AdSwipeFile

Refreshed Nov 12, 2026

Klarna ads

The hooks, angles and offers behind Klarna’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Klarna’s Meta page
269
Median runHow long its ads stay up
15 days
Against Finance / FintechNiche median 20 days
0.8×

The messages Klarna keeps paying for

Same idea, new creatives

  • “Do parrots know what they're saying?”

    2 ads
    Klarna ad: “Do parrots know what they're saying?”Klarna ad: “Do parrots know what they're saying?”

    Running since Oct 2026.

  • “Ist Fußball eigentlich wirklich wie Schach?”

    2 ads

    Running since Oct 2026.

How Klarna builds them

47 ads

What Klarna's ads are made of, row by row.

Free with an account.

Longest running

All 47

The Klarna ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

47 ads

Ask your agent about these ads
A clean, off-white background features a large, bold, dark-colored headline about earning cashback on debit purchases. Below the headline, smaller text explains the 1% cashback offer and the free trial period. A studio-shot image of a black debit card with pink accents is centered in the lower half of the frame. A small disclaimer is printed at the very bottom of the image.
Active · 31 days
Klarna
A dark, underwater scene features two fish swimming near the surface with bubbles rising. Large white text asks a humorous question about whether fish get thirsty. Below this, smaller text suggests managing finances with the brand to clear one's mind, followed by the brand name in large pink letters.
Active · 29 days
Klarna
The video opens with a serene tropical island scene. Text overlays ask if the viewer's partner would survive on a desert island. Below this, smaller text offers a solution for managing finances smartly with Klarna, freeing up one's mind for other things. The Klarna logo is prominently displayed at the bottom in large pink letters.
Active · 29 days
Klarna
The ad features a fluffy ginger cat sitting on a cat tree, looking unimpressed. The background is a dark, draped curtain. Bold white text asks, "Do cats see you as family or just staff?" Below this, smaller white text reads, "Stay on top of your money so you can think about, well, anything else." The Klarna logo is prominently displayed in pink at the bottom. The overall impression is one of a humorous, relatable question about pet ownership, linked to financial management.
Active · 29 days
Klarna
A fluffy cat sits regally on a cat tree, looking unimpressed. The text overlay asks, "Do cats see you as family or just staff?" Below this, it says, "Stay on top of your money so you can think about, well, anything else." The Klarna logo is prominently displayed, followed by a disclaimer about the app and UK residents only.
Active · 29 daysVideo
Klarna
A green parrot sits on a pink perch against a dark green curtain background. Large white text at the top asks a question about whether parrots understand their own speech. Below this, smaller white text suggests managing finances with Klarna to free up mental space. The brand name Klarna is printed in large pink letters at the bottom.
Active · 29 days
Klarna
The creative features a high-angle, illustrated view of a small, lush tropical island surrounded by clear blue water. A small pink inflatable boat is beached on the white sand. Large white text is overlaid on the sky and water, posing a question about a partner's survival skills, followed by a statement about managing finances with the brand.
Active · 29 days
Klarna
A studio shot features a ginger cat sitting on a scratching post against a brown curtain backdrop. Large white text is overlaid at the top, asking a humorous question about whether cats view their owners as family or staff. The brand name is printed in large pink letters at the bottom, with a smaller explanatory sentence about managing finances placed between the headline and the brand name.
Active · 29 days
Klarna
A studio-shot image features a ginger cat with a pink collar sitting on a cat tree against a brown curtain backdrop. The cat has a judgmental expression. Large white text is overlaid at the top, followed by smaller white text and the pink Klarna logo in the center. A small disclaimer is printed at the bottom.
Active · 29 days
Klarna
The image shows a tropical desert island with palm trees and a small pink boat on the sand, surrounded by blue ocean. Large white text asks a question about a husband's survival skills. Below this, smaller text suggests staying on top of money to focus on other things, followed by the brand name in large pink letters.
Active · 29 days
Klarna
The ad features a green parrot perched on a pink stand against a dark green curtain backdrop. Large white text asks, "Do parrots know what they're saying?" Below this, smaller white text reads, "Stay on top of your money so you can think about, well, anything else." The Klarna logo is prominently displayed in pink, followed by smaller text explaining the Klarna App's function and age restrictions.
Active · 29 days
Klarna
A vibrant green parrot sits perched on a pink stand against a dark green curtain background. Large white text at the top poses a question about whether parrots understand their own speech. Below this, smaller text explains the benefit of managing finances with the brand to free up mental space. The brand name is displayed in large pink letters at the bottom.
Active · 29 days
Klarna
A digital illustration depicts a tropical beach with palm trees and a small pink inflatable boat resting on the sand. Large white text is overlaid on the ocean portion of the image, posing a question about a partner's survival skills. Below this, smaller text suggests managing finances to have a clear mind, followed by the brand name in large pink letters at the bottom.
Active · 29 days
Klarna
A green parrot sits on a pink perch against a dark green curtain background. Large white text asks a question about parrots, followed by a smaller sentence about managing money. The brand name Klarna is printed in large pink letters below the text, with a small disclaimer at the bottom.
Active · 29 days
Klarna
The video opens with a dark, underwater scene and the text "Do fish ever get thirsty?" superimposed. After a few seconds, two fish swim into view. The text "Stay on top of your money so you can think about, well, anything else." appears, followed by the Klarna logo in large pink letters. A disclaimer about the Klarna App and UK residents is at the bottom.
Active · 29 days
Klarna
The video displays a large, fluffy cat sitting on a scratching post. The text "Sehen Katzen dich als Familie oder nur als Personal?" is displayed prominently at the top. Below this, smaller text reads "Regle deine Finanzen smart mit Klarna und hab den Kopf frei für ... na ja, eben alles andere." The Klarna logo is shown at the bottom in large pink letters. The overall impression is a humorous and attention-grabbing question related to personal finance.
Active · 29 days
Klarna
A deep-sea image shows two salmon swimming underwater with bubbles rising. Large white text asks a question about fish, followed by smaller text about managing money. The Klarna brand name is printed in large pink letters at the bottom, with a small disclaimer below it.
Active · 29 days
Klarna
The ad opens with a large, bold question about parrots speaking, featuring a close-up of a green parrot perched on a pink stand against a dark green, textured background. Below the question, smaller text offers advice on managing money. The Klarna logo is prominently displayed in large pink letters at the bottom, with a disclaimer about the app and UK residents.
Active · 27 daysVideo
Klarna
A man in a brown sweater sits at a table, resting his chin on his hand while looking upward in thought. He holds a bottle of hot sauce in his other hand. The brand name Klarna is printed in large pink letters across the center of the image.
Active · 17 days
Klarna
A man sits at a table in a restaurant booth, resting his chin on his hand while looking upward in thought. He holds a bottle of hot sauce in his other hand. The brand name Klarna is printed in large, bold pink letters vertically along the left side of the image.
Active · 17 days
Klarna

How Klarna makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Klarna's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Klarna advertises on Facebook and Instagram

The library holds 47 ads from Klarna in Finance / Fintech, and 269 running on its Meta pages now. Its most common visual formats are Text Overlay (34 ads), Lifestyle Image (23) and Illustration (4). Its ads most often open on Question (32 ads), Explainer (3) and Contrast (2) hooks. Its ads stay up a median 15 days, 0.8× the Finance / Fintech median of 20 days.

Brands like Klarna

Klarna by format

Klarna by hook

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