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63 Cinematic B-Roll Ad Examples

Polished, filmic footage with no one talking to camera.

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A wide shot of a natural hot spring in a snowy landscape. Steam rises from the water, catching the bright sunlight that reflects off the surface. In the background, snow-covered mountains rise against a clear blue sky. The text "Earth is maxxing in Mammoth Lakes, CA" is overlaid on the image.

A scenic view of a lake with mountains in the background, framed by trees with bright yellow autumn leaves. The sun is shining, casting reflections on the water. The text overlay reads "Mammoth Lakes, CA is in its gold era ✨⏳", evoking a sense of seasonal beauty and travel.

The creative shows a close-up, blurred shot of a person's legs and hands dribbling a basketball on a wooden court. The person is wearing athletic shoes and socks. The text overlay reads, "When every season asks more of you, trust becomes part of the routine. See why Napheesa Collier chooses Thorne – with purposeful formulations, meaningful doses, transparent labels, four rounds of testing, and NSF Certified for Sport®. Because confidence starts long before game day. #ThornePartner".

A close-up, grainy, cinematic shot focuses on the right side of a man's face, with his eye, nose, and mouth visible. He has a beard and appears to be looking off to the side with a serious expression. The lighting is dramatic, with blue and yellow tones casting shadows and highlights on his skin. The background is dark and out of focus, with a blurred shape of another person visible on the left. The text "When the pace picks up, hydration has to keep up." is overlaid on the image in a white, sans-serif font.

This is a collage-style ad creative featuring multiple scenes. The top section shows a person's eyes and hair, followed by a blurred image of people inside a vehicle. Below that, a close-up shot focuses on a person wearing glasses, with reflections of a room in the lenses. The bottom portion displays a golden retriever playing tug-of-war on a beach with a red toy, and a brief glimpse of a person's hands on a steering wheel. Text overlays the various scenes, with the main hook stating: "At F45 Training, the strength you build goes far beyond the workout."

A close-up shot shows a gloved hand using a squeegee to spread a thick, grey liquid in a curved motion across a textured surface. The liquid appears to be a coating or sealant, possibly for a floor. Sunlight reflects brightly off the wet surface, creating a glossy sheen. The text "Ready to upgrade your garage?" is overlaid on the image, posing a question to the viewer.

The creative opens with a vibrant, sequined stage where a woman in a silver, sparkling dress is performing a dance routine with backup dancers. The scene then transitions to a more intimate setting where two people are seated on a plush blue couch, dressed in elegant attire. The woman on the left wears a dazzling, sheer white dress adorned with crystals and pearls, while the man beside her is in a cream-colored suit. The overall aesthetic evokes a glamorous, festive, and celebratory mood, suggesting a special occasion or holiday event.

A young man walks down a brick alleyway, looking up and to the right with a thoughtful expression. He is wearing a brown collared jacket over a white t-shirt and matching brown pants. The text "The feeling of finally finding the perfect fit." is overlaid on the image. The scene is set against a backdrop of brick buildings with large windows, suggesting an urban environment. The overall mood is one of quiet confidence and personal satisfaction.

Jo Malone London

A red car is blurred in motion in the foreground, driving past a building with awnings and arched windows. The building is white with black window frames and shutters. An ornate lantern hangs on the wall above one of the windows. Text overlays the image, reading "Find beauty in the everyday 👀".

The image shows a construction site on a beach with several large trucks and excavators. In the foreground, there is a fenced-off area with palm trees and people, including children playing in the sand. The text overlay reads "Somewhere down there, a grown man is driving that toy truck 🚜" and "Zoomed in from way up on the balcony. 📷 Insta360 Luna Ultra".

An aerial drone shot captures lush, green rice terraces cascading down a hillside at sunrise. Tall palm trees line the upper edges of the terraces, casting long shadows across the landscape. In the distance, rolling hills are shrouded in a soft morning mist. The text overlay reads "Filming paradise with the @insta360 Ace Pro 2 🌴".

The top half of the creative shows a close-up of a man's face, partially obscured by a dark hat adorned with beads and leather. The bottom half features a mountain lion in a rocky, arid environment. The text overlay reads "« In the wild, everything is always in front of you »", followed by "Sauvage, the new film starring Johnny Depp. Free, fearless, and peaceful. #diorsauvage".

A woman is zip-lining through a lush, green jungle. She is wearing a black tank top, black shorts, and a green helmet. The camera angle is from behind and slightly to the side of the woman, capturing her movement through the trees. The text overlay reads: "Only a Costa Rica trip can fix me now 🫡". The overall impression is one of adventure and escape.

An aerial view of a city square shows a yellow taxi at a bus stop on the left. A person walks across the square on the right. In the background, buildings line the street, and a coffee shop with the words "COFFEE CU" is visible. The text "Ready to take the first step out of the broken financial system?" is overlaid on the image.

A climber in a red helmet and blue jacket ascends a steep rock face. The camera is positioned directly above, looking down at the climber. Sunlight casts a dramatic shadow on the rock. Text overlays the image, stating "Between you and the summit: the right equipment. Equipment for alpinists." The scene emphasizes the challenging nature of climbing and the importance of gear.

A vintage-style scene depicts a bustling outdoor race track with spectators lining the barriers and pit lane. A race car is blurred in motion on the track, suggesting speed and excitement. The overall aesthetic evokes a sense of nostalgia for a past era of motorsport, with people dressed in retro fashion.