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Dollar Shave Club ads

The hooks, angles and offers behind Dollar Shave Club’s Facebook and Instagram ads, filed by format and niche.

Ads: 117
Newest ad: November 2026
Main niche: Beauty / Personal Care 106
Top formats: Benefit-Driven79
Limited-Time Offer59
Product Demo12
Updated: Nov 1, 2026

Longest run: 83 days
Visual formats: Product Image92
Text Overlay14
Lifestyle Image8
Hook tactics: Offer only45
Relatability20
Bold claim14

A Dollar Shave Club starter kit is displayed, featuring a razor, shave butter, and replacement blades. The original price of $21.99 is crossed out, replaced by a sale price of $6.99. A prominent orange starburst shape urges viewers to "SUBSCRIBE TODAY." Below the box, a disclaimer reads "*Price for new subscribers only." The overall presentation highlights a significant discount on the subscription box.

Ran 83 days

Dollar Shave Club

A blue and orange box for Dollar Shave Club's electric razor is shown at an angle against a textured wall. The box has the text "DOLLAR SHAVE CLUB" in orange and "FOR YOUR FACE ELECTRIC RAZOR" in large blue letters. Below the product name, there are bullet points listing features like "Lazy Shavers," "Longer Stubble," "Close Finishes," and "Minimal Effort." An orange banner at the bottom of the screen reads "The new electric razor."

Ran 62 days

Dollar Shave Club

Two football players in uniform are shown from the chest down, blurred in motion against a solid navy blue background. White text overlaid on the image reads "HERE'S". The visual focuses on the action and the text, implying a continuation or explanation of something related to sports loyalty.

Ran 62 days

Dollar Shave Club

The creative features a Dollar Shave Club razor and box against a light cream background. The headline reads "MAKE A SHARP MOVE FOR" followed by a crossed-out price of $11.99 and a sale price of $3.99. Callouts highlight the "DIAMOND GRIP HANDLE" and "THE SIGNATURE 6 BLADE RAZOR." Below the razor, "PLUS! FREE SHIPPING" is displayed. The Dollar Shave Club branded box is shown at the bottom.

Ran 62 days

Dollar Shave Club

A Dollar Shave Club subscription box is shown with its contents: a razor, shave oil, scrub, and balm. The background is a light purple tiled wall. Text overlayed on the image asks, "what's not in this subscription box?" followed by a list of things that are not included: "last-minute drugstore panic," "a long checkout line," "running out mid-shave," and "the mental load of restocking." Below this, a button reads "SUBSCRIBE TODAY."

Ran 62 days

Dollar Shave Club

A shower scene with Dollar Shave Club products, including a body wash and a scrub, sitting on a wooden shelf. Water droplets are visible on the products and shelf, suggesting they are in use. Text overlay reads "pov: you're taking an everything shower and have nowhere to be" with three neutral-faced emojis above it. Below the shelf, three oval buttons display "soft woods," "vanilla," and "warm florals."

Ran 62 days

Dollar Shave Club

The creative features a smartphone screen displaying an incoming call interface. The background of the phone screen shows Dollar Shave Club products like scrub, balm, and butter. Above the phone, the text "your everything shower is calling" is displayed in a large, stylized font. To the right of the phone, a sunburst graphic contains the text "Shop the Lineup." The overall design uses a cream and orange color palette with purple accents on the phone screen.

Ran 62 days

Dollar Shave Club

A close-up shot of a razor cartridge and handle against a solid red background. The razor cartridge, with orange lubrication strip and multiple blades, is positioned above the handle. The handle is white with a textured grip and red accents. Large white text on the image reads "COMPATIBLE". The creative focuses on the compatibility of the razor parts.

Ran 62 days

Dollar Shave Club

A close-up shot shows a pink bottle of body wash and a jar of scrub from Dollar Shave Club, with a razor resting on top of the scrub jar. Water is splashing onto the products, creating a shower effect. Text overlays read "pov: you're taking an everything shower and have nowhere to be" with three sleepy-face emojis above the products. Below the products, three oval tags display "soft woods", "vanilla", and "warm florals".

