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Refreshed Nov 12, 2026

Realtor.com ads

The hooks, angles and offers behind Realtor.com’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Realtor.com’s Meta page
281
Median runHow long its ads stay up
13 days
Against Real EstateNiche median 16 days
0.8×

How Realtor.com builds them

28 ads

What Realtor.com's ads are made of, row by row.

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Longest running

All 28

The Realtor.com ads that ran longest.

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28 ads

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The image shows a single-story, modern desert-style house with a light-colored stucco exterior and a flat roof. The house is surrounded by native desert landscaping, including grasses and cacti, under a clear blue sky. There is no text on the image.
Active · 157 days
Realtor.com
A digital rendering of a modern, single-story house with a flat roof and a neutral beige exterior. The house features a dark brown garage door and a matching front door, set against a clear blue sky with light clouds. The foreground includes a paved driveway and landscaped greenery with small bushes and rocks.
Active · 157 days
Realtor.com
A wide-angle, brightly lit photograph of a modern, open-concept kitchen and dining area. The space features white cabinetry, stainless steel appliances, a kitchen island with woven bar stools, and a dining table with tan leather chairs. The scene is staged to look like a clean, move-in-ready home.
Active · 157 days
Realtor.com
A digital rendering of a modern, single-story desert-style house sits under a clear blue sky. The house features a flat roof, beige stucco walls, and a covered entryway with dark wooden pillars. The surrounding landscape includes sparse desert vegetation, rocks, and small flowering bushes.
Active · 156 days
Realtor.com
A bright, sunny photograph of a two-story suburban house with a tan stucco exterior and a brown tiled roof. The house features a two-car garage, dark brown shutters, and a stone-accented entryway, set against a clear blue sky with lush green landscaping in the foreground.
Active · 156 days
Realtor.com
The image shows a modern, two-story suburban house with a light-colored stucco and stone facade. The house features a two-car garage, multiple windows, and a landscaped front yard with mulch and small shrubs. The sky is bright blue with scattered white clouds, suggesting a sunny day.
Active · 156 days
Realtor.com
A wide-angle shot of a modern, staged apartment living room and kitchen area. The living room features a grey sofa with teal pillows, a glass coffee table, and a geometric rug, while the kitchen in the background has dark cabinets and bar stools. The space is brightly lit with natural light streaming in from the left.
Active · 149 days
Realtor.com
A bright, modern kitchen with white cabinets, stainless steel appliances, and a kitchen island. An open magazine rests on the island countertop. The scene is clean and well-lit, showcasing a contemporary apartment interior.
Active · 148 days
Realtor.com
The image shows a two-story apartment complex with a balcony and grey exterior walls, surrounded by green bushes and trees. The scene is a standard exterior view of a residential building, typical of real estate listings. There is no text on the image itself.
Active · 148 days
Realtor.com
A wide-angle, eye-level photograph of a single-story suburban house with a green lawn in the foreground. The house features light-colored siding, teal-colored shutters, and a matching teal entryway. The sky is overcast, and there are trees on either side of the front yard.
Active · 80 days
Realtor.com
A wide-angle outdoor shot shows a gravel driveway leading to a small, pink single-story house. A large, rustic metal wagon wheel sits upright in the foreground on the gravel. The sky is clear and blue, and a wooden fence encloses the property.
Active · 80 days
Realtor.com
A high-angle, bright architectural rendering shows a modern apartment complex situated on a waterfront. The building features tan and red panels with large windows, overlooking a landscaped courtyard and a harbor with sailboats and a city skyline in the distance. The scene is bathed in clear, sunny daylight, suggesting a desirable urban living environment.
Active · 23 days
Realtor.com
A daytime shot of a beige, single-story manufactured home with a white porch and a carport. A white pickup truck is parked under the carport, and a black mailbox stands in the foreground on the grass. The scene is framed by a large, leafy tree on the left side, with a clear blue sky and some clouds above.
Active · 15 days
Realtor.com
A wide-angle interior shot of a kitchen in a residential home. The kitchen features dark wood cabinets, black appliances, and a tiled floor, with a view into an adjacent living area. There is no text on the image.
Active · 14 days
Realtor.com
The image shows a quiet, paved suburban road bordered by a dense line of mature green trees under a bright, clear sky. The scene is peaceful and empty, suggesting a residential area or a potential building site. There is no text or branding visible on the image itself, other than a small, faint watermark in the bottom right corner.
Active · 11 days
Realtor.com
A high-angle, wide-shot rendering of a modern apartment complex situated on a waterfront. The scene features a clear blue sky, a city skyline across the water, and landscaped outdoor spaces between the buildings. There is no text on the image itself.
Active · 11 days
Realtor.com
A static image with a solid, textured terracotta-colored background. Centered in the frame is a block of black, typewriter-style text that directly addresses a specific audience. The text highlights a common behavior of creating mood boards from real estate listings and offers a simpler alternative.
Active · 8 days
Realtor.com
A low-angle, upward-looking shot of a modern, glass-faced skyscraper in a city. The building dominates the frame against a clear blue sky, with smaller, older brick buildings visible at the base. There is no text on the image.
Active · 8 days
Realtor.com
A low-angle, eye-level photograph of a brick residential building in a city. The house has a small front yard enclosed by a chain-link fence and a low brick wall, with a yellow umbrella set up near the entrance. A watermark with a date and a real estate listing service name is visible in the bottom left corner.
Active · 8 days
Realtor.com
A high-angle, architectural rendering shows a modern apartment complex situated on a waterfront. The scene features a paved courtyard with landscaping and a view of a city skyline across the water. There is no text on the image itself.
Active · 8 days
Realtor.com

How Realtor.com makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Realtor.com's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Realtor.com advertises on Facebook and Instagram

The library holds 28 ads from Realtor.com in Real Estate, and 281 running on its Meta pages now. Its most common visual formats are Lifestyle Image (16 ads), Cinematic B-Roll (5) and Testimonial (4). Its ads most often open on Statistic (5 ads) and Demographic callout (2) hooks. Its ads stay up a median 13 days, 0.8× the Real Estate median of 16 days.

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