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NationwideFinance / Fintech

Nationwide ads: 45 winning Facebook and Instagram ads

Every Nationwide ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 300 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
86
Median run
34 days
Against Finance / Fintech’s 15-day median
2.3×
In the library: 19 statics, 3 carousels, 23 videos
45 ads
Ask Claude about Nationwide (opens Claude in a new tab)Meta Ad Library page of Nationwide (opens in a new tab)

Longest run

Longest run: 300 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Nationwide ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

45 ads

A blue graphic with white text and a brand logo in the bottom right corner. The text highlights the flexibility of a long-term care benefit, using checkmark icons to emphasize two key features. The design is clean and professional, focusing entirely on the written message.
Live300 days
Nationwide
A man in an orange sweater smiles while talking to someone off-camera in a bright office setting. Large dark blue text is overlaid on the left side of the image, celebrating a professional partnership. A company logo is positioned in the top left corner.
Live186 days
Nationwide
A man sits at a desk in an office, using a projector to show a video of a couple talking to a financial advisor. He speaks to the advisor, who is sitting across from him, about the benefits of a financial tool. The video on the projector screen shows the couple smiling, and the man highlights how the tool helps address retirement worries.
Live132 days
Nationwide
Two men sit at a conference table in an office, discussing financial strategies while watching a presentation on a large screen. One man, a celebrity, explains how the brand's tools help save time, while the other man listens and practices a pen transfer. The video uses a professional office setting and a lighthearted tone to showcase the brand's legacy planning tools.
Live132 days
Nationwide
Two men sit at a conference table in an office, one of whom is Peyton Manning, discussing financial strategies while watching a presentation on a large screen. The video uses a humorous tone, transitioning from a professional discussion about wealth transfer tools to a lighthearted moment where one man practices a pen-spinning trick. The brand logo and name appear throughout the video, and the ad concludes with the brand's signature jingle.
Live132 days
Nationwide
Two people sit at a conference table, watching a projection of a financial advisor meeting with a couple. The man at the table speaks about a financial tool that helps save time and address retirement worries. The video cuts between the people at the table and the projection screen, ending with the brand logo.
Live127 days
Nationwide
Two men sit at a conference table, watching a presentation on a projector screen. The video features a humorous interaction where one man demonstrates a smooth pen transfer, playing on the concept of wealth transfer. The brand logo and text appear throughout the video to highlight their financial planning tools.
Live126 days
Nationwide
A professional financial advisor in a suit sits on a sofa with an older couple, reviewing documents together. The advisor gestures towards the paperwork while the couple looks on with focused expressions. The scene is bright and set in a living room, conveying a sense of professional guidance and financial planning.
Live105 days
Nationwide
A split-composition image shows an older couple sitting on a couch in a living room, looking concerned while reviewing documents with a professional in a suit. The bottom half of the image is a solid blue block containing white text and a brand logo. The text addresses the challenge of managing client health care concerns through financial planning.
Live105 days
Nationwide
This animated video explains the benefits of long-term care insurance. It features various scenes of older adults in different care settings, such as at home or in a facility, with text overlays highlighting the coverage options. The video concludes with a call to action to visit the brand's website for more information.
Live103 days
Nationwide
A professional financial advisor in a suit sits on a sofa in a living room, speaking with an older couple. The couple looks concerned while reviewing documents on a coffee table. The brand logo is placed in the bottom right corner.
Live101 days
Nationwide
A professional athlete and her parents share a candid conversation in a home kitchen while preparing a meal together. The video features close-up shots of them talking, looking at old family photos, and cooking, interspersed with scenes of them looking out over a marina. The ad focuses on the importance of family support and planning for the future, specifically mentioning long-term care and life insurance as practical ways to care for loved ones.
Live42 days
Nationwide
A professional athlete and her parents spend time together in a kitchen and on a balcony, sharing memories and discussing the importance of planning for the future. The video features candid, warm footage of the family cooking and looking out at a marina. Text overlays appear throughout, highlighting their conversation about long-term care and life insurance.
Live42 days
Nationwide
A man stands on a ladder in a stadium tunnel, painting a sign that reads 'Insurance and Financial Services'. He is dressed in casual clothes and is focused on his work. The scene is bright and open, with the football field visible in the background.
Live35 days
Nationwide
A man stands on a ladder in a stadium tunnel, painting a sign that reads 'Insurance and Financial Services'. He is dressed in casual clothes and works with a brush and a bucket of blue paint. The scene is shot from behind him, showing the stadium field in the background.
Live35 days
Nationwide
A woman sits in the driver's seat of a car, looking out the window. Below the image, a large blue area contains text stating the brand's ranking for customer satisfaction. Three award trophies from JD Power are displayed at the bottom, alongside the brand logo.
Live34 days
Nationwide
A man in a light blue sweater kneels in a basement, installing a smart device onto a water pipe. A yellow arrow points from the text below up to the device being installed. The bottom half of the image is a solid blue background containing the brand logo and a headline about offering smart devices to prevent damage.
Live34 days
Nationwide
A solid blue background features white text centered in the frame. The words 'protect' and 'specialized' are circled in yellow, with 'protection' underlined in yellow. The brand logo is positioned in the bottom right corner.
Live34 days
Nationwide
A blue background features a large block of white text centered in the frame, with key phrases underlined in yellow. Below the text, three identical silver award trophies are displayed, each featuring a black circular badge with gold text. The brand logo is positioned in the bottom right corner.
Live34 days
Nationwide
A blue background features a centered headline about an insurance program, with three JD Power award trophies displayed at the bottom left. The brand logo is positioned in the bottom right corner. The overall design is clean and professional, using the brand's signature blue color.
Live34 days
Nationwide

Lifestyle Image, on 15 of its 45 ads

Counted over its 45 filed ads

Visual formats

Hooks it opens on

How Nationwide makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Nationwide's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Nationwide advertises on Facebook and Instagram

The library holds 45 ads from Nationwide in Finance / Fintech, and 86 running on its Meta pages now. Its most common visual formats are Lifestyle Image (15 ads), Cinematic B-Roll (13) and Headline (13). Its ads most often open on Authority (7 ads), Direct address (6) and Belief (5) hooks. Its ads stay up a median 34 days, 2.3× the Finance / Fintech median of 15 days.

Brands like Nationwide

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

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