AdSwipeFile

Refreshed Nov 12, 2026

Pfizer ads

The hooks, angles and offers behind Pfizer’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Pfizer’s Meta page
91
Median runHow long its ads stay up
81 days
Against HealthcareNiche median 21 days
3.9×

The messages Pfizer keeps paying for

Same idea, new creatives

  • “IN THE FIGHT AGAINST CANCER”

    3 ads
    Pfizer ad: “IN THE FIGHT AGAINST CANCER”Pfizer ad: “IN THE FIGHT AGAINST CANCER”Pfizer ad: “IN THE FIGHT AGAINST CANCER”

    Running since May 2026.

  • “Life's a game of inches”

    2 ads
    Pfizer ad: “Life's a game of inches”Pfizer ad: “Life's a game of inches”

    Running since Aug 2026.

How Pfizer builds them

15 ads

What Pfizer's ads are made of, row by row.

Free with an account.

Longest running

All 15

The Pfizer ads that ran longest.

Free with an account.

Niche
Format
Hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

15 ads

Ask your agent about these ads
This video features a montage of medical professionals in a hospital setting, followed by emotional scenes of patients celebrating milestones like birthdays and ringing a bell. The text overlays emphasize the impact of early diagnosis on patient outcomes. The ad concludes with a call to action for physicians to access a biomarker resource.
Active · 176 daysVideo
Pfizer
This video features a series of emotional, cinematic scenes showing patients and doctors in clinical and personal settings. The footage highlights the challenges of a cancer diagnosis, transitioning to scenes of support, medical consultation, and hopeful moments. Text overlays appear throughout to guide the viewer, and the ad concludes with a call to action to visit a resource website.
Active · 176 daysVideo
Pfizer
This video features a series of emotional, cinematic clips showing patients and doctors in clinical and personal settings. The scenes transition between a doctor's office, a patient washing their face, and patients embracing their loved ones. Text overlays appear throughout the video to convey the message, starting with the hook about a cancer diagnosis.
Active · 176 daysVideo
Pfizer
This video features a montage of medical professionals in a hospital setting and patients in their daily lives. The creative uses a series of quick cuts to show doctors reviewing scans and patients celebrating milestones like birthdays and recoveries. The hook appears as text on screen over footage of a doctor walking down a hospital hallway.
Active · 174 daysVideo
Pfizer
This video shows a series of quick, cinematic shots of doctors and patients in a hospital setting, highlighting the importance of biomarker testing. The scenes transition between doctors reviewing medical data, consulting with patients, and working in a lab. The text on screen emphasizes that every biomarker test, guideline, discovery, and conversation matters, concluding with a call to action for physicians to visit a resource website.
Active · 121 daysVideo
Pfizer
This video features a montage of emotional, cinematic scenes showing patients, medical staff, and researchers in various settings like hospitals and laboratories. The footage is overlaid with white text that highlights the brand's commitment to cancer research and patient care. The video concludes with a call to action to visit a website for more information.
Active · 81 daysVideo
Pfizer
This video features a montage of scenes showing patients and medical professionals in a clinical setting, highlighting research and development efforts in oncology. The creative uses text overlays to present statistics about the company's ongoing programs and molecular entities. The video concludes with a patient ringing a bell, symbolizing a milestone in their treatment journey, followed by a call to action to explore the company's oncology pipeline.
Active · 81 daysVideo
Pfizer
This video features a series of quick, cinematic shots showing healthcare professionals interacting with patients in a clinical setting. The scenes depict doctors and nurses providing support, comfort, and guidance to individuals undergoing cancer treatment. Text overlays appear throughout the video to highlight the brand's commitment to providing comprehensive resources beyond medical care.
Active · 81 daysVideo
Pfizer
This video features a series of quick, cinematic shots showing healthcare professionals interacting with patients in various clinical settings. The scenes highlight moments of care, support, and consultation, with white text overlays appearing throughout to emphasize the brand's commitment to patient resources. The ad concludes with a call to action directing viewers to a website for more information.
Active · 81 daysVideo
Pfizer
This video features a series of quick, cinematic shots showing patients in clinical settings, doctors consulting with patients, and laboratory researchers working with samples. The video highlights the company's commitment to oncology research through text overlays that appear over these scenes. It concludes with a patient ringing a bell and celebrating with others, followed by a call to action to visit their website.
Active · 80 daysVideo
Pfizer
This video features a montage of emotional scenes showing patients, healthcare workers, and researchers in clinical settings. The footage highlights moments of care, scientific discovery, and celebration, with text overlays emphasizing the brand's commitment to oncology research. The ad concludes with a call to action to visit a website for more information.
Active · 79 daysVideo
Pfizer
This video features a series of quick, cinematic shots showing patients in medical settings, doctors consulting with them, and medical equipment in use. The footage is interspersed with bold, white text overlays that highlight statistics about oncology trials. The video concludes with a call to action directing viewers to a website for more information.
Active · 79 daysVideo
Pfizer
This video features a series of cinematic shots showing patients in a hospital setting and researchers working in a laboratory. The ad uses emotional imagery of doctors and patients to highlight the company's commitment to oncology research. Text overlays appear throughout the video to communicate the brand's focus on cancer treatment and research investment.
Active · 78 daysVideo
Pfizer
This video features a dark, cinematic scene of a red muscle car driving down a foggy road at night. The text appears on screen in a clean, professional font, asking about the role of EZH2 in advanced prostate cancer. The final scene shifts to a close-up of a driver's hands on the steering wheel, wearing driving gloves with the EZH2 logo, prompting the viewer to learn more.
Active · 35 daysVideo
Pfizer
A soft-focus, warm-toned image shows two people holding white coffee cups in a cozy, blurred indoor setting. Centered text encourages the viewer to engage in everyday activities and conversations unrelated to their diagnosis. The brand logo is positioned near the bottom, with small legal text underneath.
Active · 25 days
Pfizer

How Pfizer makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Pfizer's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Pfizer advertises on Facebook and Instagram

The library holds 15 ads from Pfizer in Healthcare, and 91 running on its Meta pages now. Its most common visual formats are Text Overlay (14 ads) and Cinematic B-Roll (13). Its ads most often open on a Belief (13 ads) hook. Its ads stay up a median 81 days, 3.9× the Healthcare median of 21 days.

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