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Paula's Choice ads

The hooks, angles and offers behind Paula's Choice’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
240 days
Visual formats
Hook tactics
Niche
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Three bottles of Paula's Choice 2% BHA Liquid Exfoliant are shown in a close-up shot against a light grey background. The bottles are black with white text. The text on the bottles highlights "EXFOLIATE", "PAULA'S CHOICE", "SKIN PERFECTING 2% BHA Liquid Exfoliant", and "SALICYLIC ACID". The main text overlay on the image reads "Natychmiastowy blask" (Instant radiance) in a blue oval, followed by "Już od 49 zł + darmowa dostawa" (From 49 PLN + free delivery) in large black font.
Ran 240 days
Paula's Choice
Three bottles of Paula's Choice 2% BHA Liquid Exfoliant are shown in a close-up shot against a light grey background. The bottles are black with white text. The text on the bottles reads "EXFOLIATE" and "PAULA'S CHOICE SKIN PERFECTING 2% BHA Liquid Exfoliant". Above the bottles, the Paula's Choice logo is visible, along with the text "Natychmiastowy blask" (Instant glow) in a blue rounded rectangle. Below this, the main text reads "Już od 49 zł + darmowa dostawa" (From 49 zł + free delivery).
Ran 202 days
Paula's Choice
Multiple bottles of Paula's Choice 2% BHA Liquid Exfoliant are shown in a dynamic, angled composition against a light grey background. The main bottle in the foreground is in focus, displaying product details like "SKIN PERFECTING 2% BHA Liquid Exfoliant" and "SALICYLIC ACID." Text overlays on the image announce "2% BHA LIQUID EXFOLIANT" and the price "Endast 149 kr" with "+ fri leverans" below it. The brand logo "PAULA'S CHOICE SKINCARE" is visible at the top.
Ran 179 days
Paula's Choice
The ad displays four Paula's Choice skincare products arranged in a row against a teal background. From left to right, they are: Perfectly Balanced Foaming Cleanser, SPF 50 5% Vitamin C Sheer Moisturizer, EXFOLIKATE SKIN PERFECTING 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant, and 10% Azelaic Acid Booster. Text overlays highlight the brand name and product details. The main text on the creative reads: "Shoppe deine Hautpflegeroutine mit 20% Rabatt + kostenlose Lieferung," which translates to "Shop your skincare routine with 20% off + free delivery."
Ran 176 days
Paula's Choice
A close-up shot focuses on a person's lips, which are being touched by a pink applicator from a Paula's Choice product. The lips appear glossy and hydrated. White text overlays the image, asking "Lèvres sèches et fines ?" (Dry and thin lips?) and then stating "Repulpez et hydratez intensément vos lèvres grâce au Baume Brillant Peptides Pro-Collagène" (Plump and intensely hydrate your lips with the Pro-Collagen Peptide Gloss Balm).
Ran 175 days
Paula's Choice
A hand holds a dark grey bottle of Paula's Choice 2% BHA Liquid Exfoliant against a light grey background. The bottle has white text that reads "EXFOLIATE" vertically on the left side and "PAULA'S CHOICE" horizontally near the top. Below that, it lists "SKIN PERFECTING 2% BHA Liquid Exfoliant" and "SALICYLIC ACID". Bullet points highlight benefits like "UNCLOGS & SHRINKS ENLARGED PORES", "SMOOTHS & EVENS SKIN TONE", and "LIGHTWEIGHT LIQUID ABSORBS QUICKLY". The bottom of the bottle shows "118 ml / 4 fl. oz.".
Ran 174 days
Paula's Choice
A hand holds a dark grey bottle of Paula's Choice 2% BHA Liquid Exfoliant against a light grey background. The bottle has white text that reads "EXFOLIATE" vertically on the left side and "PAULA'S CHOICE SKIN PERFECTING 2% BHA Liquid Exfoliant SALICYLIC ACID All Skin Types" horizontally. Bullet points list benefits: "UNCLOGS & SHRINKS ENLARGED PORES", "SMOOTHS & EVENS SKIN TONE", and "LIGHTWEIGHT LIQUID ABSORBS QUICKLY". The volume "118 ml / 4 fl. oz." is at the bottom.
Ran 173 days
Paula's Choice
A product shot of Paula's Choice 2% BHA Liquid Exfoliant is shown against a white background. The bottle is black with white text. Text overlays on the left side of the image read "A soli 12€" (For only 12€) and "+ Spedizione gratuita" (+ Free Shipping). The product's label states "SKIN PERFECTING 2% BHA Liquid Exfoliant" and lists benefits such as unclogging and shrinking enlarged pores, and smoothing and evening skin tone. The overall presentation highlights a promotional offer for the skincare product.
Ran 158 days
Paula's Choice
The ad features multiple bottles of Paula's Choice 2% BHA Liquid Exfoliant arranged dynamically against a grey gradient background. The main bottle in the center is in focus, displaying product details like 'SKIN PERFECTING 2% BHA Liquid Exfoliant' and benefits such as 'UNCLOGS & SHRINKS ENLARGED PORES' and 'SMOOTHS & EVENS SKIN TONE'. The text '2 % BHA EXFOLIANTE LÍQUIDO TAMAÑO DE VIAJE' is prominently displayed in teal, followed by the offer 'Ahora por 12€ + Envío Gratis' in bold black and white text.
Ran 119 days
Paula's Choice
A close-up shot shows a hand holding a purple bottle of Paula's Choice skincare. The pump is pressed, dispensing a pink serum onto the palm of the other hand. The background is a gradient of purple. Large white text on the upper portion of the image reads "FUTURE PROOF YOUR SKIN" with smaller Polish text below that translates to "Strengthen your skin and take care of its healthy appearance for longer" and "LEARN MORE".
