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Old SpiceBeauty / Personal Care

Old Spice ads: 37 winning Facebook and Instagram ads

Every Old Spice ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 46 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
366
Median run
12 days
Against Beauty / Personal Care’s 18-day median
0.7×
In the library: 8 statics, 29 videos
37 ads
Ask Claude about Old Spice (opens Claude in a new tab)Meta Ad Library page of Old Spice (opens in a new tab)

Longest run

Longest run: 46 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Old Spice ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

37 ads

A man stands on a tropical beach, applying deodorant to his underarm while a fish floats in the water nearby. The scene is stylized with a giant coconut and palm tree in the background. Text appears on screen to identify the product and its scent, and the video concludes with a product shot showing two sticks of deodorant.
Live46 days
Old Spice
A man and a woman act out a dramatic, cinematic-style cologne commercial on a beach at sunset. The man runs towards the woman, professing his love, and she asks him to prove it. He then presents a bottle of shampoo as if it were a ring, and they embrace. The video ends with a product shot on a dark red background.
Live46 days
Old Spice
A man stands on a tropical beach, applying deodorant to his underarm while a talking fish watches. The background is a vibrant, illustrated island scene with a large coconut and palm trees. Text appears on screen to identify the product and its benefits, ending with a shot of two deodorant sticks.
Live46 days
Old Spice
A man tries to cuddle his wife after mowing the lawn, but she rejects him because he is covered in grass clippings. He then uses a 2-in-1 shampoo and conditioner to clean up and get his swagger back. The video ends with the couple cuddling on the couch and a final product shot with text.
Live46 days
Old Spice
A man in a red bathrobe speaks directly to the camera, comparing his hair's scent to expensive cologne. He demonstrates the product in a shower setting and then rides a toy horse to emphasize his point. The video ends with a product shot against a dark red background.
Live46 days
Old Spice
A man in an astronaut suit floats in space and holds up a stick of deodorant featuring a video game character. The scene then transitions to a dark background with a collection of the brand's products and the movie title displayed. The video ends with the man floating in space again.
Live46 days
Old Spice
A video filmed in a store aisle shows a person walking toward a shelf stocked with a two-pack of body wash. The person picks up the product to show its front and back labels, highlighting the brand and its features. The video ends with a shot of the product on the shelf with a price tag visible.
Live23 days
Old Spice
A 3D animated product shot of a deodorant stick placed on a sandy beach with palm trees and a sunset background. Coconuts fall from the sky and bounce off the product. Text appears on screen to highlight the product's scent profile and vibe.
Live17 days
Old Spice
A man in a red blazer stands behind a wooden desk, presenting deodorant sticks to the camera. He gestures enthusiastically while a sign behind him displays a freshness claim. The video cuts to a close-up of the product against a blurred background.
Live17 days
Old Spice
A man in a gym stands covered in red sweatbands wrapped around his body. He holds a deodorant stick and speaks to the camera, questioning the need for sweatbands before rejecting them. The final scene shows the product on a red background with text about its freshness.
Live17 days
Old Spice
A man in a classical painting frame is being painted by an artist, holding a deodorant stick as if it were a prop. The scene then cuts to a product shot of the deodorant and body wash against a tropical beach background. The ad uses a humorous, artistic premise to introduce the product's scent and long-lasting freshness.
Live17 days
Old Spice
A man in a blue shirt paints a portrait of a shirtless man wearing a flower crown, who is holding a deodorant stick. The painting comes to life as the artist paints, with the subject moving and interacting with the product. The scene transitions to a studio shot of the deodorant and body wash products against a tropical background.
Live16 days
Old Spice
A comedic video shows a wedding ceremony interrupted by a man in a tropical shirt who objects to the marriage. The bride leaves the groom for the man, who reveals he uses a specific deodorant to smell fresh. The scene shifts to a beach where the couple dances, highlighting the product's scent and benefits.
Live15 days
Old Spice
A man in a red blazer sits at a wooden table, presenting deodorant sticks. He gestures toward the products while text appears on screen highlighting the brand and its freshness benefits. The video ends with a close-up of the product against a clean background.
Live14 days
Old Spice
A studio shot features a deodorant stick and a body wash bottle placed on a red surface, each positioned behind a small microphone. The products are centered against a solid blue background. Text appears above the products, followed by brand and retailer logos.
Live13 days
Old Spice
A man stands in front of a plain background, holding a deodorant stick. As he speaks, the scene transitions to him on a beach, with his body partially overlaid with a tropical landscape. The video concludes with a product shot of the deodorant and body wash, accompanied by text highlighting the product's benefits.
Live12 days
Old Spice
This video features a holiday-themed product collection, showcasing a body wash and deodorant set against a festive pine branch background. A nutcracker character appears, followed by a final shot of the products on a red tiled surface with snow. The ad highlights the seasonal scent and branding.
Live12 days
Old Spice
A man dressed as a ship captain stands on the deck of a boat, wearing only a towel and a captain's hat. An octopus tentacle rises from the side of the ship, holding a stick of deodorant. The man speaks to the camera while the tentacle presents the product.
Live12 days
Old Spice
A man with tattooed arms works in a pottery studio, mixing clay and throwing a pot on a wheel. He humorously loses his deodorant stick in a bucket of clay and then in the kiln. He then crafts a custom ceramic holder for the product, demonstrating its use as a solution for keeping his deodorant accessible.
Live12 days
Old Spice
This video features a seasonal body wash and deodorant set against a snowy, festive background. A muscular, animated snowman character appears, flexing and holding a mint leaf, before the scene transitions to a product shot of the items on a red-tiled surface. The ad uses bold, festive text to announce the limited-edition collection.
Live12 days
Old Spice

Text Overlay, on 12 of its 37 ads

Counted over its 37 filed ads

Visual formats

Hooks it opens on

How Old Spice makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Old Spice's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Old Spice advertises on Facebook and Instagram

The library holds 37 ads from Old Spice in Beauty / Personal Care, and 366 running on its Meta pages now. Its most common visual formats are Text Overlay (12 ads), Skit (11) and Headline (7). Its ads most often open on Bold claim (8 ads), Direct address (6) and Relatability (4) hooks. Its ads stay up a median 12 days, 0.7× the Beauty / Personal Care median of 18 days.

Brands like Old Spice

Other Beauty / Personal Care brands filed in the library.

All Beauty / Personal Care ads

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