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John LewisRetail / Marketplace

John Lewis ads: 38 winning Facebook and Instagram ads

Every John Lewis ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 20 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
219
Median run
5 days
Against Retail / Marketplace’s 14-day median
0.4×
In the library: 27 statics, 11 videos
38 ads
Ask Claude about John Lewis (opens Claude in a new tab)Meta Ad Library page of John Lewis (opens in a new tab)

Longest run

Longest run: 20 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

John Lewis ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

38 ads

A young man in a white tuxedo jacket and black trousers jumps on a small trampoline against a bright red background with falling snow. The video features quick cuts of him adjusting his bow tie, posing, and showing off his shoes, with brand names and text appearing over the footage. The overall aesthetic is festive and polished, highlighting formal wear.
Live20 days
John Lewis
A man in a white tuxedo jacket and black bow tie stands on a small trampoline against a red background, with digital snow falling around him. He adjusts his bow tie while bouncing gently. The brand name and a short message about tailoring appear in green text on the screen.
Live20 days
John Lewis
A man stands in a studio against a deep red background decorated with stylized, painted-style clouds and golden stars. He is wearing a dark olive green suit over a matching sweater. Large, bright green text is centered over his torso, and the brand name is printed in smaller text below it.
Live20 days
John Lewis
A man in a black tuxedo stands against a deep red backdrop decorated with stylized, fluffy blue clouds. Large, bright green text is centered over the image, highlighting the concept of quality tailoring. The brand name and its slogan appear in smaller green text below the main headline.
Live20 days
John Lewis
A studio portrait of two men wearing tailored suits, standing against a dark green textured backdrop. The floor is covered in a light, snow-like material. Large, bright green text is centered over the image, and the brand name and slogan appear in smaller text below.
Live20 days
John Lewis
A woman in a white feathered dress jumps on a small trampoline against a bright red background while snow falls around her. The video features bold, lime-green text overlays that appear and disappear, highlighting the brand name and a seasonal message. The woman is styled in party attire, and the overall aesthetic is festive and polished.
Live20 days
John Lewis
A portrait of two models wearing elegant, high-fashion clothing in deep jewel tones against a dark green background. The image features a large, light-green headline centered over the models. A subtle, stylized star graphic is visible in the upper right corner.
Live20 days
John Lewis
A model in a white feathered dress jumps on a small trampoline against a red background while snow falls. The video features text overlays promoting style and the brand name. It ends with a call to action to shop.
Live20 days
John Lewis
A man in a white tuxedo jacket and black bow tie jumps on a small trampoline against a red background with falling snow. The video cuts between close-ups of him adjusting his bow tie, jumping, and showing his shoes. Text overlays appear throughout, highlighting the brand and the concept of tailoring.
Live20 days
John Lewis
A dark blue textured background features two hands reaching from opposite sides to hold a phone and its box. The text at the top highlights a premium product available for a lower price through a trade-in program. Gold star accents are scattered around the hands, and brand logos are placed at the bottom.
Live14 days
John Lewis
A studio-lit still life shot against a deep green background features a collection of curated gift items. The items include a record player, a rocket-shaped whiskey decanter, a whimsical teapot, a candle, and a game board. Large, light green text is positioned at the top and bottom of the frame.
Live11 days
John Lewis
A studio-lit image features a collection of various gift items arranged on a teal surface against a matching teal background. The items include a rocket-shaped whiskey decanter, a vinyl record, a candle, a record player, headphones, and a teapot with a face. Large, bold text is centered at the top of the frame.
Live11 days
John Lewis
A woman in a pink sweater stands in a studio setting, presenting various small gift items as stocking fillers. She holds up a large red stocking and demonstrates how to fill it with miniature versions of popular products. The video features text overlays highlighting the theme of stocking fillers and the brand name.
Live11 days
John Lewis
A woman in a pink sweater stands against a dark green backdrop, holding a velvet Christmas stocking. She pulls small, branded keychains out of a large Christmas cracker, showcasing them as gift ideas. The video features quick cuts of her presenting different items, with text overlays highlighting the theme of stocking fillers.
Live11 days
John Lewis
A studio-lit image features a classic pull-along toy dog sitting on a bright red surface covered in a light dusting of artificial snow. Large, bold green text at the top reads 'THE GIFT OF A NEW BEST FRIEND', while the brand name is printed in smaller green letters at the bottom. The scene evokes a festive, holiday-themed atmosphere.
Live7 days
John Lewis
A studio-shot image features a vintage-style wooden pull-along dog toy with bright pink wheels, set against a vibrant red background. The toy is surrounded by a light dusting of artificial snow, creating a festive atmosphere. Large, light-colored text is centered above the toy, announcing it as a gift.
Live7 days
John Lewis
A woman speaks directly to the camera, sharing her love for gift-giving and recommending a specific face cream as a perfect present. She holds the product, demonstrates its application on her face, and explains its benefits, such as hydration and suitability for all skin types. The video concludes with her holding the product and its packaging, suggesting it as a thoughtful gift.
Live5 days
John Lewis
A cinematic holiday commercial featuring an elderly woman named Gloria who is struggling to find the perfect gift. She is shown searching through a box of old toys and eventually finds a special key that unlocks a room filled with festive decorations and gifts. The ad concludes with her dancing with two children in the decorated room, emphasizing the joy of thoughtful gift-giving.
Live5 days
John Lewis
A woman in a kitchen holds several gift sets, presenting them to the camera as holiday gift ideas. She showcases the individual products within the sets, demonstrating how to apply a blush wand on her cheek. Text overlays appear throughout the video to highlight the gift sets and their contents.
Live5 days
John Lewis
A cinematic video tells the story of a woman named Gloria who is struggling to find the perfect gift for her grandchildren. She is shown searching through her home and then rushing through a city street in a panic. Finally, she surprises the children with a special gift, and they all celebrate together in a festive, decorated room.
Live5 days
John Lewis

Studio Shot, on 22 of its 38 ads

Counted over its 38 filed ads

Visual formats

Hooks it opens on

How John Lewis makes its ads

What its ads are built from, by type, counted over the ads we have read.

What John Lewis's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How John Lewis advertises on Facebook and Instagram

The library holds 38 ads from John Lewis in Retail / Marketplace, and 219 running on its Meta pages now. Its most common visual formats are Studio Shot (22 ads), Product Image (14) and Headline (9). Its ads most often open on Aspirational (10 ads), Direct address (2) and Relatability (2) hooks. Its ads stay up a median 5 days, 0.4× the Retail / Marketplace median of 14 days.

Brands like John Lewis

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about John Lewis

Claude or ChatGPT searches its 38 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8