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Ground News ads: 50 winning Facebook and Instagram ads

Every Ground News ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 67 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,255
Median run
14 days
Against Entertainment / Media’s 11-day median
1.3×
In the library: 4 statics, 46 videos
50 ads

Longest run

Longest run: 67 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ground News ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

50 ads

This video features several creators discussing the benefits of a news aggregation app. It uses a mix of news footage, screen recordings of the app in use, and talking-head segments from different people. The creative highlights how the app allows users to compare news coverage from various sources to identify bias and blind spots.
Live67 days
Ground News
A man speaks to the camera, explaining how news outlets present different versions of the same story. He uses screen recordings of a news app to demonstrate how it shows bias ratings and blind spots for various news sources. The video concludes with a call to action to download the app.
Live67 days
Ground News
A man speaks to the camera, explaining how news stories are framed differently by various outlets. He uses a greenscreen effect to show news headlines, footage, and the Ground News app interface, demonstrating how the app allows users to compare coverage from different political perspectives. The video concludes with a call to action to try the app.
Live67 days
Ground News
This video features a woman explaining how she uses an app to compare news sources and understand different perspectives. It includes clips of news footage, the app interface on a phone and tablet, and the woman talking to the camera in her car and home. The hook is a text overlay stating that she only left a comment.
Live67 days
Ground News
A woman speaks on a stage at a TED-style event, sharing her personal story of leaving a career at NASA to address news bias. As she speaks, the video cuts between her presentation and screen recordings of a news app that displays how different media outlets report the same story. The video concludes with a static screen showing the app's logo, rating, and download count.
Live67 days
Ground News
A speaker on a stage presents a talk about media bias, using a split-screen format. The top half shows the speaker, while the bottom half displays screen recordings of a news app interface, highlighting how different outlets report the same story. The video concludes with a static screen showing the app's rating and download count.
Live67 days
Ground News
A person sits on a couch in a living room, watching a news channel on a television. The video features a long, personal story about the creator's father and their differing political views, with text overlays throughout. The creator then introduces an app that allows users to compare news sources and see different perspectives on the same story.
Live67 days
Ground News
This video shows how different news outlets report the same story with varying biases. It features a narrator explaining how media outlets frame news to fit their audience, followed by a demonstration of the Ground News app's features, such as bias comparison and factuality ratings. The video concludes with a call to action to download the app to see every side of a story.
Live67 days
Ground News
This video features a montage of news clips, social media screenshots, and creators speaking to the camera about media bias. The creative uses a split-screen format to compare different news sources side-by-side, demonstrating how the same story is reported from different political perspectives. The hook is a provocative statement about being in a cult without knowing it, which is then used to introduce the product as a tool for objective news consumption.
Live67 days
Ground News
This video features multiple creators speaking directly to the camera, interspersed with screen recordings of the Ground News app. The creators discuss the importance of seeing news from multiple perspectives and avoiding bias. The app interface is shown, highlighting features like bias ratings and blind spot detection. The video uses a fast-paced editing style with text overlays to emphasize key points.
Live67 days
Ground News
A man speaks to the camera, explaining how news outlets present the same story with different biases. The video features screen recordings of news articles and the Ground News app interface, demonstrating how the app compares coverage from various sources. The man highlights the app's ability to show bias ratings and ownership information, encouraging viewers to use the tool to get a more balanced perspective.
Live67 days
Ground News
This video highlights how different news outlets report the same story with varying biases. It uses split-screen footage of news headlines, app interface recordings, and a person using the app on their phone. The creative demonstrates how the app allows users to compare media coverage and factuality ratings to identify potential bias.
Live60 days
Ground News
Two men sit on a sofa in a living room, having a conversation about news coverage. One man expresses concern about a news story, while the other explains how he uses an app to see multiple perspectives on the same event. The video features text overlays that highlight the conversation's key points, and the app is shown on a phone screen to demonstrate its features.
Live54 days
Ground News
A dark-themed graphic shows a smartphone in the center displaying a news aggregation app interface with a bias breakdown chart. Surrounding the phone are blurred, floating cards of news headlines labeled as 'Left' or 'Right' to illustrate media bias. Large white text at the top serves as the hook, while a prominent button at the bottom provides the call to action.
Live54 days
Ground News
This video ad for a news app uses a montage of news clips and app interface recordings to highlight media bias. It opens with a controversial political soundbite, then transitions to screen recordings of the app's features, such as bias comparison tools and ownership breakdowns. The ad concludes with a split-screen of two people reading news, followed by a final screen showing app ratings and download counts.
Live54 days
Ground News
This video ad for Ground News highlights how different media outlets report the same news story with varying biases. It uses a mix of news clips, screen recordings of the app's interface, and footage of people using the app on their devices. The ad demonstrates how the app allows users to compare news sources, check political bias, and view factuality ratings to form their own opinions.
Live54 days
Ground News
This video uses a news-style montage to highlight media bias. It opens with a politician's controversial statement, then shows how different news outlets frame the same story to fit their audience's perspective. The video then introduces a news aggregator app that allows users to compare coverage side-by-side and view factuality scores. It concludes with a split-screen of two people using the app and a final call to action.
Live54 days
Ground News
A static image shows three doors in a row against a plain wall: a blue door on the left, a white door in the center, and a red door on the right. Text above the doors introduces the concept of three ways to see the news, while text below explains the brand's purpose of showing coverage across the political spectrum. A call to action button at the bottom invites the viewer to open the middle door.
Live54 days
Ground News
A video shows a dinner table with empty plates and wine glasses, suggesting a meal has just finished. A voiceover tells a personal story about being fact-checked by a friend's girlfriend during a dinner conversation. The video uses text overlays to narrate the story, which culminates in the friend showing the narrator the Ground News app on her phone to explain how she stays informed.
Live52 days
Ground News
A person draws a diagram on a whiteboard to explain how social media algorithms create echo chambers. The video uses a whiteboard, markers, and printed screenshots of an app to illustrate the problem of biased news consumption and how the product provides a solution. The creative concludes with a call to action to download the app.
Live52 days
Ground News

UGC Selfie, on 23 of its 50 ads

Counted over its 50 filed ads

How Ground News makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Ground News's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Ground News advertises on Facebook and Instagram

The library holds 50 ads from Ground News in Entertainment / Media, and 1,255 running on its Meta pages now. Its most common visual formats are UGC Selfie (23 ads), Screen Recording (22) and Text Overlay (18). Its ads most often open on Question (16 ads), Curiosity (13) and Relatability (7) hooks. Its ads stay up a median 14 days, 1.3× the Entertainment / Media median of 11 days.

Ask Claude about Ground News

Claude or ChatGPT searches its 50 ads here, reads them and answers with real creatives, each with how long it ran.

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