Live12 days
Five Below
A large, inflatable nutcracker stands on a snowy front porch, flanked by two smaller gingerbread man inflatables. The scene is decorated for the holidays with snow-covered steps and greenery. A horizontal banner with a candy-cane striped border overlays the center of the image, featuring bold text.
Live12 days
Five Below
A creator walks through a Five Below store, filming herself and the shelves of holiday-themed beauty advent calendars and pajamas. She picks up various items, showing them to the camera while expressing excitement about the designs and prices. The video features a persistent text overlay announcing the arrival of the advent calendars.
Live11 days
Five Below
The creative shows the product packaging for a candy that transforms into gum. The background is a blue sunburst design. The product name is in large white letters in the center, with text above and below it describing the transformation.
Live11 days
Five Below
A studio-shot product image of a cylindrical candy container against a plain white background. The container features a bright red cap molded into a smiling face and a label with the product name and flavor details. The image is clean and focused entirely on the product packaging.
Live11 days
Five Below
A fast-paced video showcases a variety of holiday-themed merchandise featuring popular characters like Snoopy and The Grinch on shelves at a retail store. The camera pans across different sections, highlighting items such as pajamas, plush toys, phone cases, and backpacks. Text overlays appear throughout the video to announce the availability of these items.
Live11 days
Five Below
A large, inflatable nutcracker stands on a snow-covered porch in front of a house decorated for the holidays. A green, stamp-shaped graphic in the top left corner features pink text highlighting the product's height. The brand name is displayed in a blue rectangle at the bottom right.
Live11 days
Five Below
A festive holiday scene features a variety of toys, games, and electronics arranged on a blue surface resembling a sports court. A small, lit Christmas tree stands in the background against a green wall. The brand logo is placed in the bottom right corner.
Live10 days
Five Below

Text Overlay, on 13 of its 30 ads

Counted over its 30 filed ads

Visual formats

Hooks it opens on

How Five Below makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Five Below's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Five Below advertises on Facebook and Instagram

The library holds 30 ads from Five Below in Retail / Marketplace, and 621 running on its Meta pages now. Its most common visual formats are Text Overlay (13 ads), Demo (7) and Headline (7). Its ads most often open on Direct address (3 ads), Question (3) and Aspirational (2) hooks. Its ads stay up a median 11 days, 0.8× the Retail / Marketplace median of 14 days.

Brands like Five Below

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about Five Below

Claude or ChatGPT searches its 30 ads here, reads them and answers with real creatives, each with how long it ran.

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