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Refreshed Nov 12, 2026

Matsato ads

The hooks, angles and offers behind Matsato’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Matsato’s Meta page
674
Median runHow long its ads stay up
1 day
Against Home / GardenNiche median 16 days
0.1×

The messages Matsato keeps paying for

Same idea, new creatives

  • “WE JUST GOT FUCKED OVER”

    2 ads
    Matsato ad: “WE JUST GOT FUCKED OVER”Matsato ad: “WE JUST GOT FUCKED OVER”

    Running since Oct 2026.

  • “NOBODY BELIEVED ME AT FIRST BUT NOW EVERYONE WANTS ONE”

    2 ads

    Running since Nov 2026.

How Matsato builds them

50 ads

What Matsato's ads are made of, row by row.

Free with an account.

Longest running

All 50

The Matsato ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

50 ads

Ask your agent about these ads
This video showcases a high-quality Japanese-style kitchen knife through various demonstrations of its sharpness and versatility. It features close-up shots of the knife cutting through different foods, including meat, vegetables, and paper, as well as clips of customers using the product. The ad emphasizes the knife's durability and craftsmanship, using text overlays to highlight key features and the current discount offer.
Active · 452 daysVideo
Matsato
This static ad features four Japanese-style kitchen knives arranged against a light blue background. A yellow starburst graphic highlights a 70% discount, and bold black text at the top announces a Black Friday sale. The brand name is centered at the bottom.
Active · 361 days
Matsato
A studio-lit product shot of a single kitchen knife standing upright on a wooden block against a dark background. Large white text at the top declares it the perfect gift, followed by an orange banner highlighting a Black Friday discount. Lines point from the knife to four key features, including its grip, craftsmanship, precision, and sharpness.
Active · 361 days
Matsato
This video features a series of quick cuts showing a high-quality kitchen knife in action, slicing through various foods like tomatoes, meat, and vegetables. The video includes shots of the knife being forged in a workshop, a customer unboxing the product, and a screen recording of the checkout process. Text overlays appear throughout the video, highlighting the product's features and the current Black Friday offer.
Active · 361 days
Matsato
This video features a high-quality kitchen knife being used to slice various foods like tomatoes, meat, and vegetables with ease. It includes shots of the knife being forged in a workshop, a customer's testimonial about a missed order, and a direct address to the viewer. The video uses text overlays to highlight the product's features and the current promotional offer.
Active · 361 days
Matsato
This static ad features a comparison between a single knife and a set of four knives against a yellow background with star graphics. The central text 'VS' separates the top knife from the bottom group of four. Two red circular badges display pricing information for the different quantities.
Active · 106 days
Matsato
This video features a man demonstrating a kitchen knife by cutting various foods like tomatoes, meat, and herbs. The video includes text overlays highlighting a promotional offer and product features. The creative uses a fast-paced, montage-style editing approach to showcase the knife's sharpness and versatility in a kitchen setting.
Active · 64 daysVideo
Matsato
This video features a man demonstrating a kitchen knife by slicing through various foods like meat, tomatoes, and vegetables. The footage includes close-ups of the knife's sharp edge and its performance compared to other knives. The video ends with a call to action to purchase the knife at a discounted price.
Active · 64 daysVideo
Matsato
A static image features five distinct kitchen knives arranged in a fan shape against a light green background. A prominent blue circular badge in the upper left corner displays a discount offer. Text at the top addresses the viewer directly, while text at the bottom provides a discount code and instructions for checkout.
Active · 45 days
Matsato
A man with a beard stands in a parking lot and tells a story about a cabin rental company that ordered thousands of knives, only to have their order cancelled after being bought out. The video cuts between the man speaking to the camera and footage of the knives in a warehouse, the forging process, and demonstrations of the knife cutting through various foods. The ad concludes with the man offering a discount on the remaining stock.
Active · 41 days
Matsato
A man with a beard stands in a warehouse filled with boxes of knives, explaining how a large order was cancelled after a company buyout. He then shows the knives in detail, demonstrating their sharpness by cutting through paper, tomatoes, and raw chicken. The video concludes with the man in a parking lot, reiterating the offer and encouraging viewers to shop.
Active · 39 daysVideo
Matsato
This video tells the story of a knife brand facing a financial crisis due to bank regulations, leading them to sell their stock at a deep discount. It features the founder explaining the situation in a warehouse, interspersed with close-up shots of the knives in use, showing their sharpness and design. The video concludes with a direct offer to purchase the knives at a significant price reduction.
Active · 32 daysVideo
Matsato
This video features a creator demonstrating the sharpness and quality of a Japanese-style kitchen knife. The creator compares the knife to his previous, more expensive set, showcasing its ability to slice through various foods like tomatoes, steak, and herbs with ease. The video includes close-up shots of the knife's design, including a finger hole, and highlights its manufacturing process. The ad concludes with a promotional offer for a bundle of knives.
Active · 30 daysVideo
Matsato
A split-screen image shows a hand holding three high-quality Japanese-style knives on the left, contrasted with a collection of worn-out, mismatched knives on a wooden surface on the right. Dotted lines and text labels point to the features of the new knives, highlighting their sharpness and performance. The headline at the top contrasts the new set with the old ones.
Active · 21 days
Matsato
A close-up, high-angle shot of a textured, Japanese-style kitchen knife resting on a dark, slate-like surface. Bold white text at the top announces a final sale, while red and black graphic banners overlay the image to highlight a 70% discount and an additional 10% off with a provided code. The product is the central focus, showcasing its unique blade design and wooden handle.
Active · 21 days
Matsato
This video features a high-quality kitchen knife being used to slice various foods, including raw fish, meat, and pineapple. The footage alternates between close-ups of the knife in action, shots of the manufacturing process, and a person demonstrating the knife's sharpness. The video uses a narrative style to explain the product's origin and quality, with text overlays throughout.
Active · 18 daysVideo
Matsato
This video features a founder explaining a business crisis that led to a massive discount on their hand-forged kitchen knives. The creative uses a mix of warehouse footage, product close-ups, and demonstrations of the knife cutting various foods. Text overlays emphasize the urgency of the situation and the product's features.
Active · 18 daysVideo
Matsato
This video features a series of quick cuts showing a high-performance kitchen knife being tested in various ways, including cutting through meat, vegetables, and fruit. The footage includes shots of the knife being forged by hand, as well as several people demonstrating its sharpness. Text overlays appear throughout the video to highlight the product's features and the current promotional offer.
Active · 18 daysVideo
Matsato
A video ad for a kitchen knife brand, featuring a founder explaining a business pivot. The creative shows the founder in a warehouse, demonstrating the product's sharpness on various foods, and explaining why he is selling returned inventory directly to customers. The hook uses a statistic about men using dull knives.
Active · 18 daysVideo
Matsato
A high-quality studio photograph of a Japanese-style kitchen knife with a wooden handle and a hammered metal blade, resting on a textured stone surface. Large red and black text is overlaid on the image, inviting serious home cooks to test the product. The lighting creates soft, angled shadows across the background.
Active · 17 days
Matsato

How Matsato makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Matsato's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Matsato advertises on Facebook and Instagram

The library holds 50 ads from Matsato in Home / Garden, and 674 running on its Meta pages now. Its most common visual formats are Demo (33 ads), Text Overlay (26) and Cinematic B-Roll (18). Its ads most often open on Bold claim (11 ads), Storytelling (9) and Curiosity (7) hooks. Its ads stay up a median 1 day, 0.1× the Home / Garden median of 16 days.

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