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EtsyRetail / Marketplace

Etsy ads: 49 winning Facebook and Instagram ads

Every Etsy ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 244 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
612
Median run
6 days
Against Retail / Marketplace’s 14-day median
0.4×
In the library: 17 statics, 32 videos
49 ads
Ask Claude about Etsy (opens Claude in a new tab)Meta Ad Library page of Etsy (opens in a new tab)

Longest run

Longest run: 244 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Etsy ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

49 ads

A top-down, centered studio shot of a beaded bracelet on a dark grey surface. The bracelet is made of matte black beads interspersed with metallic silver-toned discs. It features an adjustable cord closure with two small metallic beads at the ends.
Live244 days
Etsy
A close-up, eye-level shot of a simple, thin silver ring resting on a light-colored wooden surface. In the background, a soft-focus green plant adds a natural touch to the composition. The brand name is subtly printed in a decorative, dark-colored script in the bottom right corner.
Live244 days
Etsy
A studio-shot image of two silver musical note earrings against a plain white background. To the right of the earrings, a technical drawing bracket indicates a measurement of 13 mm. The image is clean and focuses entirely on the product's design and size.
Live244 days
Etsy
A horizontal shot shows five personalized Christmas stockings hanging in a row against a plain wall. Each stocking features a different character, including a penguin, a reindeer, an elf, Santa Claus, and a snowman, with names embroidered on the green cuffs. The scene is decorated with a festive tinsel garland along the top edge.
Live244 days
Etsy
A person holds a chocolate birthday cake with colorful sprinkles at the base. A custom black glitter cake topper is inserted into the top of the cake, featuring a silhouette of a person doing a handstand, the number 6, and the name Wynn. The background is a soft-focus outdoor setting.
Live244 days
Etsy
A triptych wall art piece featuring a world map with a distressed, rusted orange and grey texture hangs above a modern brown leather sofa. The sofa is positioned in a minimalist room with a light-colored wall and a small table with decor in the foreground. The image is a clean, staged interior design shot.
Live35 days
Etsy
A framed art print featuring a minimalist geometric composition on a light background. The design consists of a pink semi-circle at the top, a blue square with concentric lines in the middle, and a yellow circle with concentric lines at the bottom. The entire image is enclosed in a simple wooden frame.
Live35 days
Etsy
A scenic landscape photograph showing a sunlit country road winding through a green field at sunrise. The scene is filled with a soft morning mist and the warm glow of the sun, with a large tree silhouette on the right side. There is no text or product visible in the image.
Live35 days
Etsy
A three-panel triptych canvas print hangs on a white wall above a modern white sofa. The artwork depicts a black panther in black and white, with its eyes highlighted in a striking, vibrant blue. The image is centered in the frame, showcasing the wall art as a home decor item.
Live35 days
Etsy
A studio-lit close-up of a black beaded bracelet resting on a dark grey surface. The bracelet features matte black beads interspersed with metallic spacers and a Morse code pattern. Text in the center identifies the bracelet as 'WARRIOR' with the corresponding Morse code dots and dashes below it.
Live35 days
Etsy
A close-up, top-down view of a silver keychain resting on a dark green, textured velvet surface. The keychain features a circular charm with the letter B and a detailed charm shaped like a tornado with the word TORNADO engraved on it. The background has a subtle gold-stitched border on the left side.
Live35 days
Etsy
A creator speaks to the camera in a small inset window, while the rest of the screen is filled with a collage of various jewelry pieces. The text 'JEWELRY SAVES FROM ETSY' is prominently displayed in the center of the screen. The creator discusses her favorite jewelry finds from the platform, showcasing different rings and necklaces throughout the video.
Live29 days
Etsy
A creator speaks to the camera in a split-screen video, with her talking head in the bottom half and a scrolling feed of product listings in the top half. She showcases various handmade items for children, including a mushroom lamp, a wall print, ceramic letters, a quilt, a bird rattle, and a wooden bookshelf. The video features text overlays that highlight her personal favorites and shopping finds.
Live29 days
Etsy
A creator sets up a whimsical Thanksgiving morning breakfast table in a cozy living room. She showcases various handmade items like turkey-shaped butter molds, pumpkin-themed coasters, and decorative garlands. The video highlights how these unique finds create a special holiday atmosphere.
Live28 days
Etsy
A woman demonstrates a new Friendsgiving tradition using a decorative box and stationery found on Etsy. She and her friends write down what they are grateful for on cards, seal them with wax, and place them into a keepsake box. The video shows close-ups of the writing process and the final setup on a table, ending with the woman smiling at the camera.
Live28 days
Etsy
A creator showcases custom-made party supplies for a Friendsgiving dinner, including printed menus, personalized name cards, and a custom deck of playing cards. The video features close-up shots of the items being assembled and arranged on a dining table. The creator explains how these unique finds helped elevate the event while staying within a budget.
Live28 days
Etsy
A creator showcases a cozy Thanksgiving morning breakfast setup, featuring various handmade items sourced from Etsy. The video shows the creator arranging a table with waffles, fruit, and themed decor like turkey-shaped butter dishes and pumpkin coasters. The creator explains how they use these items to create a special family ritual.
Live28 days
Etsy
A cozy, cinematic video shows a couple in matching pajamas enjoying holiday activities at home. They bake cookies in a kitchen and dance in front of a fireplace, creating a warm and festive atmosphere. The video features handwritten-style text overlays that appear throughout, emphasizing the theme of making new traditions.
Live28 days
Etsy
This video shows a couple engaging in various holiday activities, such as baking cookies, decorating a fireplace, and knitting together. The scenes are warm and intimate, capturing the essence of holiday traditions. Text overlays appear throughout the video, emphasizing the theme of creating new traditions with festive finds.
Live28 days
Etsy
A woman sets up a gratitude box and cards on a table, inviting friends to write down what they are thankful for. The creative shows close-ups of hands writing on cards, sealing envelopes with wax, and placing them into a decorative box. The video highlights the personal and sentimental nature of the activity, showcasing various stationery items.
Live27 days
Etsy

UGC Selfie, on 15 of its 49 ads

Counted over its 49 filed ads

Visual formats

Hooks it opens on

How Etsy makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Etsy's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Etsy advertises on Facebook and Instagram

The library holds 49 ads from Etsy in Retail / Marketplace, and 612 running on its Meta pages now. Its most common visual formats are UGC Selfie (15 ads), Text Overlay (13) and Product Image (12). Its ads most often open on Relatability (8 ads), Aspirational (5) and Belief (4) hooks. Its ads stay up a median 6 days, 0.4× the Retail / Marketplace median of 14 days.

Brands like Etsy

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about Etsy

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