Ran 118 days
Paula's Choice
A close-up profile shot of a woman with her hair pulled back, looking to the left. She has light skin with freckles and some blemishes. She is wearing a white ribbed sweater. White text overlays the bottom left of the image, and the same text appears as the hook. The text explains the benefits of an exfoliating product, stating it deeply cleans pores, reduces blemishes, and brightens skin.
Ran 100 days
Paula's Choice
A close-up shot of a blue tube of Paula's Choice Super-Light Daily Defense Broad Spectrum SPF 30. A drop of the product, a light beige liquid, is shown dripping from the nozzle. The text on the tube lists benefits like "WITH ANTIOXIDANTS + RESVERATROL" and "SILKY LOTION MATTIFIES WITH A SHEER TINT & HELPS PREVENT UV DAMAGE & SIGNS OF AGING." Below the product, large Dutch text asks, "Altijd een glimmende huid?" (Always a shiny skin?). Further text states, "De RESIST SPF 30 absorbeert overtollig talg voor een matte finish" (The RESIST SPF 30 absorbs excess oil for a matte finish). A teal button at the bottom reads "SHOPPEN" (SHOP).
Ran 81 days
Paula's Choice
Multiple bottles of Paula's Choice 2% BHA Liquid Exfoliant are shown in a dynamic, angled composition against a light grey background. The central bottle is in focus, displaying product details like 'SKIN PERFECTING 2% BHA Liquid Exfoliant' and benefits such as 'UNCLOGS & SHRINKS ENLARGED PORES' and 'SMOOTHS & EVENS SKIN TONE'. The headline text 'LOTION EXFOLIANTE 2 % BHA' is prominently displayed in teal, followed by the offer '12 € seulement' in large, bold black font, with '+ livraison offerte' below it. The brand logo 'PAULA'S CHOICE SKINCARE' is visible at the top.
Ran 77 days
Paula's Choice
The creative features multiple bottles of Paula's Choice 2% BHA Liquid Exfoliant arranged dynamically against a soft grey background. The main bottle in the foreground is in focus, displaying its label with product details. Overlay text in teal and dark grey announces the product name, price (Nu € 14), and free shipping. The overall impression is a clean, product-focused advertisement highlighting a popular skincare item.
Ran 59 days
Paula's Choice
A product shot of Paula's Choice 2% BHA Liquid Exfoliant is shown against a light grey background with a circular shadow. The text overlay asks "STRUGGLING WITH BREAKOUTS? MEET OUR #1 BESTSELLER". Below this, it announces "NOW JUST £12 + free delivery". The product bottle is black with white text detailing its benefits, including "UNCLOGS & SHRINKS ENLARGED PORES", "SMOOTHS & EVENS SKIN TONE", and "LIGHTWEIGHT LIQUID ABSORBS QUICKLY".
Ran 58 days
Paula's Choice
Multiple bottles of Paula's Choice 2% BHA Liquid Exfoliant are shown in a dynamic, angled composition against a light grey background. The central bottle is in focus, displaying its label which details the product's benefits such as unclogging and shrinking enlarged pores, and smoothing skin tone. Overlay text in teal and dark grey announces "2% BHA LIQUID PEELING" and "Nur 12€ + gratis Versand", highlighting the product and a special offer.
Ran 58 days
Paula's Choice
A close-up shot focuses on a woman's face, with glitter applied to her forehead and around her eyes, suggesting she is at a sporting event. Her hands are covering her mouth, and her nails are painted with a light blue color and designs resembling the Argentinian flag. A watermark in the lower right corner shows the Paula's Choice Skincare logo alongside the FIFA World Cup trophy and the text 'OFFICIAL SPONSOR'. The text overlay reads 'Being a football fan is tough on your skin.' This visual suggests the emotional intensity of supporting a sports team can impact one's skin.
Ran 45 days
Paula's Choice
A close-up shot focuses on a person's face, adorned with glitter on their forehead and eyelids, with their hands covering their mouth. The image features a watermark with the logos of Paula's Choice Skincare and FIFA, indicating an official sponsorship. The text overlay reads: "Fußball geht unter die Haut. Deswegen supporten wir deine Haut, während du dein Team anfeuerst." This translates to "Football gets under the skin. That's why we support your skin while you cheer on your team." The creative connects the emotional intensity of football fandom with skincare support.
Ran 45 days
Paula's Choice
Three Paula's Choice skincare products are displayed against a textured, light grey background resembling a soccer ball pattern. The products are the 'Exfoliate' 2% BHA Liquid Exfoliant, a pink pump bottle labeled 'Peptide Pro-Collagen Peptide Plumping Moisturizer', and a blue tube labeled 'Youth-Extending Daily Hydrating Fluid Broad Spectrum SPF 50'. The text 'PAULA'S CHOICE SKINCARE' appears at the top, with 'MEET YOUR SKIN'S DREAM TEAM' in large, bold letters below it. A dark button with 'DISCOVER MORE' is also visible. The FIFA World Cup trophy and logo are featured at the bottom, with the text 'OFFICIAL SPONSOR'.
Ran 35 days
Paula's Choice
A close-up shot of a woman's face, with text overlaying the image. The text reads "PAULA'S CHOICE SKINCARE" at the top, and "Tired skin? Dull complexion? Fine lines? We've got you! Explore our peptide collection." The woman has dark hair and is looking slightly off-camera with a subtle smile. The background is a plain, light grey. The overall impression is one of skincare and beauty.
Ran 32 days
Paula's Choice

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