AdSwipeFile

Refreshed Nov 12, 2026

Lume ads

The hooks, angles and offers behind Lume’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Lume’s Meta page
314
Median runHow long its ads stay up
10 days
Against Beauty / Personal CareNiche median 20 days
0.5×

The messages Lume keeps paying for

Same idea, new creatives

  • “Cashmere Vanilla, Moonlight Amber, Spiced Sandalwood”

    3 ads
    Lume ad: “Cashmere Vanilla, Moonlight Amber, Spiced Sandalwood”Lume ad: “Cashmere Vanilla, Moonlight Amber, Spiced Sandalwood”Lume ad: “Cashmere Vanilla, Moonlight Amber, Spiced Sandalwood”

    Running since Sep 2026.

  • “$15 for deodorant +shipping??”

    2 ads
    Lume ad: “$15 for deodorant +shipping??”Lume ad: “$15 for deodorant +shipping??”

    Running since Sep 2026.

  • “Three New Scents”

    2 ads
    Lume ad: “Three New Scents”Lume ad: “Three New Scents”

    Running since Sep 2026.

How Lume builds them

53 ads

What Lume's ads are made of, row by row.

Free with an account.

Longest running

All 53

The Lume ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

53 ads

Ask your agent about these ads
A person opens a box containing several Lume deodorant products, then demonstrates the cream by applying it to their arm. The video features text overlays highlighting the product's benefits and a special offer. The creative uses a direct address to the viewer to question their current deodorant choice and present the product as a superior solution.
Active · 73 days
Lume
A studio-shot image displays a collection of four personal care products arranged in a row against a solid orange background. A circular sticker in the upper right corner highlights a discount offer. The brand name and product bundle title are centered at the top, while a benefit-focused tagline is positioned at the bottom.
Active · 73 days
Lume
A video shows a person opening a box containing various Lume deodorant products. The person then demonstrates the product by applying the cream to their skin and showing the different areas where it can be used. Text overlays highlight the product's benefits and the current promotional offer.
Active · 69 daysVideo
Lume
A studio-lit product shot displays three deodorant sticks arranged side-by-side on a marble surface. The background features soft-focus floral elements and ingredients like vanilla and amber. Large, bold text at the top announces the arrival of three new scents, with a small ribbon graphic indicating they are limited edition.
Active · 56 days
Lume
A studio-shot image displays three deodorant sticks arranged in a row against a clean, white background. Each stick is surrounded by its corresponding scent ingredients, such as vanilla beans, almonds, and cinnamon sticks. Bold text at the top announces the arrival of three new scents, with a secondary banner highlighting their limited-edition status.
Active · 56 days
Lume
A studio-lit product shot displays three deodorant sticks standing in a row on a marble surface. Each stick features a distinct color—brown, purple, and deep red—with printed labels detailing the scent and product benefits. Above the products, the names of the three scents are listed in elegant, colored typography, followed by a line announcing them as limited edition.
Active · 56 days
Lume
A studio-lit product shot displays three deodorant sticks arranged on a light surface, surrounded by vanilla beans, almonds, and cinnamon sticks. Large, bold text at the top announces the arrival of three new scents, followed by a banner emphasizing their limited-edition status. Each product container features clear branding and labels indicating their specific scent profiles.
Active · 56 days
Lume
A studio-lit product shot displays three deodorant sticks arranged in a row on a marble surface. Each stick features a different color and label, surrounded by small decorative elements like vanilla flowers and cinnamon sticks. Large, bold text at the top introduces a new limited edition scent trio.
Active · 53 days
Lume
A person's hands open a branded box containing several personal care products, including a tube of sweat control cream and a stick of deodorant. The person holds up each item to show it to the camera while explaining the contents of a special bundle deal. The video features text overlays highlighting the product's popularity and the details of the offer.
Active · 52 days
Lume
The image displays three deodorant sticks standing upright on a reflective surface against a dark, warm-toned background. Each stick is surrounded by ingredients corresponding to its scent, such as vanilla flowers, cinnamon sticks, and almonds. Large, bold white text at the top lists the scent names, followed by a smaller line announcing them as limited edition.
Active · 44 days
Lume
A studio-shot image displays a collection of four personal care products arranged in a row against a solid orange background. A white sticker in the top right corner highlights a promotional offer, and bold white text at the top and bottom frames the product lineup. The products are clearly labeled with their brand name and specific benefits.
Active · 44 days
Lume
The creative shows three deodorant sticks standing upright on a black marble surface against a draped brown fabric background. The products are arranged side-by-side, each featuring a different color label corresponding to its scent. Large white text at the top lists the three scent names, followed by a smaller line announcing them as limited edition.
Active · 43 days
Lume
A woman in a bathrobe and headband talks to the camera about a whole-body deodorant. She holds the product, demonstrates its clear application on her hand, and compares its scent to luxury perfumes. She then showcases a three-pack of limited-edition fall scents, encouraging viewers to stock up.
Active · 32 daysVideo
Lume
A woman speaks directly to the camera while holding a cardboard box containing three deodorant sticks. She expresses mock frustration about the product being sold as a bundle. She then showcases each deodorant stick individually, describing its scent and the inspiration behind it, while demonstrating how to apply the product to different parts of the body.
Active · 31 daysVideo
Lume
A hand unboxes a set of Lume body care products, showcasing the items one by one. The video features text overlays that list the product benefits and the contents of the bundle. The ad concludes with a shot of the full set inside the box.
Active · 22 days
Lume
A static image shows a Lume deodorant stick sitting on a white windowsill against a blue wall. To the left, a white social media comment box displays a user review praising the product as life-changing. The product packaging is bright orange and white, highlighting its 72-hour odor control and whole-body usage.
Active · 17 days
Lume
A split-screen background of peach and blue tiles features three product shots of deodorant sticks. The main headline sits at the top, followed by a discount offer and a call-to-action button. The products are positioned in the center, showcasing the brand and scent name.
Active · 16 days
Lume
A top-down, repeating pattern of multiple deodorant sticks in a deep red color, all featuring the same branding and scent label. Centered over the products is a white, rounded rectangular badge containing text that highlights a seasonal scent and a promotional offer. The overall aesthetic is clean, symmetrical, and product-focused.
Active · 16 days
Lume
The image displays three deodorant sticks arranged centrally against a vibrant orange background, surrounded by decorative elements like vanilla beans, cinnamon sticks, and amber-colored resin. A prominent white, cloud-shaped graphic sits below the products, featuring text that highlights a limited-edition collection and a special price for the set. The overall composition is clean and promotional, focusing on the product variety and the seasonal offer.
Active · 16 days
Lume
A creator speaks directly to the camera while holding and showcasing various deodorant sticks. She addresses a viewer's comment about the product's effectiveness, using the product as a prop throughout the video. The background is a simple, solid-colored wall, and the creator uses hand gestures to emphasize her points about the scents and benefits.
Active · 15 daysVideo
Lume

How Lume makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Lume's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Lume advertises on Facebook and Instagram

The library holds 53 ads from Lume in Beauty / Personal Care, and 314 running on its Meta pages now. Its most common visual formats are Studio Shot (16 ads), UGC Selfie (16) and Demo (14). Its ads most often open on Question (19 ads), Offer only (4) and Aspirational (3) hooks. Its ads stay up a median 10 days, 0.5× the Beauty / Personal Care median of 20 days.

Brands like Lume

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