AdSwipeFile

Refreshed Nov 12, 2026

Starbucks ads

The hooks, angles and offers behind Starbucks’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Starbucks’s Meta page
717
Median runHow long its ads stay up
3 days
Against Food / BeverageNiche median 19 days
0.2×

The messages Starbucks keeps paying for

Same idea, new creatives

  • “Reasons to treat the team”

    2 ads
    Starbucks ad: “Reasons to treat the team”Starbucks ad: “Reasons to treat the team”

    Running since Nov 2026.

  • “Braised Short Rib Grilled Cheese”

    2 ads
    Starbucks ad: “Braised Short Rib Grilled Cheese”Starbucks ad: “Braised Short Rib Grilled Cheese”

    Running since Nov 2026.

  • “It's finally PEPPERMINT MOCHA SEASON”

    2 ads
    Starbucks ad: “It's finally PEPPERMINT MOCHA SEASON”

    Running since Nov 2026.

How Starbucks builds them

36 ads

What Starbucks's ads are made of, row by row.

Free with an account.

Longest running

All 36

The Starbucks ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

36 ads

Ask your agent about these ads
A fast-paced, festive video showcases various holiday-themed coffee drinks being prepared and topped with whipped cream, sprinkles, and chocolate shavings. The camera captures close-up, mouth-watering shots of the beverages in branded holiday cups. The video emphasizes the seasonal nature of the drinks through its vibrant, celebratory visuals.
Active · 8 daysVideo
Starbucks
A person wraps a small gift card in festive paper and ribbon, turning it into a miniature present. The video shows the process from cutting the paper to tying the bow and hanging the finished gift on a Christmas tree. The text on screen introduces the activity.
Active · 8 days
Starbucks
A close-up shot shows a person's hand reaching toward a small green gift box tied with a striped ribbon, placed on a wooden table next to two red holiday-themed coffee cups topped with whipped cream. The text 'WARM UP WITH A CLASSIC' is centered at the top, and 'It’s Peppermint Mocha season' appears below it, both accented by small star graphics.
Active · 8 days
Starbucks
A flatlay of various holiday-themed Starbucks gift cards scattered on a deep red background. In the center, a white rectangular box features a comparison chart with two columns labeled 'What they say' and 'What they mean'. The left column contains the phrase 'you don't have to get me anything!!', while the right column contains the phrase 'get me a starbucks gift card, please!!'.
Active · 8 days
Starbucks
This video showcases various holiday-themed coffee drinks being prepared and served in festive cups. Close-up shots highlight whipped cream, toppings, and the seasonal cup designs. The video aims to build brand excitement for the holiday season.
Active · 8 daysVideo
Starbucks
A close-up studio shot of a clear plastic cup filled with a bright green drink containing red popping pearls. The cup is decorated with festive holiday graphics like bows and mistletoe. Text is overlaid on the image to highlight the new product and its flavor profile.
Active · 8 days
Starbucks
A flatlay of various holiday-themed gift cards scattered on a deep red velvet background. In the center, a white rectangular box features a comparison chart titled 'What they say' and 'What they mean'. The text humorously translates a polite refusal of gifts into a specific request for the brand's gift card.
Active · 8 days
Starbucks
A flatlay photograph on a deep red surface features various Starbucks holiday-themed items, including coffee cups, gift cards, and a snowman cookie. Text is scattered around the items, providing reasons to treat a team. The headline at the top introduces the theme of rewarding colleagues during the holiday season.
Active · 8 days
Starbucks
This video showcases a series of close-up shots of festive holiday-themed coffee drinks being prepared and served. The footage highlights whipped cream, toppings, and the branded holiday cup, emphasizing the seasonal aesthetic. The video concludes with a shot of the cup being held, focusing on the brand's holiday design.
Active · 8 daysVideo
Starbucks
A close-up shot shows two hands pulling apart a grilled cheese sandwich on a white plate. A red holiday-themed coffee cup sits in the background. Text labels point to specific ingredients and features of the sandwich, with a large headline at the top naming the product.
Active · 7 days
Starbucks
A person in a tan coat holds a cardboard carrier filled with three holiday-themed coffee cups and several gift cards. The video is a static shot of the person's torso and the drinks. Text on the screen identifies the scene as a POV of being the office Santa.
Active · 7 daysVideo
Starbucks
A flatlay shot on a deep red background features a holiday-themed Starbucks cup, several gift cards, and holiday cookies. The headline at the top introduces reasons to treat the team, with various text annotations pointing to the items to explain why they deserve a reward. The scene is decorated with a gold ornament and a striped ribbon.
Active · 7 days
Starbucks
A close-up shot shows two hands pulling apart a grilled cheese sandwich, revealing the melted cheese and short rib filling inside. A red holiday-themed coffee cup stands in the background. Text labels point to the sandwich's ingredients, and a large headline introduces the new menu item.
Active · 6 days
Starbucks
A video showing a young woman dancing in a studio, followed by a close-up of a phone screen displaying a doctor's appointment reminder. The scene then transitions to the same woman working as a barista at a Starbucks, wearing a green apron. Text overlays highlight the health benefits offered to employees, and the ad concludes with the woman smiling while working.
Active · 3 daysVideo
Starbucks
A short video showcasing a Starbucks employee working in a cafe. The footage features close-up shots of coffee preparation and the employee smiling while wearing a green apron. Text overlays highlight the health benefits offered to employees.
Active · 3 daysVideo
Starbucks
A Starbucks employee shares her personal experience with the company's tuition coverage program. She speaks directly to the camera while working in a store, explaining how the benefit has helped her pursue her education. Text overlays highlight the program's key features, and the video concludes with the brand's logo.
Active · 3 daysVideo
Starbucks
This video shows Starbucks employees working in a cafe, smiling and preparing drinks. The text on screen highlights the health benefits available to both full-time and part-time partners. The ad concludes with the company logo.
Active · 3 daysVideo
Starbucks
A Starbucks employee shares her personal story about how the company's tuition coverage program has helped her pursue her education. The video features the employee working in a cafe, talking directly to the camera, and showing the product. Text overlays highlight the key benefits of the program throughout the video.
Active · 3 daysVideo
Starbucks
A Starbucks employee shares her personal story about how the company's tuition coverage program has helped her pursue her education. She speaks directly to the camera while working in a cafe, with text overlays highlighting the program's benefits. The video concludes with a branded screen.
Active · 3 daysVideo
Starbucks
A Starbucks employee in a green apron speaks directly to the camera about her experience with the company's tuition coverage program. The video features text overlays highlighting the benefit of debt-free education for employees. The employee is shown in a store setting, smiling and holding a branded coffee cup.
Active · 3 daysVideo
Starbucks

How Starbucks makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Starbucks's ads are built from: who is in frame, the words, the structure, the top format and hook.

Card needed, $0 today. Cancel within 7 days, pay nothing.

How Starbucks advertises on Facebook and Instagram

The library holds 36 ads from Starbucks in Food / Beverage, and 717 running on its Meta pages now. Its most common visual formats are Text Overlay (21 ads), Cinematic B-Roll (16) and Testimonial (6). Its ads most often open on Relatability (10 ads), Belief (5) and Bold claim (3) hooks. Its ads stay up a median 3 days, 0.2× the Food / Beverage median of 19 days.

Brands like Starbucks

Starbucks by format

Starbucks by hook

Niche