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Rare Beauty ads

The hooks, angles and offers behind Rare Beauty’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
221 days
Visual formats
Hook tactics
Niche
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A minimalist studio shot features a single bottle of Rare Beauty hydrating body lotion. The bottle is a muted rose color with a pump dispenser. The brand name 'Rare Beauty' is printed vertically on the bottle. Below the brand name, the text reads 'FIND COMFORT HYDRATING BODY LOTION LAIT CORPS HYDRATANT' and '8.45 fl. oz. / 250 ml'. The background is a soft, neutral beige, and a subtle shadow is cast by the bottle on the surface it rests upon.
Ran 221 days
Rare Beauty
A collection of Rare Beauty makeup products is displayed against a pink background. In the upper right corner, a circular graphic highlights a free deluxe sample of Soft Pinch blush with a purchase. The main text on the image reads "Rare Beauty" followed by "FREE SOFT PINCH BLUSH DELUXE SAMPLE with qualifying orders."
Ran 96 days
Rare Beauty
The creative features a "Rare Beauty" logo at the top, followed by "NEW RARE BEGINNINGS MINI EAU DE PARFUM SET". A circular graphic on the left displays "$38" with "$45 VALUE" below it. The main visual consists of a pear slice, a vanilla bean, and two bottles of Rare Beauty perfume, one small and one rollerball, set against a soft green and white gradient background. The text "Rare" and "eau de parfum" is visible on the smaller bottle.
Ran 86 days
Rare Beauty
A collection of Rare Beauty makeup products are arranged on a pink background. Text overlays read "Rare Beauty" and "10% OFF YOUR FIRST $30+ ORDER". A circular graphic in the top left corner also states "10% OFF". The products include a foundation bottle, two lip glosses, a powder compact, and a mascara tube. The overall aesthetic is clean and product-focused, highlighting the brand and the promotional offer.
Ran 86 days
Rare Beauty
A product shot of Rare Beauty's "New Rare Beginnings Mini Eau de Parfum Set." The set includes a rollerball perfume and a small jar of perfume, displayed alongside a sliced pear, a vanilla bean, and a white gardenia flower. Text overlays indicate the price as "$38" with a value of "$45 VALUE" in a circle on the left. The brand name "Rare Beauty" and the product name "NEW RARE BEGINNINGS MINI EAU DE PARFUM SET" are displayed at the top of the image.
Ran 85 days
Rare Beauty
The creative is a blurred, abstract image with text overlay. The top portion of the image is dark and out of focus, while the bottom portion is a warm, peachy skin tone that is also blurred. White text is overlaid on the skin tone portion, reading "the Rare Beauty perfume smells like...". The overall impression is soft and atmospheric, hinting at a sensory experience without revealing specific details.
Ran 81 days
Rare Beauty
A young woman with dark hair and makeup is holding a small, ornate perfume bottle. She is looking directly at the camera with a neutral expression. Text overlaid on the image reads "WEAR TEST: RARE BEAUTY PERFUME". The background is a softly lit room with sheer curtains and a hint of a mirror. The overall impression is a personal review or demonstration of the product's longevity and scent.
Ran 81 days
Rare Beauty
A young woman with brown, wavy hair and bangs is holding a small, round, clear glass bottle of perfume up to her right eye, obscuring it. She is smiling widely with her mouth open, looking directly at the camera. She is wearing a white collared shirt with lace detailing. White text overlaid on the top of the image reads: "Rare Beauty team, you did your big one with this."
Ran 80 days
Rare Beauty
The creative features a collection of Rare Beauty makeup products arranged on a soft pink background. Swirls of shimmering pink and purple product are artfully placed around the bottles. The text "Rare Beauty" is displayed prominently at the top, followed by "NEW HOLIDAY COLLECTION" below it. The overall aesthetic is elegant and festive, highlighting the new holiday makeup line.