Ran 56 days

Dollar Shave Club

A Dollar Shave Club subscription box is shown open, displaying a razor, shave oil, scrub, and balm. The background is a light purple tiled wall. Text overlays ask "what's not in this subscription box?" and list several inconveniences with red 'X' marks: "last-minute drugstore panic," "a long checkout line," "running out mid-shave," and "the mental load of restocking." An orange button at the bottom reads "SUBSCRIBE TODAY."

Ran 52 days

Dollar Shave Club

A brown leather wallet rests on a miniature weight bench. Dumbbells made of stacked coins and rolled-up dollar bills are positioned on either side of the wallet, as if it is working out. The background is blurred, suggesting a gym setting with mirrors and equipment. The text "Get a fair shake, not another shakedown." is overlaid on the image, contrasting the idea of a fair deal with being overcharged.

Ran 47 days

Dollar Shave Club

Ran 45 days

Dollar Shave Club

A hand holds a dark blue electric trimmer against a light blue background. The trimmer has a dial for length settings and a power button. Text overlays on the image read "DOLLAR SHAVE CLUB" at the top, and "50% OFF FOR A LIMITED TIME" in large, bold letters below it. Bullet points list "IPX7-rated waterproof build," "3 guards. 60 lengths.," and "Worry-free rinsing." A circular orange graphic on the left side contains the text "USE CODE: BUZZ50" with a line underneath.

Ran 45 days

Dollar Shave Club

The creative displays a Dollar Shave Club set with a razor handle, two tubes of shave cream, and a pack of razor cartridges. The price is prominently displayed as $13.99 crossed out and replaced with $1.99. Text overlays indicate "HUMBLE TWIN HANDLE," "PREP SCRUB," "SHAVE BUTTER," and "HUMBLE TWIN RAZOR 5 CT." A "LIMITED TIME!" graphic is also visible. The overall presentation is clean and focuses on the product and its discounted price.

Ran 20 days

Dollar Shave Club

The ad showcases a cardboard box held open to display its contents. Text at the top promotes a shave set with a 50% discount. Inside the box, there's a razor and multiple product tubes and a soap bar. The text on the box reads, "One little box. So many possibilities." The overall composition is well-lit and focuses on the products.

Dollar Shave Club

The ad features a close-up shot of a razor and shaving cream. A person's hand holds a dollop of shaving cream, emphasizing its texture. Below the cream, a razor with a black and silver handle is displayed. The text "A BUTTERY SMOOTH SHAVE" is superimposed. Near the razor, the image displays three small navy tubes of shave products. The text "Shave easy. Save Money." and "GET STARTED FOR ONLY $4.50" are at the bottom. The background is a soft, neutral color.

Dollar Shave Club

The ad showcases a flat lay of shaving products on a bathroom counter. The product includes razors, shave prep products, and shave butter. The layout includes a black razor in the center, with three blue tubes of shaving products to the right, and razor blade cartridges and a box that says "Welcome to the club" in the background. In front of the razor, there are two yellow sticky notes with the text: “Get all of this for ONLY $4.50” at the bottom there is a text that says "$4.50 for new members only".

Dollar Shave Club

Dollar Shave Club

The ad is divided in two parts. The left side says "IN" and shows a clean, modern razor. The right side says "OUT" and shows a worn, used razor, suggesting a contrast between using fresh razors versus old razors. The "IN" side includes text about fresh razors starting at $4.50 per month and the "OUT" side text describing using "old, dirty razor."

Dollar Shave Club

A vertical ad on a blue background features shaving products and price information. At the top are a razor head and a cartridge. In the middle, the words “NEW MEMBER DEAL” are displayed in large, white text. Below this, there is a tube of shave butter and a razor. Text on the bottom right says “GET STARTED FOR ONLY $5”. The background has a pattern of water droplets.

Dollar Shave Club