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Talkspace ads

The hooks, angles and offers behind Talkspace’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fitness / Wellness 20
Top formats
Updated
Oct 31, 2026
Longest run
401 days
Visual formats
Hook tactics
Niche
Format
Hook1 selected
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A young woman with long dark hair, wearing a white cable-knit sweater, is shown in a medium shot. She is looking slightly off-camera with a gentle smile. Overlaid on the image is a light blue speech bubble containing a quote attributed to "Bree, Talkspace Member." The quote reads, "I started Talkspace because I found out they take my insurance..." The background appears to be an urban street scene with a metal fence.
Ran 401 days
Talkspace
The creative contrasts short-term value with lasting value. The top section lists items that $10 can buy, such as half a movie ticket, coffee and a bagel, a manicure, or a beer, accompanied by an image of a bagel and coffee. The bottom section, on a bright yellow background, states that $10 is the average insurance copay for a therapy session with a licensed therapist. The final part of the image shows a woman lying on a yellow couch, looking at her phone.
Ran 401 days
Talkspace
A receipt-style graphic is overlaid on a blurred background of a cafe. The graphic displays "Your tab for therapy with Talkspace" in large text. Below this, it states "Your copay could be as low as $0" and "Average copay $10*". A disclaimer at the bottom reads "Copays represented are averages for Talkspace members."
Ran 401 days
Talkspace
The top half of the creative features the Talkspace logo and a quote from a customer named William. The quote reads, "This app is great. The first therapist I had did a great job, and I look forward to every session. Tricare covers all of it." Below the quote is a photograph of a soldier in uniform embracing his wife and baby in front of an American flag. The soldier is smiling and holding his family close.
Ran 388 days
Talkspace
A medium shot of a young woman with long, light brown hair, wearing a pink ribbed sweater. She is outdoors with a blurred background of a field and a clear blue sky. White text is overlaid on the image. The top line reads "Therapy" in large, bold, white sans-serif font. Below her chin, the text continues with "backed by science" in the same font style.
Ran 332 days
Talkspace
A cozy scene shows a person holding a mug of coffee, with a small, fluffy dog resting on a couch in the background. Text overlaid on the mug reads: "It's okay to not be okay. Therapy provides a safe space to explore and heal." The overall impression is one of comfort, self-care, and the gentle encouragement to seek mental health support.
Ran 318 days
Talkspace
A woman with curly brown hair is shown from the chest up, looking slightly down and to the side. She is wearing a white sleeveless top. The background is blurred, with a large green plant visible on the right. White text is overlaid on the image, starting with "POV: You realize you're basically paying for therapy without using it because virtual therapy is covered by your insurance."
Ran 298 days
Talkspace
The image shows two people walking away from the camera on a beach at sunset. White text is overlaid on the image. The main headline reads "Affordable things that feel luxurious." Below this, a list of items is presented: "Long walks with good friends," "Using the good dishes & cloth napkins," "A great novel in hardcover," and "A therapist you can text any time."
Ran 292 days
Talkspace
The creative shows a close-up of a person holding a smartphone. The phone screen displays a social media feed with a video of a woman sitting in a chair. Overlaid on the video are the words "Doomscrolling self-soothing" in large white text. The phone screen also shows a headline about "SJM JUST DROPPED TWO RELEASE DATES ON CALL HER DADDY!" and a caption that reads "Screaming, crying, throwing up!". The person holding the phone is wearing a bright green knitted sweater.
Ran 208 days
Talkspace
A close-up shot of a woman with dark hair and a pink collared shirt is shown. She is wearing a gold headband and a delicate necklace. Text overlays the image, detailing the services offered by Talkspace, including video appointments with licensed psychiatric providers for evaluations, diagnoses, and prescriptions. It also mentions that therapy and psychiatry services are covered by most major insurance plans.
Ran 195 days
Talkspace
A woman is shown from behind, packing boxes in a stairwell. On-screen text reads "Talkspace tricare members". The hook states, "I am a firm believer and advocate for military families needing more resources available when it comes to mental health." The creative focuses on the personal experience of the creator and the availability of mental health resources for military families.
Ran 191 days
Talkspace
A woman with blonde hair is looking at the camera and smiling. A black timer overlay shows 04:47.28 with 'Lap' and 'Stop' buttons. Below the timer, text reads 'and 47 seconds to become a member and'. The background features a circular logo with text. The overall impression is a personal message from a creator about a service.
Ran 185 days
Talkspace
Two young girls stand on a sidewalk, facing away from the camera, waving. The girl on the left wears a white t-shirt and black pants, while the girl on the right wears a white t-shirt and pink shorts. A black car drives down the street behind them, with houses and trees in the background. The text "We go through deployments" is overlaid on the image in a light blue box. The overall scene evokes a sense of farewell or anticipation related to military life.
Ran 179 days
Talkspace
The creative is a text-only ad with a dark teal background. The Talkspace logo is displayed in white at the top center of the screen. Below the logo, the words "Talkspace therapy" are written in a stylized, white, serif font, centered on the screen. The text is the primary focus of the ad, with no other visual elements present.
Ran 177 days
Talkspace
A man in a military uniform stands outside with a large duffel bag, talking to a woman in a green t-shirt and jeans. The background shows a residential yard with trees and a house. Text overlays the image, stating that it's normal for teens to experience big emotions, especially in military families, and that Talkspace therapy is covered by TRICARE for teens aged 13 and up, offering messaging and live video sessions.
Ran 174 days
Talkspace
The image shows the lower legs and feet of two people sitting on the edge of a boat, with their feet dangling over the bright blue, sun-dappled water. Yellow text is overlaid on the image, reading: "Rich in life because I've got all this plus a therapist I can text any time." The creative focuses on the feeling of contentment and the accessibility of mental health support.
Ran 156 days
Talkspace
A woman with blonde hair is sitting on a bed, looking directly at the camera with a neutral expression. She is wearing a white zip-up hoodie and black leggings. The background shows a glimpse of a kitchen area and a living space. Text overlays the image, stating that TRICARE covers Talkspace therapy and prescriptions, offering fast support with an average $0 copay for military members and their families. It also mentions that spouses and teen dependents aged 13 and older do not need a referral and can sign up online.
Ran 136 days
Talkspace
A woman with her hair in a bun, wearing a peach-colored shirt and white pants, sits outdoors with a laptop on her lap. She looks down at the screen. White text overlays the image, reading: "Slack ping. Calendar blocked. Therapy session confirmed. This is just how I run my mornings now." The scene suggests a modern approach to self-care and work-life balance.
Ran 103 days
Talkspace
The image shows a serene ocean sunset with waves gently rolling onto a sandy beach. Overlayed on the image is text that reads: "You can't control how hard it's been. You can control what you do next. Therapy's covered. Most members pay $0." The text suggests a message of empowerment and accessibility for mental health services.
Ran 102 days
Talkspace
A person with dreadlocks, sunglasses, and a black leather vest stands in front of a fruit stand. They are adorned with multiple rings, bracelets, and necklaces. White text overlaid on the image reads "the friend that just started therapy". The overall aesthetic is edgy and urban, with the text suggesting a personal transformation or journey.
Ran 86 days
Talkspace

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