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Refreshed Nov 12, 2026

Wayfair ads

The hooks, angles and offers behind Wayfair’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Wayfair’s Meta page
2,390
Median runHow long its ads stay up
1 day
Against Home / GardenNiche median 15 days
0.1×

How Wayfair builds them

51 ads

What Wayfair's ads are made of, row by row.

Free with an account.

Longest running

All 51

The Wayfair ads that ran longest.

Free with an account.

Niche
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Hook
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51 ads

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A high-quality, brightly lit photograph of a modern wooden bed frame centered in a bedroom. The bed is dressed with white pillows and a grey throw blanket, set against a white wall with a landscape art piece above the headboard. There are bedside tables on either side with decorative items, and the entire scene is captured in a clean, professional interior design style.
Active · 1,089 days
Wayfair
A studio-shot image of a grey, cylindrical portable spin dryer on a plain white background. The appliance has a black lid and a small black spout at the bottom. The brand name is printed in black on the front of the unit.
Active · 1,089 days
Wayfair
A studio-shot image of a wooden bed frame with a matching nightstand against a plain white background. The bed is made with white sheets and two sets of pillows in white and teal. There is no text on the image itself.
Active · 1,089 days
Wayfair
A high-quality, eye-level shot of a dark wood bed frame with a slatted headboard, dressed with white bedding, striped pillows, and a grey throw blanket. The bed is centered in a bright, neutral-toned bedroom setting with framed wall art above the headboard and bedside tables with decor on either side. The image is clean and staged to showcase the furniture piece in a home environment.
Active · 1,089 days
Wayfair
This video features a series of festive, stage-like scenes showcasing furniture and holiday decor. Various people appear in these settings, interacting with the products in a cheerful, celebratory manner. The ad uses a recurring graphic of a house-shaped sign to announce a sale, with text overlays providing details about the discount and the deadline.
Active · 346 days
Wayfair
A high-quality, front-facing studio shot of a modern bed frame with a wooden headboard. The bed is neatly made with grey bedding and a patterned throw blanket, flanked by two hanging circular pendant lights and a small bedside table with a lamp. The image is clean and minimalist, showcasing the furniture in a staged bedroom setting.
Active · 296 days
Wayfair
A high-quality photograph of a modern, styled bedroom interior. The room features a white bed with textured bedding, two framed floral art pieces on a sage green wall, and a vanity area with a round mirror. A purple banner at the bottom displays the logos of Wayfair and D.R. Horton side by side.
Active · 217 days
Wayfair
A high-quality photograph of a modern kitchen with sage green cabinets and a patterned rug on the floor. The image features a three-step process graphic overlaid on the bottom half, explaining how to get custom cabinetry. The text is clean and white, set against the kitchen background.
Active · 44 days
Wayfair
The video shows a kitchen wall transitioning between an empty space and a fully installed set of custom cabinets. The cabinets are light-colored with gold handles, and the scene includes decorative baskets and jars on the counter. Text appears on the screen to introduce the service.
Active · 44 daysVideo
Wayfair
A high-quality, eye-level shot of a wooden bed frame in a modern bedroom setting. The bed is neatly made with white linens and a teal throw blanket, positioned against a light grey wall with two framed art pieces above the headboard. A woven pendant light hangs on the right side, and a small nightstand with a candle sits beside the bed.
Active · 28 days
Wayfair
A studio-lit product shot of a stainless steel frying pan with a matching lid, centered against a plain white background. The pan is shown from a slightly elevated side angle, highlighting its polished metallic finish and handle. No text or other elements are present in the frame.
Active · 28 days
Wayfair
A studio-shot image of two grey, striped silicone oven mitts, one slightly behind the other. The mitts feature a textured, ribbed surface and a small hanging loop at the top. The brand name is embossed in the center of the front mitt.
Active · 28 days
Wayfair
A collection of black non-stick cookware pieces is arranged on a white marble countertop against a white subway tile backsplash. The set includes various pots and pans with glass lids, all featuring silver handles. The lighting is bright and clean, highlighting the matte finish of the cookware.
Active · 28 days
Wayfair
A bright, modern dining room is shown with a wooden table and upholstered chairs set on a textured rug. The scene is clean and aspirational, featuring a large window and a piece of abstract art on the wall. Text is overlaid on the left side of the image, announcing pricing and a call to action.
Active · 28 days
Wayfair
A high-quality, eye-level photograph of a bedroom interior featuring a wooden bed frame with a textured, wavy headboard. The bed is neatly made with a light grey duvet and several decorative pillows in shades of red and dark grey. The room is decorated with a round mirror on the wall, textured wallpaper, and two matching wooden nightstands with lamps.
Active · 28 days
Wayfair
A woman and several young girls are sitting on a couch, acting out a football-themed game plan for hosting. They use a bar cart and napkins as props, with animated football play diagrams drawn over the video. The video ends with the group putting their hands together in a team huddle, celebrating their preparation.
Active · 7 daysVideo
Wayfair
A studio-lit, centered photograph of an arched wall mirror with a light wood frame. The mirror is set against a plain, neutral-colored wall, casting a soft shadow to its left. There is no text on the image.
Active · 7 days
Wayfair
A golden retriever runs through a house with muddy paws, leaving a trail of dirt on a light-colored rug. The dog then sits next to a purple delivery box. Text appears on screen stating that the rug is machine washable.
Active · 7 days
Wayfair
A golden retriever creates a mess on a rug, which is then shown being washed in a machine. A woman is seen cleaning the rug, and the final scene shows the clean rug back in the living room with the dog. The ad highlights the ease of cleaning a washable rug.
Active · 7 days
Wayfair
A woman prepares her home for holiday hosting by setting up a bench with pillows, extending a dining table, and arranging festive place settings. The video features various home decor items including pillows, plates, and glasses. The text overlays guide the viewer through the preparation process, ending with a call to action to shop for hosting essentials.
Active · 7 days
Wayfair

How Wayfair makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Wayfair's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Wayfair advertises on Facebook and Instagram

The library holds 51 ads from Wayfair in Home / Garden, and 2,390 running on its Meta pages now. Its most common visual formats are Product Image (23 ads), Studio Shot (14) and Text Overlay (13). Its ads most often open on Aspirational (6 ads), Relatability (4) and Question (3) hooks. Its ads stay up a median 1 day, 0.1× the Home / Garden median of 15 days.

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