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Refreshed Nov 12, 2026

Saie ads

The hooks, angles and offers behind Saie’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Saie’s Meta page
80
Median runHow long its ads stay up
27 days
Against Beauty / Personal CareNiche median 19 days
1.4×

The messages Saie keeps paying for

Same idea, new creatives

  • “PLANET AWARE AT SEPHORA CLEAN”

    2 ads
    Saie ad: “PLANET AWARE AT SEPHORA CLEAN”Saie ad: “PLANET AWARE AT SEPHORA CLEAN”

    Running since Sep 2026.

How Saie builds them

26 ads

What Saie's ads are made of, row by row.

Free with an account.

Longest running

All 26

The Saie ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

26 ads

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A woman demonstrates how to use a liquid highlighter on her face in a series of close-up shots. She applies the product to her cheeks and temples, blending it into her skin to create a luminous finish. The video shows her using the product both before and after applying makeup, highlighting its versatility. The woman speaks directly to the camera, explaining the benefits of the product and how it achieves a natural glow.
Active · 81 daysVideo
Saie
A studio-lit product shot features a bottle of liquid blush with its applicator wand standing upright beside it. A soft, coral-colored swatch of the product is visible in the background. A circular green certification badge is placed in the bottom right corner.
Active · 52 days
Saie
A studio-shot image of a liquid blush product in a clear bottle with a black cap, positioned next to its applicator wand. Behind the bottle is a smear of the product's deep pink pigment. In the bottom right corner, a circular green certification badge indicates the product is planet-aware and clean at Sephora.
Active · 52 days
Saie
A woman demonstrates a trio of liquid blush products by applying them to her cheeks and blending them with a brush. She holds the product packaging and individual bottles while speaking to the camera, showcasing the different shades and their blendable texture. The video features close-up shots of the application process and the final look on her skin.
Active · 49 daysVideo
Saie
A hand holds a stack of three cosmetic product kits against a plain light background. To the right of the products, large elegant text announces the value proposition. The overall aesthetic is clean and minimalist, focusing on the product packaging.
Active · 42 days
Saie
A studio-lit product shot of a limited edition blush trio set centered against a soft purple gradient background. The image features the product box with three mini liquid blush bottles inside, accompanied by text detailing the set's name, its benefit, and a price bubble in the top right corner. The overall aesthetic is clean, polished, and gift-oriented.
Active · 42 days
Saie
A studio-lit product shot displays a red vanity case alongside three cosmetic bottles on a light grey background. A circular purple badge in the top right corner highlights the price and value. Below the products, bold black text introduces the set, followed by a descriptive subtitle.
Active · 35 days
Saie
A vertical static image features a bottle of liquid highlighter with a thick, shimmering gel dripping down its sides. To the left, bold black text announces the product's ease of use, followed by the product name and its availability at a major retailer. A red circular award badge is prominently displayed below the text, highlighting its recognition as a beauty award winner.
Active · 32 days
Saie
A creator in a bathrobe prepares for a photoshoot, showing her makeup application process. She talks to the camera about collaborating with the brand to create her perfect eyeshadow shade. The video transitions to her finished look, posing in a stylish outfit and holding the product.
Active · 29 daysVideo
Saie
A woman demonstrates applying a peach-toned eyeshadow to her eyelids using a brush. The video cuts to behind-the-scenes footage of her in a lab and working with a team to develop the product. She then shows a swatch of the eyeshadow on her hand and finishes by holding the product compact to the camera. The video is a personal testimonial from the founder about the product's development.
Active · 29 daysVideo
Saie
A close-up, top-down shot of a woman lying on a dark surface, holding a small round eyeshadow compact near her eye. She has a natural, glowing makeup look. The brand name is at the top, and a testimonial quote is printed in white text at the bottom.
Active · 29 days
Saie
A creator shares her experience developing a new eyeshadow shade with a beauty brand. She demonstrates the product's application on her eyelids and shows swatches on her arm, while also including behind-the-scenes footage of the development process in a lab. The video features the creator speaking directly to the camera about her journey to find the perfect shade.
Active · 29 daysVideo
Saie
A close-up portrait of a woman with blonde hair, eyes closed, showcasing a shimmery rose-gold eyeshadow. She holds a small, round compact of the eyeshadow near her eye. White text is overlaid at the bottom of the image.
Active · 28 days
Saie
A studio-lit product image shows a row of six small, frosted glass bottles of liquid blush standing on a thin glass shelf against a plain white background. One bottle is open, with its doe-foot applicator held upright to show the product's texture. The brand name is centered at the top, followed by a headline and a line of descriptive benefits.
Active · 25 days
Saie
A clean, editorial-style advertisement featuring a hand holding a translucent setting spray bottle against a neutral grey background. The top of the image displays the Vogue logo, followed by a headline about the product's reimagining and its specific 16-hour wear benefit. The overall aesthetic is minimalist and premium, focusing on the product's branding and key performance claim.
Active · 23 days
Saie
A studio-shot image of a cylindrical cosmetic bottle with a black cap, positioned vertically against a white background. Behind the bottle is a smear of the product's shimmery, light-toned gel texture. In the bottom right corner, a circular red badge displays the text 'Best of Beauty Allure The Beauty Expert 2025 Award Winner'.
Active · 16 days
Saie
A studio-lit product shot of a cylindrical cosmetic bottle with a black cap, positioned vertically in the center. Behind the bottle, a thick, textured smear of the product's light-toned, shimmery cream formula is visible. In the bottom right corner, a circular green badge with white text and a checkmark indicates the product is planet-aware and clean at Sephora.
Active · 16 days
Saie
A top-down studio shot shows a light-colored plastic tray containing travel essentials, including a red travel case, headphones, a passport, sunglasses, and small cosmetic items. The brand name is centered at the top, followed by a headline about packing and a discount, and a sub-headline describing the items as travel-friendly favorites. The overall aesthetic is clean, organized, and travel-focused.
Active · 14 days
Saie
A high-angle studio shot shows a brown leather vanity case sitting on a white textured surface. Beside the case are several small cosmetic product boxes and a bottle. Large white text is centered at the top of the image, announcing that a popular item is back in stock and available at a discount.
Active · 14 days
Saie
A top-down view of a light-colored plastic tray containing a red travel case, headphones, a passport, sunglasses, and various beauty products. The brand name is centered at the top, followed by a headline about travel essentials and a sub-headline announcing a discount on the travel case.
Active · 14 days
Saie

How Saie makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Saie's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Saie advertises on Facebook and Instagram

The library holds 26 ads from Saie in Beauty / Personal Care, and 80 running on its Meta pages now. Its most common visual formats are Headline (13 ads), Studio Shot (12) and UGC Selfie (7). Its ads most often open on Belief (4 ads), Direct address (4) and Authority (3) hooks. Its ads stay up a median 27 days, 1.4× the Beauty / Personal Care median of 19 days.

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