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OrangetheorySports / Outdoor

Orangetheory ads: 34 winning Facebook and Instagram ads

Every Orangetheory ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 124 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
42
Median run
20 days
Against Sports / Outdoor’s 15-day median
1.3×
In the library: 25 statics, 2 carousels, 7 videos
34 ads
Ask Claude about Orangetheory (opens Claude in a new tab)Meta Ad Library page of Orangetheory (opens in a new tab)

Longest run

Longest run: 124 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Orangetheory ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

A group of three people in a gym setting are flexing their arms towards the camera, smiling. The gym features orange lighting, treadmills, and a screen displaying workout data. Large white text is overlaid on the image, inviting the viewer to try a free class.
Live124 days
Orangetheory
A group of three smiling women in athletic wear stand together in a gym setting. Large white text is overlaid in the center of the image, followed by a smaller orange line of text and a tiny disclaimer at the bottom.
Live117 days
Orangetheory
A group of three smiling women in athletic wear stand together in a gym setting. The image features the brand logo at the top, followed by a bold offer and a tagline. Small print at the bottom clarifies the offer terms.
Live117 days
Orangetheory
A group of three people, including a coach wearing a headset, stand in a gym flexing their arms in a celebratory pose. Large white text is overlaid in the center of the image, inviting the viewer to try a class. The background shows gym equipment and a performance tracking screen.
Live109 days
Orangetheory
A group of three people, including a fitness instructor wearing a headset microphone, stand in a gym setting and flex their arms toward the camera. The image features a large, bold headline offering a free class, followed by a smaller sub-headline highlighting expert guidance. The brand logo is positioned at the top center of the frame.
Live101 days
Orangetheory
A black and white action photograph shows people in a gym setting performing a rope exercise. An orange header bar at the top contains white text. Large white text is overlaid in the center of the image, announcing new classes.
Live89 days
Orangetheory
A black and white action shot shows a group of people in a gym setting pulling heavy ropes during a fitness competition. An orange banner at the top identifies the program, while bold white text in the center announces the new training classes. The overall composition highlights the intensity and community aspect of the training.
Live77 days
Orangetheory
A black background features bold white and orange text announcing the arrival of new training classes. The top of the image has an orange bar with white text, while the center displays the main announcement in large, clear typography. At the bottom, two brand logos are presented side-by-side, followed by a small disclaimer about participating studios.
Live63 days
Orangetheory
A dark-themed graphic advertisement with an orange header bar. The text announces the arrival of new training classes and offers the first session for free. The brand logos are positioned at the bottom.
Live63 days
Orangetheory
This video shows a montage of various people working out in a gym setting, including rowing, lifting weights, and doing lunges. The footage is fast-paced and energetic, featuring coaches guiding members. Text overlays appear throughout the video, starting with a hook about stopping the guesswork in fitness and ending with a money-back guarantee offer.
Live26 days
Orangetheory
This carousel ad features six cards showcasing people training in a gym setting, with a coach guiding them. Each card displays a large headline and a sub-headline over a high-quality photo of gym equipment or workout activity. The creative highlights the brand's partnership with a fitness competition and offers a free first class to potential members.
Live21 days
Orangetheory
A vibrant orange background features a single open jar of pickles in the center, with its lid lying beside it. Large, bold white text is layered over the image, with the word 'BITCH' prominently displayed behind the jar. The brand logo is positioned at the bottom center of the frame.
Live21 days
Orangetheory
The creative is a split-screen image featuring two distinct scenes of people rowing. The top panel shows people training in a gym setting with the brand logo, while the bottom panel shows a large group of people competing in a rowing race. The text 'Train Here' is overlaid on the top image, and 'PR There' is overlaid on the bottom image.
Live21 days
Orangetheory
A collage of black-and-white and color photographs showing people performing various gym exercises like rowing, lifting weights, and pulling ropes. A central orange banner displays the brand name and partnership logo. Large white text centered over the main image acts as the hook.
Live21 days
Orangetheory
A woman in a gym setting is smiling and waving while walking on a treadmill. The image features bold text overlaid in the center, promoting a membership discount for the remainder of the year. The overall tone is energetic and encouraging.
Live20 days
Orangetheory
This video features a fast-paced montage of people working out in a gym, including rowing, lifting weights, and using suspension trainers. A coach is shown encouraging the group. Text overlays appear throughout the video to deliver the message, starting with a contrast between waiting for the new year and taking action now.
Live20 days
Orangetheory
This video features a montage of people working out in a gym setting, alternating between training sessions and competitive fitness events. The footage shows various exercises like rowing, lifting, and pulling, with text overlays appearing throughout. The ad highlights the connection between the training facility and the performance results achieved in competition.
Live20 days
Orangetheory
A clean, minimalist graphic on a light cream background features the brand logo at the top. Large, bold black text declares that a stronger year starts now, with the word now highlighted in orange. Below this, a promotional offer is presented in smaller black text, followed by fine print at the bottom.
Live20 days
Orangetheory
A clean, off-white graphic features bold black text announcing a stronger year ahead. The word 'now' is highlighted in orange, emphasizing immediate action. A promotional offer for a discount is placed below the main headline, with small print terms at the bottom.
Live20 days
Orangetheory
This video shows a montage of people training in a gym, performing exercises like rowing, running on treadmills, and lifting weights. The footage is fast-paced and energetic, with text overlays appearing throughout to highlight the training program. The video ends with a call to action to book a free class.
Live20 days
Orangetheory

Headline, on 26 of its 34 ads

Counted over its 34 filed ads

Visual formats

Hooks it opens on

How Orangetheory makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Orangetheory's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Orangetheory advertises on Facebook and Instagram

The library holds 34 ads from Orangetheory in Sports / Outdoor, and 42 running on its Meta pages now. Its most common visual formats are Headline (26 ads), Lifestyle Image (16) and Branded Asset (7). Its ads most often open on Aspirational (5 ads), Bold claim (5) and Contrast (4) hooks. Its ads stay up a median 20 days, 1.3× the Sports / Outdoor median of 15 days.

Brands like Orangetheory

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about Orangetheory

Claude or ChatGPT searches its 34 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8