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MilaniBeauty / Personal Care

Milani ads: 35 winning Facebook and Instagram ads

Every Milani ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 258 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
133
Median run
21 days
Against Beauty / Personal Care’s 18-day median
1.2×
In the library: 11 statics, 24 videos
35 ads
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Longest run

Longest run: 258 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Milani ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

35 ads

This video showcases a bronzer product through a series of artistic, cinematic shots. It features close-ups of the product's texture, a woman applying the bronzer to her face in a natural outdoor setting, and the product displayed on a stone pedestal. The ad uses a poetic, voiceover-led narrative to emphasize the quality and warmth of the product.
Live258 days
Milani
This video features a series of artistic, cinematic shots showcasing a baked blush product. It includes close-ups of a model applying the makeup, vibrant natural imagery like flowers and fruit, and the product itself displayed on a stone pedestal. The creative uses a poetic voiceover to describe the product's qualities.
Live258 days
Milani
This video features a model applying bronzer in a warm, outdoor setting, intercut with close-up shots of the product's texture and natural landscapes. The creative highlights the bronzer's appearance and quality through artistic, cinematic visuals. It concludes with a product shot on a stone pedestal against a sunset-colored background.
Live258 days
Milani
This video showcases a setting spray product through a series of polished, cinematic shots. It features a woman in an outdoor setting, interspersed with close-ups of the product bottle and its ingredients, including watermelon. The video highlights the product's benefits, such as its waterproof and sweatproof qualities, and concludes with a brand-focused message about its formulation.
Live196 days
Milani
A setting spray bottle is shown on a rock against a blue background. A woman is then seen outdoors, walking through hanging white fabric, with close-ups of her face and the product. The video ends with the product bottle being sprayed, with text highlighting its long-wear benefits.
Live196 days
Milani
This video features a series of close-up shots of a mascara wand being applied to eyelashes, interspersed with shots of a model posing with flowers. The product is shown in a studio setting with dramatic lighting. The video concludes with a product shot and the brand name displayed on screen.
Live101 days
Milani
A short, polished video showcasing a volumizing tubing mascara. The ad features close-up shots of the mascara wand, the product packaging, and a model applying the product to her eyelashes. The video uses soft, warm lighting and transitions between product shots and the model's face to highlight the product's effect.
Live101 days
Milani
This video showcases a mascara product through a series of polished, cinematic close-ups. It alternates between shots of the product itself, a model applying the mascara, and macro views of the brush and lashes. Text overlays appear throughout, highlighting product features and benefits, while a voiceover narrates the brand's message.
Live101 days
Milani
A setting spray bottle is shown on a rock against a blue background. A woman is then seen outdoors, sitting on a rock near white sheets hanging on a clothesline, with close-ups of her face showing her makeup. The video ends with the product bottle again, with text overlays highlighting the product's benefits.
Live98 days
Milani
This video features a model demonstrating a mascara product. It opens with close-up shots of the model's face and eyes, followed by a product shot. The video uses text overlays to highlight the product's benefits, such as volume and length, and concludes with a final shot of the product.
Live94 days
Milani
A model with dark hair poses against a blue background, then applies mascara to her lashes in a close-up shot. The video features quick cuts between the model, the product, and abstract shots of light on water. The text on screen highlights the benefits of the mascara, ending with the product name.
Live94 days
Milani
A product-focused video showcasing a setting spray. It features cinematic shots of the product on a rock, a model applying the spray outdoors, and close-ups of ingredients like watermelon. Text overlays highlight the product's benefits, such as its waterproof and sweatproof properties, and its key ingredients.
Live92 days
Milani
A studio-lit product shot of a foundation and concealer bottle against a plain white background. A large, thick smear of the liquid makeup product is displayed behind the bottle, showing its texture and shade. The bottle is centered, with its label clearly visible.
Live41 days
Milani
A top-down studio shot shows two round compacts of baked blush against a light background, with swatches of the product colors visible at the top. A blue circular badge indicates the product is a 2026 Byrdie Beauty Award winner. Text below the products highlights the product name and its status as a top-rated item, followed by a description of its finish.
Live26 days
Milani
A close-up shot shows a hand holding a bottle of setting spray, which is actively misting. To the right, a red circular award badge is displayed above the product name and a bold headline announcing the product as an award-winning setting spray. The background is a soft, neutral tone.
Live26 days
Milani
A studio-lit product image shows seven compacts of baked blush stacked in a pyramid formation against a light beige background. A blue circular award badge is positioned to the right of the stack. Text is centered above the products, highlighting the product category, a price-based claim, and a mention of an award.
Live26 days
Milani
A hand holds a pink mascara tube against a plain, light-colored background. The mascara wand is pulled out, showing a smear of product. A badge indicating a beauty award is visible on the left side, and text describing the product's benefits is displayed at the top.
Live26 days
Milani
A studio-lit product shot of a foundation and concealer bottle centered against a plain white background. A thick, textured smear of the product's dark brown shade is visible behind the bottle, highlighting its consistency and color. The bottle features clear branding and product information printed on its front.
Live21 days
Milani
A close-up shot of a person's eye with long, fanned-out lashes being applied with a mascara wand. In the upper left corner, a black badge displays a magazine beauty award. Below the image, a beige section lists the product name and its primary benefits in clean, black text.
Live18 days
Milani
A static product shot of several blush compacts stacked on a marble surface, with text overlaying the top of the frame. A circular award badge is positioned to the right of the products, highlighting a beauty award. The creative focuses on the product range and its recognition.
Live17 days
Milani

Model Shot, on 13 of its 35 ads

Counted over its 35 filed ads

Visual formats

Hooks it opens on

How Milani makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Milani's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Milani advertises on Facebook and Instagram

The library holds 35 ads from Milani in Beauty / Personal Care, and 133 running on its Meta pages now. Its most common visual formats are Model Shot (13 ads), Cinematic B-Roll (11) and Certification Badge (10). Its ads most often open on Authority (6 ads), Bold claim (4) and Belief (3) hooks. Its ads stay up a median 21 days, 1.2× the Beauty / Personal Care median of 18 days.

Brands like Milani

Other Beauty / Personal Care brands filed in the library.

All Beauty / Personal Care ads

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Claude or ChatGPT searches its 35 ads here, reads them and answers with real creatives, each with how long it ran.

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