Ran 49 days
Rare Beauty
Three tubes of Rare Beauty Fragrance Layering Balm are displayed on a gold tray against a marble background. The tubes are in shades of pink, beige, and white. The pink tube, which is closest to the viewer, has the brand name "Rare" and "FLORAL peony blossom" printed on it. Text overlays explain that the balms are designed to enhance fragrance and allow customization. The creative aims to explain the product's purpose and benefits.
Ran 47 days
Rare Beauty
A woman with dark hair and full makeup is holding three small, quilted pink bags with the Rare Beauty logo. She is puckering her lips and looking to the side. White text at the top of the image reads "NEW HOLIDAY COLLECTION". The Rare Beauty logo is also visible on the bags and in large white text across the bottom of the image.
Ran 47 days
Rare Beauty
A close-up shot of a person's lips and hand applying lipstick. The lipstick is a golden tube, and the person is applying a bright coral shade to their lips. Text overlay on the image reads "MIXING 8 SHADES OF RARE BEAUTY'S LIP OIL STICKS". The person's lips are partially colored, showing a gradient effect from the lipstick application.
Ran 47 days
Rare Beauty
A woman with dark hair pulled back is holding a white and gold tube of Rare Beauty Brow Harmony Flexible Lifting Gel up to her face. She is wearing a brown turtleneck. The text "Brows locked in. Crunchiness locked out. 🔒" is overlaid on the image. The product is shown in focus in the foreground, with the woman's face slightly blurred in the background.
Ran 46 days
Rare Beauty
A woman with long, dark, wavy hair is shown applying a brow gel to her eyebrows. She is holding the applicator wand and brushing the product through her brow hairs. The text overlay states, "Lift, tint, and set now all in one step." The woman is wearing a black top and has subtle makeup on. The overall impression is a demonstration of a beauty product.
Ran 46 days
Rare Beauty
A close-up shot of a woman with dark hair and bangs, wearing makeup, holding a small bottle of Rare Beauty blush. She is looking at the camera with her mouth slightly open. Text overlay on the bottom of the image reads "I'd wear Hope on a first date". The woman is wearing a delicate silver necklace with small bell charms. The overall impression is a personal recommendation for a makeup product.
Ran 40 days
Rare Beauty
A close-up shot shows a pile of caramel candies being drizzled with more caramel sauce. The text "Comment sentir comme ça :" is overlaid on the candies. The background is a soft pink gradient. The creative focuses on the rich texture and visual appeal of the caramel.
Ran 29 days
Rare Beauty
A split-screen video displays a "before" and "after" comparison of a woman's hair. The "before" image shows her hair looking less voluminous and somewhat flat, while the "after" image showcases significantly more volume and texture. The text "Avant" (Before) is overlaid on the left side, and "Après" (After) is overlaid on the right side, both in a yellow, serif font against a terracotta tile background.
Ran 29 days
Rare Beauty
Selena Gomez is shown holding a small, ornate jar of perfume up to her face. She is wearing a cream-colored sweater and large hoop earrings. Text overlaid on the image reads "Les notes du parfum gourmand de Rare Beauty :". The ad copy, "Comme Selena Gomez, créez votre signature olfactive avec Rare Eau de Parfum et les baumes parfumés Rare," directly addresses the viewer and encourages them to emulate Selena Gomez by creating their own scent signature with Rare Beauty products.
Ran 29 days
Rare Beauty
A female ballet dancer in pointe shoes and black pants is captured mid-pose on a dark stage, her arms extended. The background reveals the backstage area of a theater, with stairs, lighting equipment, and stacked materials. Overlayed text announces the new season and new stories, introducing a new scent for this stage.
Ran 25 days
Rare Beauty
A woman with dark hair pulled back is shown from the chest up, wearing a white robe. She is holding a small, white and gold tube product in her hands, bringing it closer to the camera. On-screen text in French asks, "The most underrated product from Rare Beauty?" The woman has makeup on and is looking slightly down and to the side with a soft expression.
Ran 20 days
Rare Beauty

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