AdSwipeFile

Refreshed Nov 12, 2026

Turo ads

The hooks, angles and offers behind Turo’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Turo’s Meta page
721
Median runHow long its ads stay up
15 days
Against Travel / Travel AccessoriesNiche median 30 days
0.5×

The messages Turo keeps paying for

Same idea, new creatives

  • “So... I let Reddit pick my rental car, and honestly, I'm kind of impressed”

    2 ads
    Turo ad: “So... I let Reddit pick my rental car, and honestly, I'm kind of impressed”Turo ad: “So... I let Reddit pick my rental car, and honestly, I'm kind of impressed”

    Running since Jan 2026.

  • “Rent a we're-going-to-the-cottage car”

    2 ads
    Turo ad: “Rent a we're-going-to-the-cottage car”Turo ad: “Rent a we're-going-to-the-cottage car”

    Running since Oct 2026.

How Turo builds them

36 ads

What Turo's ads are made of, row by row.

Free with an account.

Longest running

All 36

The Turo ads that ran longest.

Free with an account.

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Hook
Scroll for every hook
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Winning means kept running: brands rarely keep paying for ads that lose.

36 ads

Ask your agent about these ads
A young woman films herself inside a luxury car, explaining how she used an app to rent it for the weekend. She shows the app interface on her phone, demonstrating how to search for vehicles by location and date. The video cuts between her talking to the camera, shots of the car's interior and exterior, and screen recordings of the app in use.
Active · 704 days
Turo
A young man sits in the driver's seat of a red convertible, talking to the camera about his experience renting a car through an app. He shows screen recordings of the app's interface, including search results and messaging with a host. The video concludes with him driving the car and giving a thumbs up.
Active · 310 days
Turo
This video shows a person getting into a car, moving boxes into a vehicle, and driving through a city. It then displays the Turo app interface, showing car listings and booking details. The video concludes with a prompt to download the app.
Active · 300 daysVideo
Turo
A man films himself in a backyard, explaining that he let a dart decide his weekend destination. He shows himself throwing the dart at a map, then using a car rental app on his phone to book a vehicle. The video follows him on a road trip, showing him driving, swimming in a river, and enjoying the scenery with his dog. The creative ends with him recommending the app for travel.
Active · 300 days
Turo
A young man shares his experience using a car-sharing app to rent a vehicle. He shows himself browsing the app on his computer and phone, then driving the red convertible he booked. The video features his direct-to-camera narration explaining the ease of the process and the benefits of the service.
Active · 266 daysVideo
Turo
A white Tesla is parked on a paved surface next to a marina with boats docked in the background. The car is positioned centrally in the frame, facing slightly toward the right. A small black rectangular logo is placed on the front bumper of the car.
Active · 259 days
Turo
A couple documents their first experience renting a car through an app for a road trip. The video shows them picking up the vehicle, driving through scenic landscapes, and hiking to a waterfall. Text overlays highlight the ease of booking and the freedom to explore remote locations.
Active · 155 daysVideo
Turo
A man in a hoodie and vest explores a scenic forest and drives a white Jeep through mountain roads. The video features cinematic shots of the landscape and the man enjoying the drive, with text overlays appearing throughout to narrate the experience. The ad concludes with the brand name on screen.
Active · 95 daysVideo
Turo
A couple stands in front of a black SUV parked on a gravel path in front of a wooden cabin. A white rectangular frame overlays the center of the image, highlighting the couple and the car. Large white text at the top of the image suggests a specific use case for renting a vehicle.
Active · 43 days
Turo
This carousel ad showcases a variety of different vehicles available for rent, including compact cars, a hatchback, a crossover, and two different types of vans. Each card features a single, high-quality photograph of a vehicle parked in an outdoor setting, such as a paved lot or a gravel area. There is no text overlaid on the images, and the creative relies entirely on the visual presentation of the diverse fleet to communicate its message.
Active · 43 days
Turo
This carousel ad showcases a variety of vehicles available for rent through a peer-to-peer platform. Each card features a high-quality, full-frame photograph of a different car or van parked in an outdoor setting. There is no text overlay on the images, and the creative relies entirely on the visual variety of the fleet to convey the service's breadth.
Active · 43 days
Turo
This video shows various people picking up rental cars at different locations like hotels, airports, and parking lots. The ad highlights the convenience of having a car delivered directly to the user. The video ends with a branded screen showing the company logo and a tagline about renting a car.
Active · 43 daysVideo
Turo
This carousel ad showcases a variety of different vehicles available for rent, including compact cars, SUVs, and vans. Each card features a high-quality, full-frame photograph of a different car parked in an outdoor setting. There is no text overlaid on the images, and the creative relies entirely on the visual variety of the fleet to communicate the service.
Active · 43 days
Turo
This carousel ad showcases a variety of different vehicles available for rent, including small hatchbacks, a family-sized minivan, a crossover, and two different types of cargo vans. Each card features a high-quality, full-frame photograph of a single car parked in an outdoor setting. There is no text overlay on any of the images.
Active · 43 days
Turo
This video contrasts the experience of renting a car through a traditional agency versus using a peer-to-peer platform. It opens with shots of people enjoying a road trip in a red convertible, then cuts to a long, crowded line at a generic rental car office. The ad shows a person using a mobile app to select and book a specific vehicle, followed by scenes of people picking up their chosen cars in various locations. The video concludes with the brand logo and a call to action.
Active · 43 daysVideo
Turo
A couple stands in front of a black SUV parked on a gravel path in front of a small cabin. A white digital frame overlays the couple and the car, featuring a heart icon and the label 'SUVs'. Large white text at the top of the image suggests a specific use case for the vehicle.
Active · 41 days
Turo
A young man sits in the driver's seat of a car during sunset, making a peace sign with his hand. A social media question sticker is overlaid at the top, and a white text box with a response is positioned over his chest. The image is a candid, lifestyle-style shot.
Active · 16 days
Turo
A woman plays a character, a stressed mother, at an airport and in a car. She speaks to her family, complaining about travel and rental car experiences, while showing how she uses the Turo app to book a vehicle. The video uses a comedic, fast-paced style with text overlays to emphasize her dialogue and the brand name.
Active · 15 daysVideo
Turo
A family of four prepares for a long-distance road trip by packing a large luxury SUV. The video shows them loading luggage, driving on the highway, and enjoying the car's interior features. Text overlays appear throughout to explain the experience of using the service for a road trip.
Active · 15 daysVideo
Turo
A side-profile view of a white electric vehicle parked on a brick-paved surface. In the background, there is a body of water with palm trees and other greenery under a bright, cloudy sky. The image is a clean, outdoor shot of the car.
Active · 11 days
Turo

How Turo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Turo's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Turo advertises on Facebook and Instagram

The library holds 36 ads from Turo in Travel / Travel Accessories, and 721 running on its Meta pages now. Its most common visual formats are Text Overlay (16 ads), Lifestyle Image (12) and Cinematic B-Roll (10). Its ads most often open on Question (6 ads), Relatability (6) and Aspirational (4) hooks. Its ads stay up a median 15 days, 0.5× the Travel / Travel Accessories median of 30 days.

Brands like Turo

Turo by format

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