Refreshed Nov 12, 2026

The hooks, angles and offers behind Lowe's’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Lowe's’s Meta page
3,825
Median runHow long its ads stay up
14 days
Against Home / GardenNiche median 16 days
0.9×

How Lowe's builds them

38 ads

What Lowe's's ads are made of, row by row.

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Longest running

All 38

The Lowe's ads that ran longest.

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The image shows a close-up, top-down view of light-colored wood-look vinyl flooring planks. The texture of the wood grain is visible across the surface, with a consistent light brown tone. There is no text or branding present in the image.
Active · 266 days
The creative is a high-resolution, top-down view of dark brown wood-look vinyl flooring planks. The image shows the texture, grain, and color variation of the material in a repeating pattern. There is no text or branding visible on the image itself.
Active · 266 days
A bright, clean bathroom vanity scene is framed within a blue border. A three-light brass fixture with glass shades is mounted on a wall covered in grey and white plaid wallpaper, positioned above a circular mirror. A white countertop with a faucet, a small vase with greenery, and a toothbrush holder completes the setting.
Active · 101 days
A man demonstrates an all-in-one washer and dryer unit in a home setting. He loads laundry, adds detergent to a smart dispenser, selects settings on the machine's digital interface, and uses a smartphone app to manage cycles. The video concludes by showing the clean, dry laundry being removed from the machine and the lint filter being cleaned.
Active · 101 daysVideo
A clean, bright living room scene features a light gray sofa with a green throw blanket and a potted plant on a wooden stand. A large paint color swatch is displayed on the wall, showing a specific shade of white. The headline is positioned at the top left, inviting the viewer to select their preferred white paint color.
Active · 101 days
This video features a laundry washer and dryer set in a bright, modern kitchen. The creative uses a playful, social-media-inspired aesthetic with pixelated emojis and stickers appearing over the appliances to highlight their features. The video frames the pair as a 'power couple' and breaks down the benefits of each machine individually before showing them together.
Active · 101 days
A video shows a series of different laundry washer and dryer sets appearing in a kitchen setting. The video uses a simple slideshow format with text appearing at the bottom of the screen to highlight the benefits of the appliances. The ad concludes with the brand logo and a call to action to shop for laundry pairs.
Active · 101 days
A bright, modern kitchen dining area is shown with a wooden table set for six people. Two identical gold-toned rectangular pendant lights hang above the table, illuminating the space. The brand logo is centered at the top of the image against a blue background.
Active · 101 days
A studio-lit image of a yellow and black cordless drill centered against a bright blue gradient background. The word Powerful is written in large white text above the drill. At the bottom, a line of text announces the availability of the tool lineup at a specific retailer.
Active · 95 days
A large, vibrant green Bird of Paradise plant sits in a black plastic pot on a light wood floor. In the background, a woven basket with a cream-colored throw blanket is visible, along with a decorative white room divider. White text is overlaid in the bottom right corner, suggesting the plant as a centerpiece for a styled space.
Active · 95 days
This carousel ad features a man using a Pit Boss pellet grill in an outdoor setting. The first card shows him loading pellets into the hopper, the second shows him monitoring the temperature on a smartphone app, and the third shows him using tongs to flip meat and vegetables on the grill. Large, bold white text overlays each image to describe the cooking process.
Active · 92 days
A man in a green shirt stands outdoors, pouring wood pellets into the hopper of a large black pellet grill. The grill is positioned in the foreground, and the man is shown from the waist up. Large white text is overlaid on the upper right side, and a smaller line of text with a brand logo is at the bottom.
Active · 92 days
A high-quality interior photograph shows a modern kitchen featuring a white farmhouse sink set into a light-colored quartz countertop. The cabinets below are painted a deep olive green, and a sleek chrome faucet is installed by the window. Text is overlaid on the upper left and lower right, highlighting the brand and its availability.
Active · 46 days
This ad features a promotional offer for power tools on a clean white background. The headline clearly states the deal, while images of the tools are grouped into two sections labeled 'Buy' and 'FREE'. The Lowe's logo and an expiration date are included at the bottom.
Active · 29 days
A single grey concrete masonry unit is shown against a plain white background. The block is positioned at an angle, displaying its top surface with two hollow rectangular cavities and its textured side face.
Active · 28 days
A studio-lit, high-angle shot of a roll of black chain-link fencing standing upright against a plain white background. The product is the central focus, showing its texture and dark finish clearly. There is no text or branding on the image itself.
Active · 14 days
A studio-shot image of a roll of black chain-link fencing standing vertically against a plain white background. The fencing has a diamond-pattern mesh and is tightly coiled into a cylinder shape. There is no text on the image.
Active · 14 days
This is a product-focused advertisement featuring a bottle of plant disease control concentrate. The image displays the product label, which includes text detailing its systemic formula, the specific plant diseases it treats, and its rainproof protection feature. Small inset photos show examples of diseased leaves and healthy flowers.
Active · 14 days
A studio-shot image of a modern, matte black outdoor wall-mounted light fixture against a plain white background. The fixture has a circular base and a sleek, dome-shaped head that directs light downward. There is no text on the image itself.
Active · 14 days
A studio-shot image of a modern outdoor wall lantern fixture. The lantern has a dark bronze metal frame with clear glass panels and a decorative gold-toned ring at the top. It is displayed against a plain white background.
Active · 14 days

How Lowe's makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Lowe's's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Lowe's advertises on Facebook and Instagram

The library holds 38 ads from Lowe's in Home / Garden, and 3,825 running on its Meta pages now. Its most common visual formats are Product Image (24 ads), Headline (11) and Studio Shot (9). Its ads most often open on Aspirational (5 ads), Question (5) and Bold claim (2) hooks. Its ads stay up a median 14 days, 0.9× the Home / Garden median of 16 days.