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Niches
Ads by industry: beauty, fitness, software…
Formats
Ads by look: testimonial, before & after…
Hooks
Ads by opening: curiosity, social proof…
Brands
Every advertiser in the library
Meta ads
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Founder
32 Founder Ad Examples
The founder speaks for the brand, to camera.
All
Product Image
Lifestyle Image
Text Overlay
Graphic Overlay
Model Shot
Studio Shot
Split Screen
Illustration
Before and After
App Mockup
Feature Benefit Pointout
Collage
Editorial
Branded Asset
Unconventional Text Placement
Flatlay
UGC Selfie
Text Message
Unboxing
Celebrity
Cinematic B-Roll
Alarm App Mockup
Notes App
Statistic
Us Vs Them
Post It
Review
POV
Advent Calendar
Listicle
Founder
Niche
2
selected
Education
7
App / Software
5
Beauty / Personal Care
4
Fashion
2
Fitness / Wellness
2
Healthcare
2
Pets
2
Retail / Marketplace
2
Services
2
Food / Beverage
1
Home / Garden
1
Jewelry / Watches
1
Automotive
, selected
Consumer Goods
Electronics / Tech
, selected
Finance / Fintech
Footwear
Games / Toys
Kids / Baby
Local Services
Other
Real Estate
Sports / Outdoor
Travel / Travel Accessories
Scroll for every niche
Clear
Hook
Question
8
Relatability
7
Direct address
5
Bold claim
3
Authority
2
Explainer
2
Storytelling
2
Belief
1
Confession
1
Contrast
1
Scroll for every hook
Brand
ARMRA
4
Amy Porterfield
3
Alex Hormozi
2
Instantly
2
Replit
2
Sabri Suby
2
We Feed Raw
2
Angela Caglia Skincare
1
Bioptimizers
1
Clutch
1
Cometeer
1
Felix Gray
1
Function Health
1
Grant Cardone
1
Hero Health, Inc.
1
I Love Ugly
1
Marie Forleo
1
My Subscription Addiction
1
Pai Skincare
1
Purplebricks
1
Thrive Market
1
Webflow
1
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Electronics / Tech
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Top hook tactics in Founder ads
Question
8
Relatability
7
Direct address
5
Bold claim
3
Authority
2
Explainer
2
Storytelling
2
Belief
1
Top brands running Founder ads
ARMRA
4
Amy Porterfield
3
Alex Hormozi
2
Instantly
2
Replit
2
Sabri Suby
2
We Feed Raw
2
Angela Caglia Skincare
1
Bioptimizers
1
Clutch
1
Cometeer
1
Felix Gray
1
Function Health
1
Grant Cardone
1
Hero Health, Inc.
1
I Love Ugly
1
Marie Forleo
1
My Subscription Addiction
1
Pai Skincare
1
Purplebricks
1
Thrive Market
1
Webflow
1
