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GoFundMeFinance / Fintech

GoFundMe ads: 41 winning Facebook and Instagram ads

Every GoFundMe ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 18 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
124
Median run
6 days
Against Finance / Fintech’s 17-day median
0.4×
In the library: 25 statics, 16 videos
41 ads
Ask Claude about GoFundMe (opens Claude in a new tab)Meta Ad Library page of GoFundMe (opens in a new tab)

Longest run

Longest run: 18 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

GoFundMe ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

41 ads

A static image features a large, soft cloud of pink and purple smoke against a bright blue sky. Centered over the cloud is the brand logo, followed by a bold white headline. Below the headline is a prominent, rounded light-green button containing a call to action.
Live18 days
GoFundMe
A vertical graphic on a light green background shows a dark green line with three circular nodes. The top node is labeled 'Alone', the middle node is 'GoFundMe', and the bottom node is 'Supported'. At the bottom of the image, a dark green button contains the text 'Start a GoFundMe'.
Live18 days
GoFundMe
A dark green static image features a large, light green headline angled diagonally across the center. Below the headline is a light green button with a call to action. The background is decorated with a subtle pattern of upward-pointing arrows in a slightly darker shade of green.
Live18 days
GoFundMe
A video shows a continuous, slow-motion shot of white, fluffy clouds viewed from an airplane window. White text boxes with rounded corners appear in the center of the screen, changing every few seconds to present a series of questions and a final call to action. The brand logo is consistently visible in the top right corner throughout the video.
Live18 days
GoFundMe
This video features a montage of mountaineers climbing a snowy peak, interspersed with shots of them inside a tent. The footage is overlaid with text that addresses the viewer's fear of asking for help, reframing it as a potential for success. The video concludes with a call to action to start a fundraiser.
Live18 days
GoFundMe
A light green background features a circular arrangement of ten diverse photographs showing people in various life moments, such as running, cycling, and caring for family. In the center of the circle, bold black text presents the main message. Below the circle, a dark green button contains a call to action.
Live18 days
GoFundMe
A static graphic with a dark green background and a lighter green curved section at the bottom. The text is centered in white and light green, encouraging the viewer to start a fundraiser for causes they care about. A dark green button at the bottom contains the call to action.
Live18 days
GoFundMe
A young woman speaks directly to the camera in a warm, encouraging tone, addressing the viewer's hesitation about asking for financial help. She sits in a home setting, with two large, ornate paintings visible on the wall behind her. Captions appear on the screen throughout the video, highlighting her message about the importance of starting a fundraiser.
Live18 days
GoFundMe
A minimalist graphic on a light green background shows a vertical timeline with three points. The top point is labeled 'Crisis', the middle point is labeled 'GoFundMe', and the bottom point is labeled 'Hope'. Below the timeline, a dark green button contains the text 'Start a GoFundMe'.
Live18 days
GoFundMe
A woman speaks directly to the camera in a casual, indoor setting, encouraging viewers to overcome the fear of asking for help. The video features text overlays that highlight her spoken words, emphasizing the message of empowerment and support. The overall tone is earnest and supportive, aiming to inspire viewers to start their own fundraising efforts.
Live18 days
GoFundMe
A minimalist graphic on a light green background shows a horizontal line representing a journey. The line connects the word 'Crisis' on the left to the word 'Hope' on the right, with the brand name positioned in the center as the bridge between them. Below this, a dark green rounded button contains a clear call to action.
Live17 days
GoFundMe
This video features a montage of mountaineers climbing a snowy peak, interspersed with shots of them at the summit. Text overlays appear throughout, addressing the viewer's fear of starting a fundraiser. The video encourages viewers to overcome their hesitation and launch their own campaign.
Live17 days
GoFundMe
A light green background features a circular arrangement of ten diverse photographs showing people in various life situations, including a runner, a family, and a person holding a puppy. In the center of the circle, bold black text reads a call to action. Below the circle, a dark green button contains the text 'Donate today'.
Live14 days
GoFundMe
A simple graphic on a light green background shows a horizontal line representing a journey from being alone to being supported. A marker in the middle of the line is labeled with the brand name, indicating it as the bridge between these two states. Below the line, a dark green button contains a clear call to action.
Live14 days
GoFundMe
A video shows a view from an airplane window looking down at snow-capped mountains and clouds. White text appears on the screen, changing every few seconds to pose questions about the fear of starting a fundraiser and the potential for success. The brand logo is visible in the top right corner throughout the video.
Live13 days
GoFundMe
A young woman sits on a bed in a bedroom, speaking directly to the camera while holding a small microphone. She gestures with her hands as she talks about the importance of sharing personal stories to raise funds. The GoFundMe logo appears on screen as she explains how the platform works for various needs.
Live13 days
GoFundMe
A vertical graphic with a dark green background features the GoFundMe logo at the top. Below the logo, text reads 'When you wait too long to ask for help'. In the center, the 'This is fine' meme shows a cartoon dog sitting in a burning room. At the bottom, the text 'Start a GoFundMe Today' serves as a call to action.
Live12 days
GoFundMe
This video features a montage of people running in various settings, some wearing turkey-themed costumes, to promote a charity running challenge. Text overlays appear throughout the video, detailing the challenge name, the goal to run for charity, and an invitation to sign up for a medal. The footage captures a festive, active atmosphere with runners of different ages and backgrounds.
Live10 days
GoFundMe
Two women are running on a paved path outdoors, dressed in festive turkey-themed costumes with orange leggings and tutus. The bottom portion of the image features a dark green background with white text announcing a challenge. The text invites viewers to join a nonprofit challenge, emphasizing doing good and feeling great.
Live10 days
GoFundMe
A clean, minimalist graphic on a light cream background features dark green text. The ad addresses the social discomfort of asking for money, reframing it as an effective way to help others. A prominent button at the bottom invites the user to start a fundraiser.
Live7 days
GoFundMe

Headline, on 17 of its 41 ads

Counted over its 41 filed ads

Visual formats

Hooks it opens on

How GoFundMe makes its ads

What its ads are built from, by type, counted over the ads we have read.

What GoFundMe's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How GoFundMe advertises on Facebook and Instagram

The library holds 41 ads from GoFundMe in Finance / Fintech, and 124 running on its Meta pages now. Its most common visual formats are Headline (17 ads), Branded Asset (15) and Text Overlay (11). Its ads most often open on Belief (13 ads), Question (6) and Relatability (6) hooks. Its ads stay up a median 6 days, 0.4× the Finance / Fintech median of 17 days.

Brands like GoFundMe

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

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